National Endowment for the Arts
SURVEY OF OUTDOOR ARTS FESTIVALS
Welcome Page
Thank you for participating in the National Endowment for the Arts’ Survey of Outdoor Arts Festivals. This is an historic attempt to collect information about outdoor arts festivals and the role they play in our nation’s cities, towns, and neighborhoods. The results will be used to characterize the number and variety of outdoor arts festivals in the United States, the artists they employ, and the communities they serve. The findings will be shared with festival organizers, policy-makers, civic leaders, and the general public to give a detailed and accurate picture of the field.
The information you provide will be combined with responses from other festival organizers and reported in group form only. Your responses will not be reported individually or identified by name. We greatly appreciate your help with this important study.
[repeat in survey cover letter in bulleted form]
New Page
The
survey takes an average of 13 minutes to complete. If you are unable
to complete the survey in one session, please click on 'Finish
Later' at the bottom of the page you are completing. Your
answers will be saved and you can return to the site the same way you
entered today. The site will place you on the last page you
completed. Once you have completed your survey, you must click
'Submit Survey' to submit it.
Should you encounter any problems, please contact the NEA’s survey consultant, Silber & Associates, by email at [email protected] or toll-free at 1-888-745-2371.
New Page (verification)
According to our records, your organization is _____ . Is this correct? yes/no
[If no]:
Please provide correct information for our records.
Organization: ______________________
Our records show that your organization runs the ______ festival. Is this correct?
yes/no
[If no]:
Does your organization currently run a festival? yes/no [If no, site goes to exit page*]
Please provide the correct name of the festival for our records.
Festival name: _____________________
Our records show that the festival is held in ___________. Is this correct? yes/no
[If no]:
Please provide the correct city/town for our records.
City/town: ______________________
Zip code of city/town: _____________
*Exit page text:
Thank you for your willingness to answer the National Endowment for the Arts’ Survey of Outdoor Arts Festivals. Because you indicated that your organization does not currently run a festival, our questions do not apply to you. We thank you for taking the time to let us know.
New Page – SCREENING QUESTIONS
Do you consider the [specific name] festival in [location] to be an arts and/or cultural festival?
Yes continue
No routed out of survey
Not sure routed out of survey
When the [specific name] festival in [city/town] was held most recently, approximately what share of events was held outdoors? If the festival is being held for the first time, answer based on your plans.
100% (all outdoors) continue
75%-99% continue
50%-74% continue
25%-49% routed out of survey
1-24% routed out of survey
0% (all indoors) routed out of survey
Routed out of survey:
Please tell us---in your own words--- your organization’s purpose for holding the festival, and/or the benefit the festival brings to the community. For instance, the purpose might be to share a particular style of music with audiences, to raise funds for a specific cause, or to improve cultural understanding or community relations. Please do not provide your name or the name of your festival in your comment unless you want to be identified.
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On Submit page:
Thank you for taking the time to participate in the National Endowment for the Arts’ Survey of Outdoor Arts Festivals. Your contribution to this important study is greatly appreciated!
Page #1 [for those who passed the screen]
In what year was [festival name] held most recently?
2009
2008
2007
2006
2005
Other: _____________________
As you answer the survey questions, please respond with the festival’s most recent season in mind.
Please note that the term festival may refer to a festival or other outdoor program whose name does not necessarily include the term festival.
Festival Background
Q1. We realize that many festivals have numerous dimensions and purposes. Which of the following festival types describe yours best? Choose all that apply.
Anniversary or Commemorative
Arts and Crafts
Bazaar
Carnival
Charity Event
Children/Family
Community Networking
County Fair/State Fair
Dance
Education
Festival Linked to an Official Holiday
Film
Food Festival
Fringe
Historical Theme (e.g., Renaissance)
International
Literary
Mardi Gras
Mummers Festival
Music
Performing Arts
Racial/Ethnic Heritage
Religious
Theater
Visual Arts
Other: _______________
If more than one response to Q1:
Q1a. Now please choose the one best description of your festival.
Multidisciplinary
Anniversary or Commemorative
Arts and Crafts
Bazaar
Carnival
Charity Event
Children/Family
Community Networking
County Fair/State Fair
Dance
Education
Festival Linked to an Official Holiday
Film
Food Festival
Fringe
Historical Theme (e.g., Renaissance)
International
Literary
Mardi Gras
Mummers Festival
Music
Performing Arts
Racial/Ethnic Heritage
Religious
Theater
Visual Arts
Other: _________________
Q2. For how many years has your organization produced the [specific festival] in [specific town/city name]?
This is the first time.
1 year
2-4 years
5-9 years
10- 20 years
More than 20 years
Don’t know
Q3. For how many years has the festival been held in [specific town/city name] or vicinity? Include times when the festival was held by any organization, not just yours.
This is the first time.
1 year
2-4 years
5-9 years
10- 20 years
More than 20 years
Don’t know
Q4. During the most recent season, in what venue(s) was the festival held? If the festival is being held for the first time, answer based on your plans. Check all that apply.
Community center
Concert hall, theater, or performing arts center
Municipal fairgrounds
Museum or gallery
Outdoor theater (amphitheater, shell, bandstand, etc.)
Place of worship
Private grounds, such as an estate or camp
Public building or estate
Public plaza or park
Restaurant, hotel or club
School or college
Sports venue
Street
Waterfront or pier
Other: ___________________________________
Q5. What is the duration of the festival (the total number of days of programmed festival activities)? If the festival is being held for the first time, answer how many days are scheduled.
1 day
2-3 days
4-7 days
8-15 days
16-30 days
31-90 days
91-180 days
More than 180 days
[If answer above is more than 1 day]:
Q5A. Is the festival held on consecutive days (days in a row), or does it take place on a schedule of nonconsecutive days, such as once a week, once a month, or various days scattered throughout the season?
Consecutive days
Non-consecutive days
Other: ____________________________
Q6. What is the festival cycle? In other words, how often does it occur in [specific town/city name] or vicinity?
Once a year
Twice a year
Every other year
Once every few years
This is the first time it’s being held here.
No definite schedule
Other schedule: _________________________________
Q7. In what month(s) is the festival typically held? If the festival is being held for the first time, answer when it’s scheduled to take place this year. Check all that apply.
January
February
March
April
May
June
July
August
September
October
November
December
It varies significantly from year to year (i.e., change of season).
Q8. Approximately how many people live in [specific community, city, or town]?
Under 1,000
1,000 – 9,999
10,000 – 49,999
50,000 – 99,999
100,000 – 249,999
250,000 – 499,999
500,000 – 1,000,000
Over 1,000,000
Don’t know
Characteristics of the Festival
We’re interested in learning about the arts disciplines and types of events at the [specific name] festival in [location].
Q9. With the most recent season in mind, what kinds of arts disciplines make up the festival? For multidisciplinary festivals, check all that apply.
Dance
Film
Folk and traditional arts
Literary (for example: spoken word, poetry, etc.)
Music
Theater
Visual arts, including arts and crafts
Other: _________________________
For the following question, we’ll show only the disciplines they checked above. The question as it appears below is what the respondent would see if he checked music, film and literature above. We’ll show an error message if the percentages don’t equal 100%.
Q10. What proportion of the festival is made up of events in each of the following disciplines? Approximations are fine, but the percentages should total 100%.
Music _____%
Film _____%
Literature _____%
TOTAL 100%
We’ll show follow-up questions (A through G) for any kind of event that makes up at least 20% of the festival, based on responses to Q10.
What is the main type of dance event at the festival? Check all that apply.
Ballet
Contemporary
Hip-Hop
Jazz Dance
Modern Dance
Traditional/Folk Dance
World/Ethnic Dance
Other: ______________________________
What is the main type of film screened at the festival? Check all that apply.
Actor retrospectives
Animated
Classic feature
Director retrospectives
Documentary
Genre-specific film (action, comedy, mystery, etc.)
Historical
International
New feature
Short
Other: ______________________________
What is the main type of folk and traditional arts event at the festival? Check all that apply.
Crafts and visual arts
Culinary arts
Dance
Music
Oral traditions (storytelling)
Puppetry
Theater
Other: ______________________________
What is the main type of literature event at the festival? Check all that apply.
Children's literature
Fiction
Non-Fiction
Poetry (including poetry "slams" and spoken-word)
Publishing
Translation
Other: ______________________________
What is the main type of music performed at the festival? Check all that apply.
Bluegrass
Blues
Broadway Musicals or Show Tunes
Classical or Chamber Music, Symphonic/Orchestral
Concert Band or Marching Band
Contemporary or Alternative Rock
Country
Folk/Traditional
Hymns or Gospel Music
Jazz
Latin, Spanish, or Salsa
Lounge, DJ, Electronica
Opera
Polka
Rap or Hip-Hop
Rhythm and Blues
Rock and Pop music (includes Classic Rock or Oldies and Contemporary or
Alternative Rock)
World
Other: ______________________________
What is the main type of theater event at the festival? Check all that apply.
Child audiences
Historical themes
International theater
Mime
Musical theater
New work
One-act plays
Plays by the same author
Playwright contests
Puppetry
Shakespeare
Workshops or play readings
Other: ______________________________
What is the main type of visual arts at the festival? Check all that apply.
Ceramics
Crafts (miscellaneous)
Drawings
Digital media
Glass
Metalwork
Paintings
Photography
Printmakings
Sculptures
Textiles
Other: ______________________________
[DON - This question is asked only if person checked Visual Arts to Q9.]
Q11. Are the visual arts juried or not?
Juried (some or all)
Not juried (none are juried)
Don’t know
Q12. Does your festival have formal educational activities or programming, such as lectures, artist demonstrations, and classes?
Yes
No
Don’t know
Q13. Which age group makes up the largest group of festival attendees? If precise information isn’t available, please estimate. Check all that apply.
0-6 years
7-12 years
13-17 years
18-24 years
25-34 years
35-44 years
45-54 years
55-64 years
65-74 years
75 and up
Q14A. Please estimate the ethnic make-up of your festival audience. (Computer will make sure answers add up to 100%.)
_____ % Hispanic or Latino
_____ % Not Hispanic or Latino
Don’t know (if this is chosen, respondent can’t mark other choices)
Q14B. Please estimate the racial make-up of your festival audience. (Computer will make sure answers add up to 100%.)
_____ % American Indian or Alaska Native
_____ % Asian
_____ % Black or African American
_____ % Native Hawaiian or other Pacific Islander
_____ % White
_____ % Two or more races
Don’t know (if this is chosen, respondent can’t mark other choices)
Q15. Please estimate the gender make-up of your festival audience.
_____ % Male
_____ % Female
Don’t know (if this is chosen, respondent can’t mark other choices)
Q16. What was the festival’s total attendance for the most recent season? If this is the first time the festival is being held, answer how many people you expect to attend.
Under 1,000
1,000 – 4,999
5,000 – 9,999
10,000 – 49,999
50,000 – 99,999
100,000 – 500,000
Over 500,000
Don’t know
Q17. Approximately how many artists perform or exhibit at the festival? This includes anyone who is performing or displaying at the festival. If the festival is held over non-consecutive days, such as every Sunday in the summer, give the combined number of artists who perform during the season. For a group performance, such as a symphony, count each artist in the group. A symphony, for instance, might include 40 artists. Count multiple appearances by the same artist only once.
1-24
25-49
50-74
75-99
100-249
250-399
400-600
Over 600
Don’t know
[DON – If respondent marks Visual Arts to Q9 and nothing else, or Q9 + “Other” and nothing else, suppress Q18.]
Q18. Over the course of the festival, how many scheduled performances take place, in total? Include performances such as concerts, plays, and dance performances but do not include unscheduled performances. Count a double-bill as two performances.
None
1-9
10-19
20-29
30-39
40-49
50-100
Over 100
Don’t know
Q19. Over the course of the festival, how many workshops, lectures, or other educational events are scheduled to take place, in total?
None
1-9
10-19
20-29
30-39
40-49
50-100
Over 100
Don’t know
Festival Staff
Q20. Please indicate the approximate total number of paid and unpaid staff who work on the festival year-round (i.e., during the festival and off-season too), including volunteers. Please count all staff, including administrative staff, festival production staff, and IT staff. Please do not count contracted services such as printing and marketing.
Number of paid year-round staff who work full-time ______
Number of paid year-round staff who work part-time ______
Number of unpaid staff ______
Don’t know
Q21. Please indicate the approximate total number of paid and unpaid seasonal workers (i.e., people who work during the festival only). Please do not count contracted services such as printing and marketing.
Number of paid seasonal workers who work full-time ______
Number of paid seasonal workers who work part-time ______
Number of unpaid seasonal workers ______
Don’t know
Q22. Does the festival have an artistic staff, staff person, or volunteer whose primary role is arts curator or arts event programmer? This can be full-time or part-time staff.
Yes
No
Don’t know
[DON -ALL revenue and expense questions are skipped if this is the first time the festival is being held.]
Revenue
We’d like to know how the festival is funded and the revenue it generates. Please answer based on the festival’s most recent season.
23. Do you charge admission?
No, all events are free.
Yes, we charge admission to all events.
Yes, we charge admission to some events, and some events are free.
Other: _________________________
If Q23 is YES, we charge admission to all or some events, ask #1:
#1. When the [festival name] was held most recently, what was the average admission fee for an adult to enter the festival?
Under $5
$5.00-$9.99
$10.00-$14.99
$15.00-$19.99
$20.00-$29.99
$30.00-$39.99
$40.00-$49.99
$50.00 or more
If Q23 is Yes, and #1 is over $5 ask #2:
#2. Does your organization have a formal program in place to distribute free tickets or sell tickets at a reduced price?
Yes
No
Don’t know
Q24. When the festival was held most recently, approximately how much revenue did it generate? Include all sources of revenue but do not include in-kind donations.
Less than $10,000
$10,000 - $24,999
$25,000 - $49,999
$50,000 - $99,999
$100,000 - $249,999
$250,000 - $499,999
$500,000 - $999,999
$1,000,000 - $1,999,999
$2,000,000 - $5,999,999
$6,000,000 - $10,000,000
Over $10,000,000
Don’t know
Q25. Please identify the sources of festival revenue. Check all that apply.
Admission fee or event ticket sales
Sale of food, soft drinks, and merchandise
Sale of beer and alcohol
Parking fees
Vendors paying a participant fee
Cash donations collected at event
Corporate sponsors
Income from advertisers
Foundations
Private donors and patrons
University sponsor
Unearned income, such as interest on investments and endowments
Governmental support (municipal, state, or federal)
Other: ________________________________
Q26. Approximately what percentage of the festival’s total revenue comes from ticket sales, food sales, merchandise sales, parking, and other income generated by the people who attend?
1-24%
25-49%
50-74%
75-100%
Don’t know
NEWQA. Compared to the revenue generated by the festival in its most recent season, do you think next year the revenue will be much higher, somewhat higher, the same, somewhat lower, or much lower?
Much higher
Somewhat higher
The same
Somewhat lower
Much lower
Don’t know
If somewhat lower or much lower, ask:
NEWQB. How, if at all, will the lower revenue affect the way you present the festival next season? Choose all that apply.
Decisions about the festival will not be affected by the reduced revenue. (If this is chosen, no other answers can be selected.)
Reduce the number or kind of performances
Reduce the number of days the festival occurs
Reduce the number of employees or contracted services
Reduce artist fees
Reduce the number of paid artists
Charge an entrance fee for the first time
Increase the entrance fee
Change the venue to one lower in cost
Increase efforts to obtain grants and donations
Other: ______________________________
Expenses
We’d like to know the expenses the festival incurs. Please answer based on the festival’s most recent season.
Q27. When the festival was held most recently, approximately what were the total expenses?
Less than $10,000
$10,000 - $49,999
$50,000 - $99,999
$100,000 - $249,999
$250,000 - $499,999
$500,000 - $999,999
$1,000,000 - $1,999,999
$2,000,000 - $5,000,000
Over $5,000,000
Don’t know
Q28. When the festival was held most recently, approximately what were the artist fees paid to all artists combined? Exclude in-kind payments in your estimate.
Artists were not paid.
Under $10,000
$10,000-$29,999
$30,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000-$249,999
$250,000-$500,000
Over $500,000
Don’t know
Q29. When the festival was held most recently, did the festival provide lodging, food, or travel to any artists in lieu of cash payment? If yes, what was the approximate total value?
Artists did not receive lodging, food, or travel in lieu of payment.
Under $10,000
$10,000-$29,999
$30,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000-$249,999
$250,000-$500,000
Over $500,000
Don’t know
Sponsorships and Donations
[DON - We’ll ask these questions even if festival is being presented for the first time since a festival could receive sponsorships/donations prior to the event.]
Q30. During your most recent fiscal year, from which of the following sources, if any, did your festival receive funds? Check all that apply.
None. The festival has not received any sponsorship money or donations.
Corporate Sponsorship
Foundations
Local or Municipal Government
State Government
Regional Funders
Federal Government
If more than one selection is made:
Q30A. From which of these do you receive the largest proportion of sponsorships or donations? Choose only one answer.
Corporate Sponsorship
Foundations
Local or Municipal Government
State Government
Regional Funders
Federal Government
Q31. If your festival received in-kind donations during the most recent fiscal year, what kind(s) did you receive? Check all that apply.
None. The festival has not received any in-kind donations. (If this box is checked, respondent can’t check other answers in the list)
Airfare/Transportation
Flowers/hospitality items
Food
Hotel
Information technology services, such as website development
Landscaping
Marketing/Advertisements
Office equipment
Photography/documentation
Printing
Production support
Security
Venue
Other: _____________________________
Your organization
These questions are about the organization in charge of the festival.
Q32. We’d like to understand the structure of your organization. Which of the following statement is/are true? Check all that apply.
My organization is not for-profit. (We can prevent respondents from checking both for-profit and not-for-profit, but everyone should check one or the other.)
My organization is part of a university.
My organization is part of a municipal, state, or federal government agency.
My organization is for-profit.
Other: _________________________
33. Does your organization present festivals other than the [festival name] and if yes, how many?
No, my organization does not present any other festivals.
Yes, my organization presents ___ other festivals.
Don’t know
Q34. How many FTEs (full-time equivalents) does your organization employ? Include all parts of the organization, not just the office or division in charge of the festival.
5 employees or less
6-9 employees
10- 29 employees
30 - 49 employees
50 - 100 employees
Over 100 employees
Don’t know
Q35. Please tell us---in your own words--- your organization’s purpose for holding the festival, and/or the benefit the festival brings to the community. For instance, the purpose might be to share a particular style of music with audiences, to raise funds for a specific cause, or to improve cultural understanding or community relations. Please do not provide your name or the name of your festival in your comment unless you want to be identified.
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| File Type | application/msword |
| File Title | National Endowment for the Arts |
| Author | Bohne Silber |
| Last Modified By | neaprofile |
| File Modified | 2009-04-10 |
| File Created | 2009-04-08 |