935.2 Affirmative Fair Housing Marketing Plan

U.S. Department of Housing
and Urban Development
Office of Fair Housing and Equal Opportunity

Affirmative Fair Housing
Marketing Plan

1a. Applicant's Name, Address (including city, state & zip code) & Phone Number 1c. Project/Application Number

1e. Price or Rental Range

OMB Approval No. 2529-0013
(exp. 1/31/2007)
1d. Number of Units

1f. For Multifamily Housing Only
Elderly

From $

Non-Elderly

To $

1g. Approximate Starting Dates (mm/dd/yyyy)
Advertising
Occupancy
1b. Project's Name, Location (including city, State and zip code)

1h. Housing Market Area

1i. Census Tract

1j. Managing/Sales Agent's Name & Address (including City, State and Zip
Code)

2. Type of Affirmative Marketing Plan (check all that
apply)

3. Direction of Marketing Activity (Indicate which group(s) in the housing market area are least
likely to apply for the housing because of its location and other factors without special outreach
efforts)

MFH Plan
____ New ____Updated
SFH Plan
___ White (non-minority) Area ____ Minority Area

White

American Indian or Alaskan Native

Black or African American
Hispanic or Latino

___ Mixed Area (with ________ % minority residents)

Asian

Native Hawaiian or Other Pacific Islander

Persons with Disabilities

Families with Children

4a. Marketing Program: Commercial Media (Check the type of media to be used to advertise the availability of this housing)
Newspapers/Publications

Radio

Name of Newspaper, Radio or TV Station

TV

Billboards

Other (specify)

Group Identification of Readers/Audience

Size/Duration of Advertising

4b. Marketing Program: Brochures, Signs, and HUD's Fair Housing Poster
(1) Will brochures, letters, or handouts be used to advertise?

Yes

No

If "Yes", attach a copy or submit when available.

(2) For project site sign, indicate sign size _______ x _______; Logo type size _______ x _______. Attach a photograph of project sign or submit when available.
(3) HUD's Fair Housing Poster must be conspicuously displayed wherever sales/rentals and showings take place. Fair Housing Posters will be displayed in
the

Sales/Rental Office

Previous editions are obsolete

Real Estate Office

Model Unit

Page 1 of 4

Other (specify)

ref. Handbook 8025.1

form HUD-935.2 (8/2004)

4c. Community Contacts. To further inform the group(s) least likely to apply about the availability of the housing, the applicant agrees to establish and maintain
contact with the groups/organizations listed below that are located in the housing market area. If more space is needed, attach an additional sheet. Notify HUDHousing of any changes in this list. Attach a copy of correspondence to be mailed to these groups/organizations. (Provide all requested information.)

Group
Name of Group/Organization

Approximate Date

Identification

(mm/dd/yyyy)

Person Contacted or to be Contacted

Indicate the specific function the Group/Organization will
Address & Phone Number

Method of Contact

undertake in implementing the marketing program

5. Future Marketing Activities (Rental Units Only) Mark the box(s) that
best describe marketing activities to fill vacancies as they occur after the
project has been initially occupied.
Newspapers/Publications

Radio

6. Experience and Staff Instructions (See instructions)
6a. Staff has experience.
Yes
6b.

TV

Brochures/Leaflets/Handouts
Site Signs

Community Contacts

No

On separate sheets, indicate training to be provided to
staff on Federal, State and local fair housing laws and
regulations, as well as this AFHM Plan. Attach a copy
of the instructions to staff regarding fair housing.

Other(specify)

7. Additional Considerations Attach additional sheets as needed.

8. Review and Update By signing this form, the applicant agrees to review their AFHM Plan every 5 years and updte as needed to ensure continued
compliance with HUD's Affirmative Fair Housing Marketing Regulations (24 CFR 200.620).
Signature of person submitting this Plan & Date of Submission (mm/dd/yyyy)
Name (type or print)
Title & Name of Company

For HUD-Office of Housing Use Only

For HUD-Office of Fair Housing and Equal Opportunity Use Only

Reviewing Official:
Signature & Date (mm/dd/yyyy)

Name (type or print)

Title

Previous editions are obsolete

Approved ____

Disapproval _____ (Check One)

Signature & Date (mm/dd/yyyy)

Name (type or print)

Title

Page 2 of 4

ref. Handbook 8025.1

form HUD-935.2 (8/2004)

Public reporting burden for this collection of information is estimated to average 3 hours per response, including the time for reviewing instructions, searching
existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information. This agency may not collect this
information, and you are not required to complete this form, unless it displays a currently valid OMB control number.
The Affirmative Fair Housing Marketing (AFHM) Plan is needed to ensure that insured and subsidized developers are taking necessary steps to eliminate
discriminatory practices involving Federally insured and subsidizes housing. No application for any housing project or subdivision insured or subsidized under
the Department of Housing and Urban Development’s (HUD) housing programs can be funded without an approved AFHM Plan (See the “Applicability” section
in the instructions below.) The responses are required to obtain or retain a benefit under the Fair Housing Act, Section 808(e)(5) & (6) and 24 CFR Part 200,
Subpart M. The form contains no questions of a confidential nature.

Applicability: This form is to be completed by all insured or subsidized: (1) multifamily projects; and (2) single-family
homebuilders that can not meet at least one of the following requirements: (a) is a signatory in good standing to a Voluntary
Affirmative Marketing Agreement (VAMA); (b) has a HUD approved AFHM Plan; (c) has contracted with someone to
market their houses who has an AFHM Plan or is a signatory to a VAMA; or (d) can self certify compliance with HUD’s
AFHM Regulations, maintain records of their AFHM activities and make the records available to HUD upon request.
Single-family homebuilders that can meet at least one of the above requirements can complete block 11 on form HUD92541-Builder’s Certification of Plans, Specifications, & Site instead of completing the AFHM Plan. [See HUD
Mortgagee Letters 1995-18 dated April 28, 1995 and 2001-09 dated April 2, 2001]
Each applicant is required to carry out an affirmative program to attract prospective buyers or tenants of all minority and
non-minority groups in the housing market area regardless of their race, color, religion, sex, national origin, disability,
or familial status. Racial groups include White, Black or African American, American Indian or Alaska Native, Asian,
Native Hawaiian or Other Pacific Islander. Other groups in the housing market area who may be subject to housing
discrimination include, but are not limited to, Hispanic or Latino, persons with disabilities, or families with children. The
applicant shall describe in the AFHM Plan the proposed activities to be carried out during advance marketing, where
applicable, and the initial sales and rent-up period. The affirmative marketing program also should ensure that any
group(s) of persons ordinarily not likely to apply for this housing without special outreach (See Part 3), know about the
housing, feel welcome to apply and have the opportunity to buy or rent.
INSTRUCTIONS
Send completed form to: your local HUD Office
Attention: Director, Office of Housing
Part 1-Applicant and Project Identification. Blocks 1a
thru 1f-Self-Explanatory. Block 1g-the applicant should
specify the approximate date for starting marketing activities to the groups targeted for special outreach and the
anticipated date of initial occupancy (if unoccupied). Block
1h-the applicant should indicate the housing market area, in
which the housing will be (is) located. Block 1i - the
applicant may obtain census tract location information
from local planning agencies, public libraries and other
sources of census data. Block 1j the applicant should
complete only if a Managing/Sales Agent (the agent can not
be the applicant) is implementing the AFHM Plan.
Part 2-Type of Affirmative Marketing Plan:
Applicants for multifamily housing projects should check
both the MFH (Multifamily Housing) Plan and indicate the
status of the AFHM Plan, e.g. new or update. As appropriate, single-family homebuilders who submit an AFHM
Plan, should check the SFH (Single-family Housing) Plan
box.
Previous editions are obsolete

All Plans should indicate the racial composition of the
housing market area in which the housing will be (is)
located by checking one of the three choices. Single-family
scattered site builder should submit an SFH Plan that
reflects the racial composition of each the housing market
area in which the housing will be (is) located. For example,
if a builder plans to construct units in both minority and
non-minority housing market areas, a separate AFHM Plan
shall be submitted for each housing market area.
Part 3-Direction of Marketing Activity. Indicate which
group(s) the applicant believes are least likely to apply for
this housing without special outreach. Consider factors
such as price or rental of housing, sponsorship of housing,
racial/ethnic characteristics of housing market area in
which housing will be (is) located, disability or familial
status of eligible population, public transportation routes,
etc.

ref. Handbook 8025.1

form HUD-935.2 (8/2004)

Part 4-Marketing Program. The applicant shall describe
the marketing program to be used to attract all segments of
the eligible population, especially those groups designated
in Part 3 of this AFHM Plan as least likely to apply. The
applicant shall state: the type of media to be used, the names
of newspaper/call letters of radio or TV stations; the identity of the circulation or audience of the media identified in
the AFHM Plan (e.g., White, Black or African American,
American Indian or Alaska Native, Asian, Native Hawaiian
or Other Pacific Islander, Hispanic or Latino, persons with
disabilities, and families with children) and the size or
duration of newspaper advertising or length and frequency
of broadcast advertising. Community contacts include
individuals or organizations that are well known in the
housing market area or the locality, that can influence
persons within groups considered least likely to apply.
Such contacts may include, but need not be limited to:
neighborhood, minority and women’s organizations, grass
root faith-based or other community based organizations,
labor unions, employers, public and private agencies, disability advocates, schools and individuals who are connected with these organizations and/or are well-known in
the community. Applicants should notify their local HUD–
Office of Housing of any changes to the list in Part 4c of this
AFHM Plan.
Part 5-Future Marketing Activities. Self-Explanatory.
Part 6-Experience and Staff Instructions.
6a.
The applicant should indicate whether the
sales/rental staff have had previous experience in
marketing housing to group(s) identified as least
likely to apply for the housing.
6b.

Copies of any written materials should be submitted with
the AFHM Plan, if such materials are available.
Part 7-Additional Considerations. In this section describe other groups to which the housing may be marketed
and efforts not previously mentioned which are planned to
attract persons least likely to apply for the housing. Such
efforts may include outreach activities to grass root faithbased or other community based organizations, and other
ethnic groups with limited English proficiency (LEP).
Part 8-Review and Update. By signing, the applicant
assumes full responsibility for the AFHM Plans implementation and required reviews and updates. HUD may monitor the implementation of this AFHM Plan at any time and
request modification in its format or content, where deemed
necessary.
Notice of Intent to Begin Marketing. No later than 90
days prior to the initiation of sales or rental marketing
activities, the applicant of an approved AFHM Plan shall
submit notice of intent to begin marketing. The notification
is required by the Affirmative Fair Housing Marketing Plan
Compliance Regulations (24 CFR Part 108.15). It is
submitted either orally or in writing to the Office of Housing in the appropriate HUD Office servicing the locality in
which the proposed housing will be located.
OMB approval of the Affirmative Fair Housing Plan includes approval of this notification procedure as part of the
AFHM Plan. The burden hours for such notification are
included in the total designated for this AFHM Plan form.

Describe the instructions and training provided or
to be provided to sales/rental staff. This guidance to
staff must include information regarding Federal,
State and local fair housing laws and this AFHM
Plan.

Previous editions are obsolete

ref. Handbook 8025.1

form HUD-935.2 (8/2004)