HVE Final designated driver boards

NHTSA
Impaired Driving Tagline
3/3/2011

CONCEPT 2
30 SECOND TV SPOT: “DESIGNATED DRIVER”

Video:

Audio English:

GROUP OF MEN in their
mid to late 20’s dressed
in jeans and t-shirts. They
are in a friend’s house, in
the kitchen having a few
drinks and toasting to the
weekend.

SFX: Music and
conversation from a
small crowd in the
background.

Audio Spanish:

MAN 1: [Between sips of
beer from a bottle] Man,
I am glad it’s Friday!

HOMBRE 1: [Entre sorbos
de cerveza de una
botella] Hombre, ¡me
alegro que sea viernes!

MAN 1: Let me get that
for you.

HOMBRE 1: Déjame
destapártela.

CLOSE UP to MAN 1's
face, smiling and flirting
with the WOMAN.

ANNOUNCER: Everyone
is entitled to a good
time…

ANUNCIANTE: Todo el
mundo tiene derecho a
disfrutar de un buen
momento…

PAN OUT of MAN 1’s
face. Expression changes
from enjoyment to
concern or fear. Police
cars with lights on in the
background.

ANNOUNCER: …at the
end of a long week.

ANUNCIANTE: … al final
de una larga semana.

WOMAN enters the room
to get a drink. The
GROUP OF MEN notice
her, smile to each other,
and one of them offers to
open her bottle.
WOMAN smiles back and
nods in agreement. MAN
1 opens her bottle and
pours drink in a cup.

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NHTSA
Impaired Driving Tagline
3/3/2011
Video:

Audio English:

As the camera pulls back
more, it is revealed that
the interior party
atmosphere has been
replaced by an outdoor,
nighttime, city scene by
the roadside. Two police
cars stopped. Two police
officers questioning MAN
outside his car. MAN
looks afraid.

SFX: Street noise. Police
officer’s radio.

MAN is standing behind
his car handcuffed. Red
lights from police cars
reflected on the man’s
face and car.

Audio Spanish:

ANNOUNCER: But a good
time can end badly if you
don’t plan ahead.

ANUNCIANTE: Pero un
buen momento puede
terminar mal si no se
planea con anterioridad.

POLICE OFFICER 1
escorting the handcuffed
man into the back of the
police car while
pedestrians passing dash
out of the scene to hail a
cab.

PEDESTRIAN: Taxi!

PEATÓN: ¡Taxi!

ANNOUNCER: Don’t let
the police be your
designated driver.

ANUNCIANTE: No dejes
que la policía sea tu
conductor elegido.

BLACK SCREEN
TAGLINE AND LOGO

ANNOUNCER: [Tagline]

ANUNCIANTE: [Eslogan]

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