Congress directed the National Telecommunications and Information Administration (NTIA) to create and implement a program to provide coupons for consumers to purchase digital-to-analog converter boxes. An effective consumer education campaign, including the development of a campaign identity, messages, and consumer materials, is essential to the Coupon Program. Of particular importance is the development of an application for consumers that is easy to understand and submit to NTIA. In an effort to ensure material and messages developed for the campaign resonate with all target audiences, these items will be tested with representatives from targeted audiences.
The consumer education campaign surrounding the Digital-to-Analog Converter Box Coupon Program includes the development of a campaign identity, messages, and consumer materials. In an effort to ensure materials and messages developed for the campaign resonate with all target audiences, these items must be tested with representatives from these target audience segments. NTIA has targeted five populations who, research shows, are on average more reliant on over-the-air television: (1) economically disadvantaged households; (2) rural residents; (3) minorities; (4) people with disabilities; and (5) seniors.
There is also a strong desire to ensure consistent messaging surrounding the Coupon Program with NTIA partners, who will be critical in helping to educate the public on this program. Many of these partners are beginning their outreach efforts now. Most importantly, there are critical dependencies within the NTIA program as the consumer application needs to be approved so that critical coupon fulfillment systems testing can begin in order for NTIA to be "open for business," taking coupon requests from consumers, on January 1, 2008.
Given the activities required to test the coupon application and other materials, approval of a survey instrument must happen on or before November 12, 2007. The information collected from the focus groups must be collected immediately in order to meet the Coupon Program timetable.
Congress directed the National Telecommunications and Information Administration (NTIA) to create and implement a program to provide coupons for consumers to purchase digital-to-analog converter boxes. An effective consumer education campaign, including the development of a campaign identity, messages, and consumer materials, is essential to the Coupon Program. Of particular importance is the development of an application for consumers that is easy to understand and submit to NTIA. In an effort to ensure material and messages developed for the campaign resonate with all target audiences, these items will be tested with representatives from targeted audien
On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control number;
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.
Coupon Program focus group
fed reg notice emerg focus group.pdf
0660.NTIA FG Discussion Guide FINAL 10 15 07.doc
Coupon Program focus group