HVE Final the game boards

NHTSA
Impaired Driving Tagline
3/3/2011

CONCEPT 4
30 SECOND TV SPOT: “THE GAME”

Video:

Audio English:

MAN in his mid to late
20’s wearing his favorite
soccer team’s T-shirt and
jeans, leaves a sports bar.
MAN waves at his friends
that are watching a
soccer game on a big
screen TV, drinking and
cheering.
MAN drunk walks in
zigzag towards his car.
MAN starts the car’s
engine and drives away.

SFX: People cheering and
yelling.
CROWD: Champions,
Champions, Champions!

MAN drives and stops at
a red light. View from
outside of the car.

SFX: Car’s radio station.
Street noise.

CLOSE UP to MAN’s
smiling face. While the
car is stopped, MAN
starts to daydream and
does not pay attention to
light going green. FADE
IN of MAN’s face. MAN
appears in a soccer game
playing with his favorite
team.

SFX: Cars honking their
horns.

1

Audio Spanish:

MULTITUD DE
PERSONAS: ¡Campeones,
Campeones, Campeones!

NHTSA
Impaired Driving Tagline
3/3/2011

Video:

Audio English:

MAN sees game’s
REFEREE approaching.

SFX: Stadium crowd
noise.

CLOSE UP to REFEREE. He
takes a RED card out of
his pocket and shows it
to the MAN. (MAN is red
carded like if he had
committed a foul).

SFX: Referee blows his
whistle.

CLOSE UP of the REFEREE
fades and becomes a
POLICE OFFICER 1
knocking on man’s car
window. View from the
driver’s seat where the
MAN is. The POLICE
OFFICER’s knocking hand
is similar to the
REFEREE’s red card’ hand
in previous scene.

SFX: Sound of police
officer knocking on the
window.

Two police cars stopped.
We see two POLICE
OFFICERS. POLICE
OFFICER 2 issuing a field
sobriety test to the MAN.
POLICE OFFICER 1
standing next to them
with a flashlight.

SFX: Sound of police
officer’s radio.

2

Audio Spanish:

NHTSA
Impaired Driving Tagline
3/3/2011

Video:

Audio English:

Audio Spanish:

POLICE OFFICER 1
escorting the handcuffed
man into the back of the
police car.

ANNOUNCER: Drinking
and driving, it’s like
getting a red card. It will
take you out of the
game.

ANUNCIANTE: Tomar y
manejar es como recibir
una tarjeta roja. Te
dejará afuera del juego.

BLACK SCREEN
TAGLINE AND LOGO

ANNOUNCER: [Tagline]

ANUNCIANTE: [Eslogan]

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