Message Testing Focus Groups and Interviews for the Digital-to-Analog Converter Box Program

ICR 200902-0660-001

OMB: 0660-0028

Federal Form Document

Forms and Documents
Document
Name
Status
Supporting Statement A
2009-03-17
Supplementary Document
2009-02-26
Supplementary Document
2009-02-26
IC Document Collections
IC ID
Document
Title
Status
188209 New
188166 New
ICR Details
0660-0028 200902-0660-001
Historical Active
DOC/NTIA
Message Testing Focus Groups and Interviews for the Digital-to-Analog Converter Box Program
New collection (Request for a new OMB Control Number)   No
Emergency 03/06/2009
Approved with change 03/19/2009
Retrieve Notice of Action (NOA) 02/26/2009
Revised supporting statement and updated survey to reflect correct ethnicity and race categorization.
  Inventory as of this Action Requested Previously Approved
09/30/2009 6 Months From Approved
656 0 0
574 0 0
0 0 0
Since September 2007, NTIA has been conducting a consumer education campaign to educate U.S. residents who receive over-the-air broadcasts on analog television sets about the digital television transition and the TV Converter Box Coupon Program. The education campaign was built around a transition date of February 17, 2009. On February 11, 2009 the President signed the DTV Delay Act into law changing the date by which all full-power television stations must cease analog broadcasts to June 12, 2009. With that date shifting, additional consumer outreach must be conducted to educate U.S. consumers who have yet to prepare about the date and encourage them to take action.
To meet the statutorily mandated June 12, 2009 deadline of the DTV Delay Act signed by the President on February 11, 2009, NTIA proposes to conduct focus groups and a small number of personal interviews to help further determine the households that are unprepared for the digital television transition. The focus groups who the those unready households are, if the unready households have taken any steps to prepare for the transition, if not why, and the optimal messages and methods to communicate with the consumers who are not ready in the final months leading up to the transition, NTIA, through its contractor, will conduct focus groups and a limited number of individual interviews to guide the development of new messages and materials to reach these consumers.
None
None
Not associated with rulemaking
No
2
IC Title Form No. Form Name
DTV Focus Group Potential Participants Screener Questions
DTV Focus Groups and Interviews Questions
  Total Approved Previously Approved Change Due to New Statute Change Due to Agency Discretion Change Due to Adjustment in Estimate Change Due to Potential Violation of the PRA
Annual Number of Responses 656 0 0 656 0 0
Annual Time Burden (Hours) 574 0 0 574 0 0
Annual Cost Burden (Dollars) 0 0 0 0 0 0
Yes
Miscellaneous Actions
No
This is a new information collection request.
$150,000
No
No
Uncollected
Uncollected
No
Uncollected
Milton Brown 202 482-1816 [email protected]
  No
On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
 
 
 
 
 
 
 
    (i) Why the information is being collected;
    (ii) Use of information;
    (iii) Burden estimate;
    (iv) Nature of response (voluntary, required for a benefit, or mandatory);
    (v) Nature and extent of confidentiality; and
    (vi) Need to display currently valid OMB control number;
 
 
 
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.
02/26/2009
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