Form TM-29 Project Proposal Narrative Form

OMB approval No. 0581-0235

Farmers Market Promotion Program (FMPP) - 2007
Project Proposal Narrative Form
1. Project Title:

2. Project Number:

3. State:
4. Applicant Organization Name:

5. Primary Contact:

Mailing Address:

Mailing Address:

City:

State:

Zip Code:

E-mail:

City:

Zip Code:

E-mail:

Phone:

Fax:

Phone:

Requested Federal Funding:
Entity Type:

State:

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Fax:
Matching Funds:

Agricultural cooperative

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Nonprofit corporation

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Regional farmers market authority

Local government

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Public benefit corporation

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Tribal government

Eligibility Statement:

Executive Summary:

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Executive Summary (cont.):

Project Goals:

Background Statement:

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Background Statement (cont.):

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Workplan and Resource Requirements:

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Workplan and Resource Requirements (cont.):

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Expected Results:

Beneficiaries:

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Beneficiaries (cont):

Primary and Secondary Grant Proposal Activity(ies):

1. Improving Farmer/Vendor Access to Relevant Marketing/Financial Information.
Projects provide an opportunity and promote training, education, networking, technical assistance
and information sharing for farmers/vendors/market managers and sponsors.
1.1 Direct marketing practices and methods, business planning, market growth management,
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recordkeeping, food handling and safety.
1.2 Farmer and vendor selection, recruitment, and retention.
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1.3 Consumer trends, demographics, ethnic demographic changes and their relationship
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to customer purchasing patterns.
1.4 Alternative purchasing methods, debit/credit technologies such as WIC-FMNP coupons
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and/or SFMNP coupons.
1.5 Association and other organizational development.
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1.6 Other, please describe:
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2. Consumer-Based Education and Market Access.
Projects addressing ways to improve consumer's access and utilization of markets/entities.
2.1 Consumer education focusing on new food and agricultural products, product applications
and chef demonstrations with a required emphasis on the assessment, evaluation, and impact
of such education on consumer patronage at eligible markets/entities.
2.2 Assessment, evaluation, and impact of the vendors and/or the market/entities in providing
access to fresh fruits and vegetables to low-income households, children, and seniors.
2.3 Other, please describe:

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3. Innovative Approaches to Market/Facility Operations and Management.
Projects addressing operational/marketing opportunities and issues of markets and/or farmers/
vendors to enhance product value and sales: increase revenue/efficiency; or reduce expenses.
3.1 Use and effect of advertising, market promotion, labeling, and/or signage and their
impact measurement.
3.2 Waste management/recycling
3.3 Liability coverage and insurance
3.4 Facility planning and/or design
3.5 Transportation and delivery systems
3.6 Infrastructure for electronic benefits transfer (EBT) usage; processing, kitchen
incubators, storage, packaging, and refrigeration
3.7 Other, please describe:

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According to the Paperwork Reduction Act of 1995, an agency may not conduct or sponsor, and a person is not required to respond to a collection
of information unless it displays a valid OMB control number. The valid OMB control number for this information collection is 0581-0235. The time
required to complete this information collection is estimated to average 8 hours per response, including the time for reviewing instructions,
searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of
information. The U.S. Department of Agriculture (USDA) prohibits discrimination in all its programs and activities on the basis of
race, color, national origin, age, disability, and where applicable, sex, marital status, familial status, parental status, religion,
sexual orientation, genetic information, political beliefs, reprisal, or because all or part of an individual’s income is derived from
any public assistance program (Not all prohibited bases apply to all programs.) Persons with disabilities who require alternative
means for communication of program information (Braille, large print, audiotape, etc.) should contact USDA’s TARGET Center at
(202) 720-2600 (voice and TDD). To file a complaint of discrimination, write to USDA, Director, Office of Civil Rights, 1400
Independence Avenue, S.W., Washington, D.C. 20250-9410, or call (800) 795-3272 (voice) or (202) 720-6382 (TDD). USDA is
an equal opportunity provider and employer.

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