CDC is developing an HIV prevention
social marketing campaign for African American MSM (AAMSM), aimed
at increasing the proportion of AAMSM who get an HIV test and who
are of their HIV serostatus. Recent surveillance data show that of
the transmission categories for men HIV infections increased only
among MSM (MMWR, 2008) regardless of race. MSM infections accounted
for 53% of all new infections in 2008 (Hall et. al., 2008). The
formative research will inform the development of a HIV Testing
Social Marketing Campaign for AAMSM. The study entails conducting
interviews with a convenience sample of 432 AAMSM ages 18 to 44;
(1) explore participants' knowledge, attitudes, and beliefs about
HIV an HIV testing to inform the development of campaign messages;
(2) identify the most motivating approach, supporting data, and key
messages for materials development; (3) test creative concepts,
potential campaign themes, logos and names; and (4) test creative
materials developed based on the finding from the previous phases
of the research.
US Code:
42
USC 241 Name of Law: Public Health Svc. Act
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.