What You Can Do for School Wellness Communication Tools Testing

USDA Task 5 Video Key Frames
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PREFACE TO KEY FRAMES

Here are six key frames that represent various aspects of our animation approach to the videos. We plan to use a variety
of these techniques in each of the five videos. This variety of approaches and looks helps to maintain interest and get the
message across. The illustrations depicted are still in rough form, and should be taken as depicting the techniques we plan
to use, rather than the final drawings, or photos. The art will become more finalized as we progress toward actual animation.
The colors depicted here — bright, but not screaming tones — is the palette we would like to pursue for the actual videos.

1.

Frame One depicts an on camera spokesperson,
in this case a teacher, interacting with animated
illustrated objects around her. The current teacher
script references how busy teachers are. So this frame
shows some of the things that make them so busy.
Once animated, the clock hands would move; the inbox
would fill up; the chalk board to do list would grow
longer, etc. (Please note: This person, like all real people
portrayed at this stage of development, is just a stock
image we are using for visualization purposes. We will
cast real people for the shoot based on agreed upon
specs regarding age, ethnicity, body type, etc.)

2A.

Frame Two A and B are two variations on the same
approach. Two A shows a group of “cut out” stock still
photos of kids in front of a drawn school. This is a way
to get the feel of more real people into the videos while
only having the budget to shoot one performer per
video. Elements of the illustrated background would
move, such as the clouds in the sky floating by. We
can pop on or off the stock photo kids, but they would
not be animated as in eyes blinking, arms moving,
etc. Two B shows the same scene, but with illustrated
kids in front the illustrated school. You can see how
switching techniques back and forth can add liveliness
and interest.

2B.

USDA Task 5 Video Key Frames
3.

Frame Three shows a school principal on camera
combined with animated illustrations and a bit of
illustrated texture background art. You can see here
the potential for the on camera talent to reference or
act as if he was in the same “room” as the graphics,
even though he is shot completely separately from
them. This will require some pre planning from a locked
down script, because we will have only one day to
shoot talent and must capture all necessary moves like
this. Then we would do the graphics later. You will see
moments in the scripts we are delivering today where
we call for the talent to be shot with some live objects,
such as a basketball. So these moments, too, must be
all pre-planned well before our shoot day.

4.

Frame Four depicts all five on camera principles together
with a fully illustrated setting around them, in this case, a
cafeteria. We would shoot them sitting down then draw in and
animate the scene around them later. When we shoot them,
we would get them interacting as if they are at a table having
an idea session/conversation. They would not talk, but would
have conversational expressions, like smiles, hand moves,
etc. This frame also gives an example of animated, illustrated
titling in colors. The letters can move, for example — grow
big and small in size, or jump up and down, slide in and slide
out — depending on what the title needs to convey at any
given moment in any given video.

5.

Frame Five and Frame Six are two variations of the
same theme. Frame Five shows an illustrated person with
photographic art images around her.

6.

Frame Six shows the exact opposite look, where a stock
photo person is interacting with illustrated objects in the scene.

Using this “toolbox” of art, animation, stock photos and on camera footage to draw from, we will “mix it up” in each video, using different styles to
make certain points and keep it interesting. We are excited about this project and are looking forward to bringing it to life.