| FORESEE RESULTS MASTER ELEMENT LIST - ELEMENTS | |
| FORESEE RESULTS MASTER ELEMENT LIST - ELEMENTS | |
| Ads (1=Poor, 10=Excellent, Don't Know) | |
| Please rate the proportion of ads on this site. | |
| Please rate the presentation of ads on this site. | |
| Please rate the relevance of ads on this site to your interests. | |
| Content (1=Poor, 10=Excellent, Don't Know) | |
| Please rate the accuracy of information on this site. | |
| Please rate the quality of information on this site. | |
| Please rate the freshness of content on this site. | |
| Functionality (1=Poor, 10=Excellent, Don't Know) | |
| Please rate the usefulness of the features provided on this site. | |
| Please rate the convenience of the features on this site. | |
| Please rate the variety of features on this site. | |
| Look and Feel (1=Poor, 10=Excellent, Don't Know) | |
| Please rate the visual appeal of this site. | |
| Please rate the balance of graphics and text on this site. | |
| Please rate the readability of the pages on this site. | |
| Merchandise (1=Poor, 10=Excellent, Don't Know) | |
| Please rate the extent to which the products on this website appeal to you. | |
| Please rate the variety of products offered on this website. | |
| Please rate the availability of the specific product(s) you were looking for on this site. | |
| Navigation (1=Poor, 10=Excellent, Don't Know) | |
| Please rate how well the site is organized. | |
| Please rate the options available for navigating this site. | |
| Please rate how well the site layout helps you find what you are looking for. | |
| Please rate the number of clicks to get where you want on this site. | |
| Online Transparency (1=Poor, 10=Excellent, Don't Know) | |
| Please rate how thoroughly this website discloses information about what this company is doing. | |
| Please rate how quickly company information is made available on this website. | |
| Please rate how well information about this company's actions can be accessed by the public on this website. | |
| Ordering Process (1=Poor, 10=Excellent, Don't Know) | |
| Please rate the ordering process on this site. | |
| Please rate the variety of shipping options on this site. | |
| Please rate the variety of payment options on this site. | |
| Please rate the completeness of order summary information provided to you during the checkout process. | |
| Please rate your impression of the security of the ordering process on this site. | |
| Price (1=Poor, 10=Excellent, Don't Know) | |
| Please rate the fairness of product prices on this site. | |
| Please rate how reasonable you feel the shipping costs are on this site. | |
| Please rate the competitiveness of product prices on this site. | |
| Privacy (1=Poor, 10=Excellent, Don't Know) | |
| Please rate the ability to limit sharing of your personal information on this site. | |
| Please rate the amount of personal information you are asked to submit on this site. | |
| Please rate the site's commitment to protecting your personal information. | |
| Product Browsing (1=Poor, 10=Excellent, Don't Know) | |
| Please rate the ability to sort products by criteria that are important to you on this site. | |
| Please rate the ability to narrow choices to find the product(s) you are looking for on this site. | |
| Please rate how well the features on the site help you find the product(s) you are looking for. | |
| Product Descriptions (1=Poor, 10=Excellent, Don't Know) | |
| Please rate the thoroughness of product descriptions on this site. | |
| Please rate how understandable the product descriptions are on this site. | |
| Please rate how well the product descriptions provide answers to your questions. | |
| Product Images (1=Poor, 10=Excellent, Don't Know) | |
| Please rate how realistic the product images are on this site. | |
| Please rate the ability to see the desired views of products. | |
| Please rate how well the product images show the product details. | |
| Search (1=Poor, 10=Excellent, Don't Know) | |
| Please rate the relevance of search results on this site. | |
| Please rate the organization of search results on this site. | |
| Please rate how well the search results help you decide what to select. | |
| Please rate how well the search feature helps you to narrow the results to find what you want. | |
| Site Performance (1=Poor, 10=Excellent, Don't Know) | |
| Please rate how quickly pages load on this site. | |
| Please rate the consistency of speed from page to page on this site. | |
| Please rate the ability to load pages without getting error messages on this site. | |
| Tasks/ Transactions (1=Poor, 10=Excellent, Don't Know) | |
| Please rate the process for completing task(s) on this site. | |
| Please rate your impression of the level of security in completing tasks on this site. | |
| Please rate the verification of task completion on this site. | |
| Tasks/ Transactions (1=Poor, 10=Excellent, Don't Know) | |
| Please rate the process for completing task(s) on this site. | |
| Please rate the clarity of instructions for completing task(s) on this site. | |
| Please rate the verification of task completion on this site. | |
| FORESEE RESULTS MASTER ELEMENT LIST - THE ACSI (AMERICAN CUSTOMER SATISFACTION INDEX) |
| Satisfaction |
| What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied) |
| How well does this site meet your expectations? (1=Falls Short, 10=Exceeds) |
| How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close) |
| FUTURE BEHAVIORS |
| WIDELY-APPLICABLE FUTURE BEHAVIORS |
| Likelihood to Return (1=Very Unlikely, 10=Very Likely) |
| How likely are you to return to this site? |
| Recommend (1=Very Unlikely, 10=Very Likely) |
| How likely are you to recommend this site to someone else? |
| Recommend Company (1=Very Unlikely, 10=Very Likely) |
| How likely are you to recommend this company to someone else? |
| Recommend Product (1=Very Unlikely, 10=Very Likely) |
| How likely would you be to recommend this company's products/services to someone else? |
| Primary Resource (1=Very Unlikely, 10=Very Likely) |
| How likely are you to use this site as your primary resource for obtaining information from this organization? |
| Primary Resource (1=Very Unlikely, 10=Very Likely) |
| How likely are you to use this site as your primary resource for...? |
| Retailer/Organization Satisfaction (1=Very Dissatisfied, 10=Very Satisfied) |
| Considering all your experiences to date with this company/organization, how satisfied are you with the company/organization overall? |
| PURCHASE-RELATED FUTURE BEHAVIORS |
| Purchase (1=Very Unlikely, 10=Very Likely) |
| How likely are you to purchase from this company in the future? |
| Purchase Next Time (1=Very Unlikely, 10=Very Likely) |
| How likely are you to purchase from this company the next time you purchase similar merchandise? |
| Purchase Online (1=Very Unlikely, 10=Very Likely) |
| How likely are you to make an online purchase from this site in the future? |
| Purchase Online (1=Very Unlikely, 10=Very Likely) |
| How likely are you to make an online purchase from this site in the next three months? |
| Purchase Offline (1=Very Unlikely, 10=Very Likely) |
| How likely are you to make an offline purchase from this company in the future? |
| Purchase Offline (1=Very Unlikely, 10=Very Likely) |
| How likely are you to make an offline purchase of (product) in the next three months? |
| Purchase Offline (1=Very Unlikely, 10=Very Likely) |
| How likely are you to purchase from this company in the future using a channel other than its website (e.g., phone, catalog or store)? |
| Purchase from Catalog (1=Very Unlikely, 10=Very Likely) |
| How likely are you to purchase from this company's catalog in the future? |
| Purchase from Store (1=Very Unlikely, 10=Very Likely) |
| How likely are you to purchase from one of this company's retail stores in the future? |
| BRAND-RELATED FUTURE BEHAVIOR OPTIONS There are two approved variations on "Brand Commitment" as a multi-question index that produces a single 0-100 score. If you want separate 0-100 scores for each question, name them separately instead, as shown below. |
| Brand Commitment |
| How likely are you to prefer this company/brand as a result of visiting this website? (Scale: 1=Very Unlikely, 10=Very Likely) |
| Please rate your confidence in buying a XYZ product from companywebsite.com as a result of visiting this website. (Scale: 1=Not At All Confident, 10=Very Confident) |
| Please rate your confidence in buying a XYZ product from a store as a result of visiting this website. (Scale: 1=Not At All Confident, 10=Very Confident) |
| How likely are you to seek out more information about this company and its products as a result of visiting this website? (Scale: 1=Very Unlikely, 10=Very Likely) |
| Brand Commitment |
| How likely are you to prefer this company/brand as a result of visiting this website? (Scale: 1=Very Unlikely, 10=Very Likely) |
| Please rate your confidence in buying from this company as a result of visiting this website. (Scale: 1=Not At All Confident, 10=Very Confident) |
| How likely are you to seek out more information about this company and its products as a result of visiting this website? (Scale: 1=Very Unlikely, 10=Very Likely) |
| ALTERNATIVE - BRAND QUESTIONS SCORED SEPARATELY |
| Brand Preference (1=Very Unlikely, 10=Very Likely) |
| How likely are you to prefer this company/brand as a result of visiting this website? |
| Purchase from Store (1=Not At All Confident, 10=Very Confident) |
| Please rate your confidence in buying a XYZ product from a store as a result of visiting this website. |
| Brand Confidence (1=Not At All Confident, 10=Very Confident) |
| Please rate your confidence in buying from this company as a result of visiting this website. |
| Brand Confidence (1=Not At All Confident, 10=Very Confident) |
| Please rate your confidence in buying a XYZ product from companywebsite.com as a result of visiting this website. |
| Seek More Information (1=Very Unlikely, 10=Very Likely) |
| How likely are you to seek out more information about this company and its products as a result of visiting this website? |
| SOCIAL MEDIA-RELATED FUTURE BEHAVIORS |
| Future Participation (1=Very Unlikely, 10=Very Likely) |
| How likely are you to express your thoughts or ideas to this company in the next 90 days? |
| Future Online Participation (1=Very Unlikely, 10=Very Likely) |
| How likely are you to participate in a discussion with this company online using chat, wikis, discussion boards, or blogs in the next 90 days? |
| Future Online Participation (1=Very Unlikely, 10=Very Likely) |
| How likely are you to share your opinions with this company by using web-based social media tools such as Facebook, Twitter, etc.? |
| SOCIAL SHARING INDEX |
| Social Sharing Index (1=Very Unlikely, 10=Very Likely) |
| How likely would you be to communicate your shopping experience with a product or service on this website to other people? |
| How likely would you be to make a product recommendation in the customer review section of this website? |
| How likely are you to share your shopping experiences on this website with a friendship group on a social network website? (MySpace, Facebook, YouTube, etc.) |
| How likely are you to contribute to a product-related conversation on a forum or blog about your shopping experience on this website? |
| How likely are you to share content (like a video or article) from this website by linking it to a social network website (Facebook, LinkedIn, MySpace, etc.)? |
| ALTERNATIVE - SOCIAL SHARING QUESTIONS SCORED SEPARATELY |
| Communicate Experience (1=Very Unlikely, 10=Very Likely) |
| How likely would you be to communicate your shopping experience with a product or service on this website to other people? |
| Recommend Product (1=Very Unlikely, 10=Very Likely) |
| How likely would you be to make a product recommendation in the customer review section of this website? |
| Communicate Experience on Social Network (1=Very Unlikely, 10=Very Likely) |
| How likely are you to share your shopping experiences on this website with a friendship group on a social network website? (MySpace, Facebook, YouTube, etc.) |
| Communicate Experience on Blog (1=Very Unlikely, 10=Very Likely) |
| How likely are you to contribute to a product-related conversation on a forum or blog about your shopping experience on this website? |
| Share Content (1=Very Unlikely, 10=Very Likely) |
| How likely are you to share content (like a video or article) from this website by linking it to a social network website (Facebook, LinkedIn, MySpace, etc.)? |
| OTHER FUTURE BEHAVIORS |
| Likelihood to Call (1=Very Unlikely, 10=Very Likely) |
| How likely are you to call the company regarding the information you looked for online today? |
| Likelihood to Contact Call Center (1=Very Unlikely, 10=Very Likely) |
| How likely are you to call the company for customer service today? |
| Likelihood to Pick Up Purchases Offline (1=Very Unlikely, 10=Very Likely) |
| How likely are you to make an online purchase and pick up at a store? |
| Likelihood to Increase Business (1=Very Unlikely, 10=Very Likely) |
| How likely are you to increase the amount of business you conduct online with this company? |
| Likelihood to Visit a Sponsored Link (1=Very Unlikely, 10=Very Likely) |
| How likely are you to visit a sponsored link? |
| Maintain Relationship (1=Very Unlikely, 10=Very Likely) |
| How likely are you to maintain a relationship with this company in the future? |
| Trust (1=Not at all Trustworthy, 10=Very Trustworthy) |
| Please rate your level of trust in this company. |
| Trust (1=Strongly Disagree, 10=Strongly Agree) |
| I can count on this company to act in my best interests. |
| I consider this company to be trustworthy. |
| This company can be trusted to do what is right. |
| File Type | application/vnd.ms-excel |
| File Title | Master Element List |
| Author | Professional Services |
| Last Modified By | sgrow |
| File Modified | 2009-11-17 |
| File Created | 2001-08-03 |