ATTACHMENT 11
SAMSHSA/CSAP UNDERAGE DRINKING PREVENTION NATIONAL MEDIA CAMPAIGN
SUMMARY OF COSTS AND ISSUES RELATED TO $30 GIFT CARD INCENTIVE
FOR FOCUS GROUP PARTICIPATION (FROM PHASE ONE FOCUS GROUPS)
This provides a response to OMB’s request for information on the effect of using a $30 gift card as an incentive for focus group participation, rather than the industry standard $50 - $75 check.
ISSUE |
ADDITIONAL COSTS AND/OR LOSS OF TIME OR QUALITY |
GIFT CARD VS. CHECK |
|
|
Additional labor hours: approximately 10
Cost of 10 labor hours = $1,411.31
Based on: $ 56.96 average basic hourly rate + 94.7% Overhead & Fringe Benefits +18.8% General & Administrative charge +3% Base fee 3% +4% Performance fee $ 141.13 Fully loaded average labor hour
|
|
Additional direct cost to project for 96 cards (8 cards for 12 groups):
$336
|
LOW RESPONSE TO RECRUITING |
|
|
|
ISSUE |
ADDITIONAL COSTS AND/OR LOSS OF TIME OR QUALITY |
LOW REPONSE TO RECRUITING (continued) |
|
|
Time lost to the project schedule: three weeks
Additional labor hours approximately 65, spread across 5 Contractor staff members: 2 project team; one research counsel; 2 operations staff
Cost of 65 labor hours: $9,173.53 |
|
Additional labor hours: approximately 60, spread across 5 Contractor staff: $ 8,467.87
Additional direct costs:
|
|
Additional direct costs:
|
HIGH “NO-SHOW” RATE |
|
|
Time lost to the project: 10 days
Additional labor hours: approximately 8, to arrange rescheduling of three groups, and for project and research staff to repeat attendance at groups: $1,129.05
|
ISSUE |
ADDITIONAL COSTS AND/OR LOSS OF TIME OR QUALITY |
HIGH “NO SHOW” RATE (continued) |
|
|
Decrease in volume and quality of information collected. |
SUMMARY OF INCREASED COSTS |
|
$ 1,411.31 |
Labor cost to obtain $30 gift cards |
9,173.53 |
Labor cost for daily monitoring of slow recruiting, strategizing with vendor to increase results, keeping team updated; subsequently identifying recruiting protocol breach, investigation of terminating vendor without pay. |
8,467.87 |
Identifying and retaining new vendor, establishing new recruiting protocol, purchasing new sample, monitoring recruiting of new groups. |
1,129.05 |
Rescheduling of groups cancelled due to high “no-show” rate. |
$ 20,181.76 |
TOTAL INCREASED LABOR COST (at $141.13 average loaded labor hour) |
336 |
$ 3.50 fee per gift card |
720 |
Increase in recruiting fee to vendor ($15 more per recruit) |
17,071 |
Additional sample |
300 |
Federal Express charges |
$ 18, 427 |
TOTAL INCREASED DIRECT COSTS |
$ 38,608.76
|
TOTAL INCREASED COSTS TO THE PROJECT TO ACCOMMODATE $30 GIFT CARD |
Total cost of focus groups as of June 30: $ 96,745
Total cost if $50 incentive had been used: $ 59,396
Total cost if $75 incentive had been used: $ 60,971
DETAIL
$50 Incentive
Cost to date |
$ 96,745 |
|
Less |
38,609 |
Additional cost of labor & ODCs due to $30 gift card |
Plus |
1,260 |
$20 x 63 incentives* ($20 is the difference between $30 and $50) |
TOTAL IF $50 incentive had been used |
$ 59,396 |
|
$75 incentive
Cost to date |
$ 96,745 |
|
Less |
38,609 |
Additional cost of labor & ODCs due to $30 gift card |
Plus |
2,835 |
$45 x 63 incentives* ($45 is the difference between $30 and $75) |
TOTAL IF $75 incentive had been used |
$ 60,971 |
|
63 = 57 participants plus 6 people from 3 groups who “showed” but their groups were cancelled due to high “no show” rate.
File Type | application/vnd.openxmlformats-officedocument.wordprocessingml.document |
File Title | SAMSHSA/CSAP UNDERAGE DRINKING PREVENTION NATIONAL MEDIA CAMPAIGN |
Author | melane_hoffmann |
File Modified | 0000-00-00 |
File Created | 2021-02-02 |