FTC Study: DVD MPAA Rating Symbols and Related Consumer Awareness

Forms and Documents

Document Name	Status
DVD SS Pt B rev'd_mtd.pdf Supporting Statement B	2009-02-12
DVD SS Part A fin_mtd.pdf Supporting Statement A	2008-12-02

IC Document Collections

IC ID	Document Title	Status
187329	Telephone Survey Other-Telephone survey	New
187328	Pretest for Telephone Survey Other-Pretest of telephone survey	New
187326	Screening for Telephone Survey Other-Screener question list for contractor	New
187325	Mall Intercept Survey Other-Draft survey for contractor	New
187324	Pretest for Mall Intercept Survey Other-Draft pretest survey	New
187323	Screening for Mall Intercept Survey Other-Screener question list for contractor	New

ICR Details

OMB Control No: 3084-0149	ICR Reference No: 200811-3084-006
Status: Historical Active	Previous ICR Reference No:
Agency/Subagency: FTC	Agency Tracking No:
Title: FTC Study: DVD MPAA Rating Symbols and Related Consumer Awareness
Type of Information Collection: New collection (Request for a new OMB Control Number)	Common Form ICR:  No
Type of Review Request: Regular
OIRA Conclusion Action: Approved with change	Conclusion Date: 02/13/2009
	Date Received in OIRA: 12/05/2008
Terms of Clearance:

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	02/28/2010	8 Months From Approved
Responses	12,430	0	0
Time Burden (Hours)	371	0	0
Cost Burden (Dollars)	0	0	0

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Abstract: The Federal Trade Commission (“FTC”) proposes to conduct consumer research on two issues relating to the Motion Picture Association of America (“MPAA”) movie ratings and DVD home video releases of rated motion pictures. The FTC proposes to examine how the placement and size of MPAA rating information on DVD packaging affects parental use of the rating. The FTC also proposes to conduct consumer research on parental attitudes toward the marketing of unrated DVD versions of rated motion pictures.

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Authorizing Statute(s): US Code: 15 USC 41 et seq. Name of Law: Federal Trade Commission Act
  

Citations for New Statutory Requirements: None

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Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
	Not associated with rulemaking

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Federal Register Notices & Comments
60-day Notice:	Federal Register Citation:	Citation Date:
	73 FR 32026	06/05/2008
30-day Notice:	Federal Register Citation:	Citation Date:
	73 FR 74172	12/05/2008
Did the Agency receive public comments on this ICR? No

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Number of Information Collection (IC) in this ICR: 6

IC Title	Form No.	Form Name
Mall Intercept Survey
Screening for Mall Intercept Survey
Telephone Survey
Pretest for Telephone Survey
Pretest for Mall Intercept Survey
Screening for Telephone Survey

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ICR Summary of Burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	12,430	0	0	12,430	0	0
Annual Time Burden (Hours)	371	0	0	371	0	0
Annual Cost Burden (Dollars)	0	0	0	0	0	0

Burden increases because of Program Change due to Agency Discretion: Yes

Burden Increase Due to: Miscellaneous Actions

Burden decreases because of Program Change due to Agency Discretion: No

Burden Reduction Due to:

Short Statement: This is new information collection. The Commission continues to monitor and report on industry’s self-regulatory efforts at the direction of Congress and in response to inquiries from Congressional committees and individual members of Congress.

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Annual Cost to Federal Government: $117,500

Does this IC contain surveys, censuses, or employ statistical methods? Yes Part B of Supporting Statement

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? Uncollected

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? Uncollected

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? Uncollected

Is this ICR related to the Pandemic Response? Uncollected

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Common Form ICR:  No

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On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 12/05/2008

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