NOAA Awareness Study

Forms and Documents

Forms and supporting documents for this ICR

Document	Type	Status	Availability
NOAA Awareness Study	Form and Instruction	New	Available
0648.NEW.NOAA.AwarenessStudv.OMBLtr.pdf	Supplementary Document	Uploaded 2007-10-17	Repair queued
NPA Supporting Statement Part A 10-10-07final.pdf	Supporting Statement A	Uploaded 2007-10-17	Repair queued
NPA Suipporting Statement Part B 101207.pdf	Supporting Statement B	Uploaded 2007-10-14	Repair queued

IC Document Collections

Information collection document groups

IC ID	Collection	Type	Status	Form
182339	NOAA Awareness Study	Form and Instruction	New

ICR Details

OMB Control No:	ICR Reference No: 200710-0648-005
Status: Historical Inactive	Previous ICR Reference No:
Agency/Subagency: DOC/NOAA	Agency Tracking No:
Title: NOAA Awareness Study
Type of Information Collection: New collection (Request for a new OMB Control Number)	Common Form ICR:  No
Type of Review Request: Emergency	Approval Requested By: 10/26/2007
OIRA Conclusion Action: Withdrawn	Conclusion Date: 10/31/2007
	Date Received in OIRA: 10/17/2007
Terms of Clearance:

table that charts list comparision

	Inventory as of this Action	Requested	Previously Approved
Expiration Date		6 Months From Approved
Responses	0	0	0
Time Burden (Hours)	0	0	0
Cost Burden (Dollars)	0	0	0

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Abstract: In response to the America COMPETES (America Creating Opportunities to Meaningfully Promote Excellence in Technology, Education, and Science) Act, Public Law 110-69, the National Oceanic and Atmospheric Administration (NOAA) will collect information to effectively assess the general public’s understanding and awareness of NOAA and its pro-grams, especially as it relates to the collection and dissemination of scientific, operational, and life-saving data. NOAA’s mission includes: 1) understanding and predicting changes in the Earth’s environment; 2) being an international leader in changing the way integrated environmental observations and information are captured, managed, stored, shared, and used to benefit the world; and 3) protecting life and property. NOAA will consider the findings in tailoring its outreach activities and use the findings as basis from which to design metrics for measuring the utilization by various publics of tax-funded data products.

Emergency Justfication: To accomplish the educational mandate in the America COMPETES Act, NOAA proposes to collect information to assess the general public’s understanding and awareness of NOAA programs and services, especially as it relates to the collection and dissemination of scientific, operational, and climate data. The immediate collection of information would allow NOAA to implement a tailored approach to programmatic priorities for outreach and communications as effectively as possible. This would improve service for NOAA users and provide the public with warnings and forecasts that save lives and property and better disseminate products/services to aid in emergency preparedness. To conduct this evaluation, NOAA has contracted with Harmonics International to conduct 3,600 online surveys and 16 one-hour focus groups in a three wave research project among the following target audiences: the American public, key NOAA stakeholders, and other organizations with similar missions. These statistically valid research methodologies will provide NOAA with a complete and accurate assessment of current awareness, perceptions, emotions, and attitudes pertaining to NOAA, its programs, services, and operational data dissemination methods. Emergency clearance is requested by October 26, 2007, to allow implementation of this assessment to commence in November 2007. Implementation of this effort in the first quarter of FY 2008 is critical to the success of this study. Demonstrating commitment to the President’s mandate is paramount to NOAA’s executive leadership, which meets in early December 2007 to plan and orchestrate budget, programmatic, and implementation strategies for the entire agency. If the study commences at the beginning of November 2007, preliminary results will be presented at that crucial meeting to allow NOAA executive leadership to tailor outreach and education activities to yield the strongest impact and be in accordance with new legislation to heighten public understanding of issues related to NOAA core life-saving atmospheric, environmental stewardship, and climate functions. The first wave of the research is the cornerstone of the project and provides the foundation upon which the remaining waves are built. NOAA is seeking approval of the first wave of data collection only at this time.

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Authorizing Statute(s): PL: Pub.L. 110 - 69 3004 Name of Law: America Creating Opportunities to Meaningfully Promote Excellence in Technology
  

Citations for New Statutory Requirements: None

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Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
	Not associated with rulemaking

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Federal Register Notices & Comments
60-day Notice:	Federal Register Citation:	Citation Date:
	72 FR 44497	08/08/2007
Did the Agency receive public comments on this ICR? No

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Number of Information Collection (IC) in this ICR: 1

table that charts list of burden

IC Title	Form No.	Form Name
NOAA Awareness Study	NA	NOAA Awareness Study

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Burden increases because of Program Change due to Agency Discretion: Yes

Burden Increase Due to: Miscellaneous Actions

Burden decreases because of Program Change due to Agency Discretion: No

Burden Reduction Due to:

Short Statement: This is a new program, in which 1200 people are surveyed on awareness and understanding of NOAA.

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Annual Cost to Federal Government: $82,500

Does this IC contain surveys, censuses, or employ statistical methods? Yes Part B of Supporting Statement

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? Uncollected

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? Uncollected

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? Uncollected

Is this ICR related to the Pandemic Response? Uncollected

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Common Form ICR:  No

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On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 10/17/2007

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