National Archives Public Vaults Survey

WB&A Market Research
Job #10-781
June 2010
Entrance: 01 East
02 West
Date:
/
/

Time started: ________
Time completed: ________
Total time: ________
OMB Control No. ________
Expiration Date:

National Archives Public Vaults Survey
The National Archives would like to hear from you. In order to help improve the National
Archives experience, we would appreciate you taking time to answer a few questions. For
multiple choice questions, please circle the number(s) corresponding to your answer. You may
return your completed survey to the professional interviewer who gave it to you. All of your
responses are for research purposes only and will remain confidential.

Please answer questions 3 and 4 for each venue you visited today:

Q3. How long was your wait in line today to see/do each of the following? (Mark one answer for each
venue visited.)
Very
short

Somewhat
short

Acceptable

Somewhat
long

Too
long

05

04

03

02

01

05

04

03

02

01

05

04

03

02

01

05

04

03

02

01

05

04

03

02

01

a. Enter the National Archives building
b.Rotunda/The Charters of Freedom (Constitution,
Declaration of Independence, Bill of Rights)
c. The William G. McGowan Theater
d.The Discovering the Civil War exhibit in the
O’Brien Gallery
e. The Public Vaults

Thank you!
Q1.

What was your primary purpose for coming to the National Archives today? (Mark all that apply.)
01 Academic research
02 Because the National Archives is a historical building
03 Boeing Learning Center
04 Charters of Freedom (Constitution, Declaration of Independence, Bill of Rights)
05 Discovering the Civil War exhibit
06 Genealogical/Family research
07 General interest in U.S. history
08 Part of visiting the DC area along with other national/historical points of interest
09 Program at the William G. McGowan Theater
10 Public Vaults
95 Other (Please specify:)

Q4. How long did you spend today seeing/doing each of the following? (Mark one answer for each
venue visited.)
Less than 15 to 29
15 minutes minutes

a. Entering the building
b.Rotunda/The Charters of Freedom (Constitution,
Declaration of Independence, Bill of Rights)
c. The Discovering the Civil War exhibit in the O’Brien
Gallery
d.The Public Vaults

Rotunda/The Charters of Freedom (Constitution, Declaration of Independence, Bill of Rights)
A program at the William G. McGowan Theater
The Discovering the Civil War exhibit in the O’Brien Gallery
The Public Vaults
The Boeing Learning Center
Archives’ shop
The Charters Café (The Farmer’s Market)

01

02

03

04

01

02

03

04

01

02

03

04

01

02

03

04

Q5. How would you rate the ease of finding each of the following venues in the National Archives?
(Mark one answer for each.)

a. Rotunda/The Charters of Freedom
(Constitution, Declaration of Independence,
Bill of Rights)
b. The William G. McGowan Theater
c. The O’Brien Gallery
d. The Public Vaults
e. The Boeing Learning Center
f. Archives’ shop
g. The Charters Café (The Farmer’s Market)

ID#

1 hour or
more

Everyone please answer:

Q2. Which of the following did you visit today? (Mark all that apply.)

01
02
03
04
05
06
07

30 to 59
minutes

Extremely
easy

Very
easy

Somewhat Not very Not at all
easy
easy
easy

Don’t
know

05

04

03

02

01

99

05
05
05
05
05
05

04
04
04
04
04
04

03
03
03
03
03
03

02
02
02
02
02
02

01
01
01
01
01
01

99
99
99
99
99
99

Everyone please answer. The next few questions are specifically about your experiences in the
Public Vaults.

Q9. Please rate whether you believe each of the following is true or false in regards to the Public Vaults.
(Mark one answer for each.)
True

Q6. Overall, how satisfied are you with today’s visit to the Public Vaults? (Mark one answer.)

05
04
03
02
01

Extremely satisfied
Very satisfied
Somewhat satisfied
Not very satisfied
Not at all satisfied

Q7. Please rate how satisfied you were with each of the following aspects of the interactive exhibits during
today’s visit to the Public Vaults? (Mark one answer for each.)
a. Lines to wait for interactive (touch screen or
hands-on) exhibits
b. Instructions on how to use interactive exhibits
c. How well interactive exhibits were working
d. How long it takes for the interactive exhibits to play
e. Interactive exhibits showing you what you want to see
f. Not feeling overcrowded with the number of people

Extremely
satisfied

Very
satisfied

Somewhat
satisfied

Not very
satisfied

Not at all
satisfied

Not
applicable

05
05
05
05
05
05

04
04
04
04
04
04

03
03
03
03
03
03

02
02
02
02
02
02

01
01
01
01
01
01

96
96
96
96
96
96

Q8. Please rate how much you agree with each of the following in regards to the Public Vaults.
(Mark one answer for each.)
Completely
agree

a. It helped you gain a better understanding of why
records are important
b. It helped you gain a better understanding of what is
inside the National Archives
c. It helped you gain a better understanding of some
interesting events and people in United States’
history
d. It made you more interested in doing research on
your own family’s history
e. It made you more interested in doing research on
United States’ history
f. It taught you something new or refreshed your
knowledge in some way
g. The records shown in the Public Vaults are from the
National Archives
h. Records matter

Somewhat Neither Agree Somewhat
agree
Nor disagree
disagree

Completely
disagree

05

04

03

02

01

05

04

03

02

01

a. There are personal and other records available to you through the National Archives

01 02

b. You are allowed to visit the National Archives and use documents for your own
personal research

01 02

c. There are National Archives locations throughout the country that you can visit to
conduct your own personal research

01 02

Q10. Could you please rate the Public Vaults on the following scales? (Mark one answer for each.)
Easy to
understand

05

Hard to
understand

04

03

02

Interesting
to be in

05

03

02

Time well
spent

05

Politically
balanced

01

05

Boring

04

03

02

Politically
biased

04

03

02

Good
for adults

01

05

Time
wasted

04

04

03

Good
for children

01

05

01

Not good
for adults

04

02

01

Not good
for children

03

02

01

Q11. How did your experience today at the Public Vaults meet your expectations? (Mark one answer.)

03
02
01

Exceeded my expectations
Met my expectations
Did not meet my expectations

Q12. Please rate how well each word describes the Public Vaults. (Mark one answer for each.)

a. Educational

05

04

03

02

01

05

04

03

02

01

05

04

03

02

01

e. Surprising

05

04

03

02

01

f. Noisy

05
05

04
04

03
03

02
02

01
01

h. Clean

b. Fun
c. Interesting
d. Worthwhile

g. Frustrating
i. Crowded
j. Boring

ID#

False

Describes
extremely well

Describes
well

Describes
Somewhat well

Does not
describe well

Does not
describe at all

05
05
05
05
05
05
05
05
05
05

04
04
04
04
04
04
04
04
04
04

03
03
03
03
03
03
03
03
03
03

02
02
02
02
02
02
02
02
02
02

01
01
01
01
01
01
01
01
01
01

Q13. When visiting the Public Vaults today, which of the following types of exhibits did you read/use?
(Circle all that apply.)

01
02

03
96

Touch screen exhibits
Static/Non-interactive exhibits

Mechanical/Hands-on exhibits
None of these

Q14. How much time did you spend with the interactive exhibits in the Public Vaults today?
(Mark one answer.)

03

A lot

02

A little

01

None

Please answer Q15 for each type of exhibit you read/used today in the Public Vaults:

Q15. Did you feel you had enough time to read/use each of these exhibits? (Mark one answer for each
exhibit you read/used.)
a. Touch screen exhibits
b. Static/Non-interactive exhibits
c. Mechanical/Hands-on exhibits

Yes

No

01
01
01

02
02
02

Q20. Prior to visiting today, were you aware of the National Archives Web site? If so, have you ever visited
this Web site? (Circle one answer.)

01

Aware, and have visited

02

03

Aware, but have not visited

Not aware

Q21. What resources, if any, did you use to plan today’s visit to the National Archives?
(Mark all that apply.)

01
02
03
04
05
06
95
96

Friend/Family recommendation
Tour guide booklet/map
The National Archives Web site
A travel agent
A tour guide (Please specify:)
Another Web site (Please specify:)
Other (Please specify:)
Nothing/Did not plan today’s trip

Q22. Do you have a Smartphone, such as a Blackberry or iPhone, with you today?

01

Yes

02

No

Everyone please answer:

Q16. Was the amount of time you spent in the Public Vaults today more or less than you expected, or were
you here as long as you expected to be today? (Mark one answer.)

01

02

More than I expected

As long as I expected

03

Less than I expected

Q17. After your visit today, what do you believe is the central message of the Public Vaults?
(Please explain.)

Q23. How often do you use each of the following types of social media? (Mark one answer for each.)
Every day/
2-3 times per
Almost every day
week

a. Facebook
b. Twitter
c. YouTube
d. MySpace
e. Flickr
f. LinkedIn
g. Blogger

Q18. How likely are you to visit the National Archives again in the future? (Mark one answer.)

05
04

Extremely likely
Very likely

03
02

Somewhat likely
Not very likely

01

Not at all likely

ID#

Extremely likely
Very likely

03
02

Somewhat likely
Not very likely

i. Other (Please specify:)_____________
j. Other (Please specify:)_____________
k. Other (Please specify:)_____________

Q19. How likely would you be to recommend visiting the National Archives to your friends and family?
(Mark one answer.)

05
04

h. Eventful

01

Not at all likely

l. Other (Please specify:)_____________
m. Other (Please specify:)_____________
n. Other (Please specify:)_____________

05
05
05
05
05
05
05
05
05
05
05
05
05
05

04
04
04
04
04
04
04
04
04
04
04
04
04
04

Once per
week

1-3 times
per month

Less than once
per month

03
03
03
03
03
03
03
03
03
03
03
03
03
03

02
02
02
02
02
02
02
02
02
02
02
02
02
02

01
01
01
01
01
01
01
01
01
01
01
01
01
01

Never

96
96
96
96
96
96
96
96

Everyone please answer. The final few questions are for classification purposes only.

Q30. Including yourself, please indicate the number of people in your party today for each age group:
Number of people in party

Q24. Home zip code: _____ _____ _____ _____ _____
 Check here if living outside the U.S.

a. Under 4 years of age

Q25. Age group:

01

18 – 24

b. Age 4 to 12

02

25 – 34

02

Female

03

35 – 44

Q26. Gender:

01

Male

45 – 54

05

55 – 64

06

65 or older

c. Age 13 to 17
d. Age 18 to 44
e. Age 45 to 64

Q27. Marital status:

01
02
03
04

04

Married
Single, living alone
Single, but living with a partner
Divorced, separated or widowed

f. Age 65 and older
Total number of people in party:
Q31. Highest level of education you have completed: (Circle one answer.)

Q28. Are you Hispanic or Latino?

01

Yes

02

No

Q29. Race (select one or more):

01
02
03
04
05
95

American Indian or Alaskan Native
Asian
Black or African-American
Native Hawaiian or Other Pacific Islander
White
Other (Please specify:)

01
02
03
04

8th grade or less
Some high school
Graduated high school
Vocational/Technical school

05
06
07

Some college
Bachelor’s/4-year degree
Advanced degree (Master’s/Ph.D.)

Paperwork Reduction Act Notice
A Federal agency may not conduct or sponsor, and a person is not required to respond to a collection of information unless it displays a current valid OMB control number. The information requested on this form is being collected and used by the National Archives
and Records Administration to assess satisfaction with the National Archives Experience. Public burden reporting for this collection of information is estimated to be ten minutes per response, including time for reviewing instructions and completing and reviewing the
collection of information. Send comments regarding the burden estimate or any other aspect of the collection of information, including suggestions for reducing this burden, to National Archives and Records Administration (NHP), 8601 Adelphi Road, College Park,
MD 20740-6001.

ID#