Generic Clearance for 2010 Census Communications Campaign Testing Activities

Forms and Documents

Document Name	Status
Form Hispanic Study Que Hispanic Study Form	New
Form 2010 Census Monito 2010 Census Monitoring & Tracking Research Form	New
2010 icc sample consent form.doc Supplementary Document	2008-09-30
2010_ICC_genericlrpart_B_9_15_08.doc Supporting Statement B	2008-12-05
2010_ICC_genericlr part_A_12_01_08.doc Supporting Statement A	2008-12-05

IC Document Collections

IC ID	Document Title	Status
192042	Hispanic Study Form	New
191448	2010 Census Awareness Daily Tracking Questions Other-Daily Tracking Questions	New
190561	2010 Census Monitoring & Tracking Research Form	New
190483	Census Web Site Usability Testing Research Other-Consent Form	New
189865	Census Copy Testing -- Round 2 Other-Audience Definitions	New
187872	Census Digital Function Testing Other-Discussion Guide Outline	New
187649	Census Copy Testing Research & NRFU Recruitment Copy Testing Research Other-Census Copy Testing -- Audience Definitions	New

ICR Details

OMB Control No: 0607-0950	ICR Reference No: 200809-0607-005
Status: Historical Active	Previous ICR Reference No:
Agency/Subagency: DOC/CENSUS	Agency Tracking No:
Title: Generic Clearance for 2010 Census Communications Campaign Testing Activities
Type of Information Collection: New collection (Request for a new OMB Control Number)	Common Form ICR:  No
Type of Review Request: Regular
OIRA Conclusion Action: Approved with change	Conclusion Date: 12/05/2008
	Date Received in OIRA: 10/20/2008
Terms of Clearance:

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	12/31/2011	36 Months From Approved
Responses	24,000	0	0
Time Burden (Hours)	39,000	0	0
Cost Burden (Dollars)	0	0	0

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Abstract: To facilitate data collection for the 2010 Census, the Census Bureau is developing an Integrated Communications Campaign. The role of the campaign is to increase public awareness and motivate people to respond promptly to the Census. As part of the campaign a variety of materials will be developed (e.g. print ads, TV ads, radio spots, billboards). To ensure that campaign materials are relevant, effective, and reaching their diverse target audiences, the Census Bureau is seeking a generic OMB clearance to cover a variety of pre-testing and evaluation activities to support the campaign (e.g. focus groups, copy testing, small scale surveys).

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Authorizing Statute(s): US Code: 13 USC 141, 193 Name of Law: null
  

Citations for New Statutory Requirements: None

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Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
	Not associated with rulemaking

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Federal Register Notices & Comments
60-day Notice:	Federal Register Citation:	Citation Date:
	73 FR 49407	08/21/2008
30-day Notice:	Federal Register Citation:	Citation Date:
	73 FR 62247	10/20/2008
Did the Agency receive public comments on this ICR? No

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Number of Information Collection (IC) in this ICR: 7

IC Title	Form No.	Form Name
2010 Census Awareness Daily Tracking Questions
Hispanic Study	Hispanic Study Questionnaire	Hispanic Study Questionnaire
Census Copy Testing -- Round 2	Qualitative Discussion Guide, Screener, List of Algorithm Questions	List of Algorithm Questions ,   Qualitative Discussion Guide ,   Screener
Census Digital Function Testing
Census Copy Testing Research & NRFU Recruitment Copy Testing Research	Census Copy Testing -- Screener, Census Copy Testing -- Quantitative Questionnaire, Census Copy Testing -- Qualitative Discussion Guid, NRFU Copy Testing -- Discussion Guide	Census Copy Testing -- Quantitative Questionnaire ,   Census Copy Testing -- Qualitative Discussion Guide ,   NRFU Copy Testing -- Discussion Guide ,   Census Copy Testing -- Screener
2010 Census Monitoring & Tracking Research	2010 Census Monitoring & Tracking Survey	2010 Census Monitoring & Tracking Survey
Census Web Site Usability Testing Research

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ICR Summary of Burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	24,000	0	0	24,000	0	0
Annual Time Burden (Hours)	39,000	0	0	39,000	0	0
Annual Cost Burden (Dollars)	0	0	0	0	0	0

Burden increases because of Program Change due to Agency Discretion: Yes

Burden Increase Due to: Miscellaneous Actions

Burden decreases because of Program Change due to Agency Discretion: No

Burden Reduction Due to:

Short Statement: The burden increase is attributable to this information collection being submitted as new.

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Annual Cost to Federal Government: $0

Does this IC contain surveys, censuses, or employ statistical methods? Yes Part B of Supporting Statement

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? Uncollected

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? Uncollected

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? Uncollected

Is this ICR related to the Pandemic Response? Uncollected

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Common Form ICR:  No

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On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 10/20/2008

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