Revised supporting statement and updated survey to reflect correct ethnicity and race categorization.
Inventory as of this Action
Requested
Previously Approved
09/30/2009
6 Months From Approved
656
0
0
574
0
0
0
0
0
Since September 2007, NTIA has been conducting a consumer education campaign to educate U.S. residents who receive over-the-air broadcasts on analog television sets about the digital television transition and the TV Converter Box Coupon Program. The education campaign was built around a transition date of February 17, 2009. On February 11, 2009 the President signed the DTV Delay Act into law changing the date by which all full-power television stations must cease analog broadcasts to June 12, 2009. With that date shifting, additional consumer outreach must be conducted to educate U.S. consumers who have yet to prepare about the date and encourage them to take action.
To meet the statutorily mandated June 12, 2009 deadline of the DTV Delay Act signed by the President on February 11, 2009, NTIA proposes to conduct focus groups and a small number of personal interviews to help further determine the households that are unprepared for the digital television transition. The focus groups who the those unready households are, if the unready households have taken any steps to prepare for the transition, if not why, and the optimal messages and methods to communicate with the consumers who are not ready in the final months leading up to the transition, NTIA, through its contractor, will conduct focus groups and a limited number of individual interviews to guide the development of new messages and materials to reach these consumers.
On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control number;
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.
0660.DTVFocusGroups.Emerg.SuppStmt.REVISED.031709.doc
Ltr to Ms. Dudley.DTVFocusGroups-Emerg.pdf
DTV Focus Group Potential Participants Screener Questions