SOI-308-W&I Market Segmentation Survey; SOI-309-Oversight Board Compliance Survey; SOI-310-Free File Migration Survey; SOI-311-Free File Cog. & Behav Survey; SOI-273-1-TAS Awareness Study (Chnge Rqst)

Cognitive and Psychological Research

SOI-309

SOI-308-W&I Market Segmentation Survey; SOI-309-Oversight Board Compliance Survey; SOI-310-Free File Migration Survey; SOI-311-Free File Cog. & Behav Survey; SOI-273-1-TAS Awareness Study (Chnge Rqst)

OMB: 1545-1349

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OMB Clearance Package Criteria

Oversight Board Compliance Survey

2008


OMB #1545-1349

SOI # _________


All clearance requests should include explanations of the minimum criteria listed below and be submitted in outline form.


  1. Introduction


Background/overview


The IRS Oversight Board was created by the IRS Restructuring and Reform Act of 1998 (RRA 98), which was enacted to improve the IRS so that it could better serve the public and meet the needs of taxpayers. The Oversight Board is a nine-member independent body charged to oversee the IRS in its administration, management, conduct, direction, and supervision of the execution and application of the internal revenue laws and to provide experience, independence, and stability to the IRS so that it may move forward in a cogent, focused direction. In this role, the Oversight Board conducts studies to help develop a taxpayer compliance strategy based on the needs and demands of taxpayers that would be consistent with the IRS’ strategic objectives.


Objective of data collection


The IRS Oversight Board is conducting a survey with the objective of understanding what influences taxpayers’ tax compliance, their opinions of IRS, and their customer service preferences.


  1. Methodology


This study will be conducted as a Computer Assisted Telephone Interview (CATI) of a nationally representative base of randomly selected and screened general public respondents who are 18 years of age or older.


Sample design


The study will be conducted via a 15-minute (14 minutes for the questionnaire plus 30 seconds for the screening) telephone survey conducted among a sample of 1,000 respondents. The 15-minute survey will include a total of approximately 26 questions. It is assumed that the incidence of qualifying respondents will be 90% - that is 90% of those that are screened for the survey would be qualified to take the survey.




Data to be collected


        • Public attitudes regarding tax compliance

        • Deterrents to noncompliance

        • Ensuring compliance among different taxpayer levels

        • Importance of IRS-provided information

        • Receptivity to IRS customer service offerings

        • Satisfaction with interaction with IRS

  • Attitudes toward IRS funding

  • Demographics

  • Age

  • Income

  • Education

  • Ethnicity

  • Geography

  • Gender

  • Use of Paid Tax Preparer


How data will be collected and used


The data will be collected using a telephone survey. The data will be analyzed through cross-tabulations to help the IRS Oversight Board to further develop a taxpayer compliance strategy based on the needs and demands of taxpayers that would be consistent with the IRS’ strategic objectives.


Data collection date


The survey would be conducted between August 1 and August 31, 2007, pending receipt of OMB clearance.


Who is conducting the research


GfK will conduct this research. Analysis will be conducted in New York City, NY.


Cost of study


The study will cost an estimated $20,000.


Stipend


Not applicable.


Recruitment efforts


The survey will be completed via random digit dialing.



Location-Region/City and Facility


Data will be collected using Roper’s telephone centers located in the following cities:

      • Rexburg, ID

      • Costa Rica

      • Cebu, Philippines


Dialing may occur across multiple centers but all calls will be conducted during nighttime hours, 5pm-9pm respondent time during weekdays and day-time hours 9am-5pm weekends.


Expected Response Rate


Draft 2008 IRS Oversight Board

Compliance Study Questionnaire


Intro:


Hello, I'm from GfK. We are a national opinion research firm and we are not selling anything. We are only interested in your opinions. May I please speak with the... (OLDEST/YOUNGEST MALE/FEMALE 18 YEARS OF AGE OR OLDER)


We are conducting a national survey about a variety of topics and would like to ask you a few brief questions. (READ IF NECESSARY) Let me assure you that we’re not selling anything.


(Do Not Read) Record gender by observation:

______ Male

______ Female


The following questions pertain to filing federal income taxes:


1. How much, if any, do you think is an acceptable amount to cheat on your income taxes? Would you say. . . (READ LIST. CHECK ONLY ONE RESPONSE.)


A little here and there 1

As much as possible 2

Or, Not at all 3

(DO NOT READ) Don’t know/not sure dk



2. I’m going to read you some statements. For each one, please tell me whether you completely agree, mostly agree, mostly disagree, or completely disagree. How about. . . (READ LIST. ROTATE. CHECK ONLY ONE RESPONSE FOR EACH.)

COMPLETELY MOSTLY MOSTLY COMPLETELY

AGREE AGREE DISAGREE DISAGREE


It is every American’s civic duty

to pay their fair share of taxes 1 2 3 4


Everyone who cheats on their

taxes should be held accountable 1 2 3 4


It is everyone’s personal

responsibility to report anyone

who cheats on their taxes 1 2 3 4


Taxpayers should just have to

pay what they feel is a fair amount 1 2 3 4


The more information and guidance

the IRS provides, the more likely

people are to correctly file their

tax returns. 1 2 3 4


3. How important is it to you, as a taxpayer, that the IRS does each of the following to ensure that all taxpayers honestly pay what they owe? Would you say it is very important, somewhat important, not very important, or not at all important? Let’s start with. . . (READ LIST. ROTATE. CHECK ONLY ONE RESPONSE FOR EACH.)

VERY SOMEWHAT NOT VERY NOT AT ALL

IMPORTANT IMPORTANT IMPORTANT IMPORTANT


Ensures low income taxpayers are reporting

and paying their taxes honestly 1 2 3 4


Ensures small businesses are reporting and

paying their taxes honestly 1 2 3 4


Ensures high income taxpayers are reporting

and paying their taxes honestly 1 2 3 4


Ensures corporations are reporting

and paying their taxes honestly 1 2 3 4


4. How much influence does each of the following factors have on whether you report and pay your taxes honestly? Would you say it has a great deal of influence, somewhat of an influence, very little influence, or is not at all an influence. How about. . . (READ LIST. ROTATE. CHECK ONLY ONE RESPONSE FOR EACH.)


A GREAT DEAL SOMEWHAT OF VERY LITTLE IS NOT AT ALL

OF INFLUENCE AN INFLUENCE INFLUENCE AN INFLUENCE


Fear of an audit 1 2 3 4


Belief that your neighbors

are reporting and paying

honestly 1 2 3 4


Third parties reporting your

income (e.g., wages, interest,

dividends) to the IRS 1 2 3 4


Your personal integrity 1 2 3 4


5. How important is it to you, as a taxpayer, that the IRS provides each of the following services to assist taxpayers. Would you say it is very important, somewhat important, not very important, or not at all important? How about. . . (READ LIST. ROTATE. CHECK ONLY ONE RESPONSE FOR EACH.)


VERY SOMEWHAT NOT VERY NOT AT ALL

IMPORTANT IMPORTANT IMPORTANT IMPORTANT


A toll-free telephone number

to answer your questions 1 2 3 4


Office locations you can visit

where an IRS representative

will answer your questions 1 2 3 4


A web site to provide you with

information 1 2 3 4


The ability to email your

questions directly to the IRS 1 2 3 4


Opportunities for electronic

filing of tax returns 1 2 3 4


A computer terminal located in

a kiosk at a library or

shopping mall 1 2 3 4


A tax assistance van that

visits locations not convenient

to IRS offices to provide

information and assistance 1 2 3 4


Community-based tax clinics at

convenient locations, such as

schools, community centers,

libraries, etc. 1 2 3 4


6. How likely would you be to use each of the following services for help with a tax issue. Would you be very likely, somewhat likely, not very likely, or not at all likely? How about. . . (READ LIST. ROTATE. CHECK ONLY ONE RESPONSE FOR EACH.)


VERY SOMEWHAT NOT VERY NOT AT ALL

LIKELY LIKELY LIKELY LIKELY


A toll-free telephone number to

answer your questions 1 2 3 4


Office locations you can visit

within 30 minutes travel time

where an IRS representative

will answer your questions 1 2 3 4


Office locations you can visit

within 30 to 60 minutes travel

time where an IRS representative

will answer your questions 1 2 3 4


A web site to provide you with

information 1 2 3 4

The ability to email your questions

directly to the IRS 1 2 3 4


A computer terminal located in a

kiosk at a library or shopping

mall 1 2 3 4


A tax assistance van that visits

locations not convenient to

IRS offices to provide

information and assistance 1 2 3 4


Community-based tax clinics at

convenient locations, such as

schools, community centers,

libraries, etc. 1 2 3 4


IF ANSWERED “VERY” OR “SOMEWHAT LIKELY” TO USE TOLL-FREE NUMBER

IN Q.6 (Q6.1 (1,2)) ASK Q. 7. OTHERS SKIP TO INSTRUCTION BEFORE Q. 8.






7. You said you would be likely to use a toll-free telephone number to contact the IRS. How long are you willing to wait to speak to a customer representative when calling an IRS toll-free telephone number? [RECORD VERBATIM ANSWER NEXT TO APPROPRIATE SCALE. MUST BE A NUMERICAL ANSWER.]


_____________ seconds _____________ minutes


IF ANSWERED “VERY” OR “SOMEWHAT LIKELY” TO USE OFFICE LOCATIONS IN Q.6 (Q6.2 or Q6.3 (1,2))

ASK Q. 8. OTHERS SKIP TO Q. 9.







8. You said you would be likely to use office locations where an IRS representative will answer your questions. Would you prefer to schedule an appointment to speak with a representative at a specific time or would you prefer to walk in at your convenience and wait for the next available representative? (DO NOT READ LIST. CHECK ONLY ONE RESPONSE.)


Prefer to schedule appointment 1 (SKIP TO Q. 9)

Prefer to walk in 2 (CONTINUE)

Don’t Know dk (SKIP TO Q. 9)


8a. How long are you willing to wait to speak to a customer representative if you visited an IRS walk-in assistance center without an appointment? [RECORD VERBATIM ANSWER NEXT TO APPROPRIATE SCALE. MUST BE A NUMERICAL ANSWER.]


_____________ minutes _____________ hours


9. How valuable would you say each of these sources is for getting tax advice or information. Would you say it is very valuable, somewhat valuable, not very valuable, or not at all valuable? How about. . . (READ LIST. ROTATE. CHECK ONLY ONE RESPONSE FOR EACH.)


VERY SOMEWHAT NOT VERY NOT AT ALL

VALUABLE VALUABLE VALUABLE VALUABLE


IRS representatives 1 2 3 4


IRS printed publications,

for example, brochures,

instructions 1 2 3 4


IRS website 1 2 3 4


Paid tax professional 1 2 3 4


Family or friends 1 2 3 4


Reference materials from sources

other than the IRS (for example,

books, software, private sector

websites) 1 2 3 4


10. Most people have had some type of interaction with the IRS, whether it’s just filing your tax return or actually speaking with an IRS representative. How satisfied would you say you have been with your personal interaction with the IRS? Would you say very satisfied, somewhat satisfied, not very satisfied, or not at all satisfied? (DO NOT READ LIST. CHECK ONLY ONE RESPONSE.)


Very satisfied 1

Somewhat satisfied 2

Not very satisfied 3

Not at all satisfied 4

10a. Considering the resources the IRS receives to do its job, which of the following statements do you most agree with (choose only one):

IRS maintains a proper balance between its enforcement activities and its customer service programs 

IRS devotes too much of its resources to customer service programs and not enough to its enforcement activities

IRS devotes too much of its resources to enforcement activities and not enough to its customer service programs

11. I’m going to read you some statements about the funding the IRS receives. For each one, please tell me whether you completely agree, mostly agree, mostly disagree, or completely disagree. How about. . . (READ EACH. ROTATE. CHECK ONLY ONE RESPONSE FOR EACH.)


COMPLETELY MOSTLY MOSTLY COMPLETELY DON’T CARE

AGREE AGREE DISAGREE DISAGREE DK/NA


The IRS should receive extra funding

to enforce tax laws and ensure

taxpayers pay what they owe. 1 2 3 4 5


The IRS should receive extra funding

so it can assist more taxpayers

over the phone and in person. 1 2 3 4 5



12. Currently, not all paid preparers of federal tax returns are subject to regulation, either for competency or ethical behavior.

1. How important is it to you that tax preparers be required to meet standards of competency in order to enter the tax preparation business? (very important, somewhat important, not very important, not at all important)


2. How important is it to you that tax preparers be required to meet standards of ethical behavior in order to enter the tax preparation business? (very important, somewhat important, not very important, not at all important)


  1. If you were to choose a paid preparer to prepare your federal tax return, how much influence would each of the following factors have:  (great deal of influence, somewhat of an influence, very little influence, or not at all an influence)


1. The preparer is subject to regulation or licensing by a government entity, either federal or state.


2. The preparer is subject to regulation or licensing by an industry association



14. Did you use a paid tax return preparer to prepare your most recent Federal income tax return?

The following statement pertains only to the questions you answered on filing federal income taxes:

READ TO ALL, INCLUDING TERMINATES AND REFUSALS


Paperwork Reduction Act (PRA) Statement: (This statement should be included on every collection instrument and voiced during every interview)


The Paperwork Reduction Act requires that the IRS display an OMB control number on all public information requests. The OMB Control Number for this study is 1545-1349. Also, if you have any comments regarding the time estimates associated with this study or suggestions on making this process simpler, please write to the: 

                        IRS Tax Products Coordinating Committee

                        SE:W:CAR:MP:T:T:SP

1111 Constitution Ave. NW

Washington, DC  20224.

Demos: The following questions are just for statistical purposes only and will be combined with those of all other survey respondents. Your individual data will not be shared with anyone outside of GfK .


ASK EVERYONE


Now, for classification purposes only, would you please tell me...


1. Do you own or rent your home?


Own 1


Rent 2


2. Are you...? (READ LIST)


Single, never married 1

Married 2

Or, separated, widowed, or divorced 3



3. Are you, yourself, currently employed… (READ LIST)


Full-Time 1

Part-Time 2

Not Employed 3



4. Including yourself, how many people are there living in your household?


Total 1 2 3 4 5 6 7 8+


A. How Many Of These Are Adults, 18 Or Older 1 2 3 4 5 6 7 8+


B. How Many Are Children 12 To 17? 0 1 2 3 4 5 6 7 8+


C. How Many Are Children 6 To 11? 0 1 2 3 4 5 6 7 8+


D. How Many Are Children Under 6? 0 1 2 3 4 5 6 7 8+


5. What is your age? (DO NOT READ LIST.)


18-20 1

21-24 2

25-29 3

30-34 4

35-39 5

40-44 6

45-49 7

50-54 8

55-59 9

60-64 10

65-69 11

70-74 12

75 And Over 13

Refused ref


6. What is the last grade of school you completed? (DO NOT READ LIST)


Less than high school graduate 1

High school graduate 2

Some college 3

Graduated college 4

Post graduate school 5

Other 6


7. We try to classify people into broad income groups. To do this, would you please tell me which of the following categories most closely represents your annual household income? (READ LIST)


Under $15,000 1

$15,000-less than $20,000 2

$20,000-less than $25,000 3

$25,000-less than $30,000 4

$30,000-less than $40,000 5

$40,000-less than $50,000 6

$50,000-less than $75,000 7

$75,000-less than $100,000 8

$100,000-less than $125,000 9

$125,000-less than $150,000 10

$150,000 and over 11

(DO NOT READ) Don't know/Refused dk


8a. Are you of Hispanic or Latino origin or descent?


Yes 1


No 2


(DO NOT READ) Don’t know dk



8b. Which of the following best describes your race? Are you... (READ LIST)


White 1

Black 2

Asian 3

Other 4

(DO NOT READ) Refused ref


Those are all of the questions I have for you.  Thank you for participating in our survey today.


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