These are pre/post telephone surveys to evaluate safety belt mobilizations, impaired driving mobilizations, and belt/alcohol demonstration projects. National, State, and local samples will be used.
Because NHTSA has been directed by Congress to conduct high visibility enforcement programs, the occupant protection and impaired driving programs increasingly rely on paid media. NHTSA needs to conduct surveys to evaluate the public awareness of our programs and reach of our messages. This increase in burden hours reflects the need to evaluate the increasing number of programs that are using paid media to target specific groups of people and geographic areas. For Example, NHTSA is refining the Click It or Ticket high visibility seat belt enforcement model by implementing quarterly, rather than annual mobilizations. The intensive media efforts need to be evaluated so the best value for the media purchases can be obtained. Otherwise we risk over buying or under buying media.
On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control number;
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.