Census Copy Testing -- Round 2

AUDIENCE DEFINITIONS

DIVERSE MASS: Speak English at home, consume media in English and prefer to communicate in English.

DISPLACED PERSONS HOST (ENGLISH): Speak English at home, consume media in English, prefer to communicate in English and hosting someone who is displaced due to natural disaster or economic homelessness. Mindsets: All

DISPLACED PERSONS (ENGLISH): Speak English at home, consume media in English, prefer to communicate in English and who is displaced himself/herself due to natural disaster or economic homelessness. Mindsets: All

DISPLACED PERSONS HOST (SPANISH): Speak Spanish at home, consume media in Spanish, prefer to communicate in Spanish and hosting someone who is displaced due to natural disaster or economic homelessness. Mindsets: Head Nodders, Insulated and Unacquainted

DISPLACED PERSONS (SPANISH): Speak Spanish at home, consume media in Spanish, prefer to communicate in Spanish and who is displaced himself/herself due to natural disaster or economic homelessness. Mindsets: Head Nodders, Insulated and Unacquainted

BLACK: Classify himself/herself as African-American. Born in the USA. Speak English at home, consume media in English and prefer to communicate in English.

DOMINICAN/OTHER CARIBBEAN: Classify himself/herself as Dominican or from another Latin Caribbean island. Speak Spanish at home, consume media in Spanish and prefer to communicate in Spanish. Mindsets: Head Nodders, Insulated and Unacquainted

MEXICAN/CENTRAL AMERICA/SOUTH AMERICA: Born in Mexico or a Central/South American country. Speak Spanish at home, consume media in Spanish and prefer to communicate in Spanish. Mindsets: Head Nodders, Insulated and Unacquainted

PUERTO RICO (URBAN): Born in Puerto Rico. Live in Urban area. Speak Spanish at home, consume media in Spanish and prefer to communicate in Spanish. Mindset: Cynical Fifth

PUERTO RICO (RURAL): Born in Puerto Rico. Live in rural area. Speak Spanish at home, consume media in Spanish and prefer to communicate in Spanish. Mindset: Cynical Fifth

PUERTO RICO (DOMINICAN): Born in Dominican Republic but currently reside in Puerto Rico. Speak Spanish at home, consume media in Spanish and prefer to communicate in Spanish. Mindset: Cynical Fifth

ASIAN (HMONG, LAOTIAN, URDU, THAI & BENGALI): Speak [INSERT LANGUAGE] at home, consume media in [INSERT LANGUAGE], prefer to communicate in [INSERT LANGUAGE]. Mindsets: Head Nodders, Insulated and Unacquainted

PORTUGUESE: Born in Brazil or African Portuguese-speaking country. Speak Portuguese at home, consume media in Portuguese, prefer to communicate in Portuguese. Mindsets: Insulated and Unacquainted

GREEK: Born in Greece. Speak Greek at home, consume media in Greek, prefer to communicate in Greek. Mindsets: Insulated and Unacquainted

ARMENIAN/FARSI: Speak [INSERT LANGUAGE] at home, consume media in [INSERT LANGUAGE], prefer to communicate in [INSERT LANGUAGE]. Mindsets: Leading Edge and Cynical Fifth

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