Generic Survey Submission Template

Request for Approval under the "Generic Clearance for the Collection of
Routine Customer Feedback" (OMB Control Number: 1513-0132)

TITLE OF INFORMATION COLLECTION: TIB Customer Satisfaction Survey
PURPOSE:
The survey results will provide high-to mid-level indicators on how we are doing in meeting our
strategic objectives and in accomplishing our mission as well as provide some specific
information for where we need to make adjustments in order to achieve our Balanced Scorecard
strategic goals. The survey results will provide feedback to management that will have no other
way to know if our customers believe we have been successful in those areas.
DESCRIPTION OF RESPONDENTS: Respondents are current permit or notice holders and
are in industries currently regulated by the Alcohol & Tobacco Tax & Trade Bureau.
TYPE OF COLLECTION: (Check one)
[ ] Customer Comment Card/Complaint Form
[ ] Usability Testing (e.g.. Website or Software
[] Focus Group

[X] Customer Satisfaction Survey
[ ] Small Discussion Group
[] Other:

CERTIFICATION:
I certify the following to be true:
1. The collection is voluntary.
2. The collection is low-burden for respondents and low-cost for the Federal Government.
3. The collection is non-controversial and does not raise issues of concern to other federal
agencies.
4. The results are not intended to be disseminated to the public.
5. Information gathered will not be used for the purpose of substantially informing influential
policy decisions.
6. The collection is targeted to the solicitation of opinions from respondents who have
experience with the program or may have experience with the program in the future.
Name: James Neely
To assist review, please provide answers to the following question:
Personally Identifiable Information:
1. Is personally identifiable information (PII) collected? [ ] Yes [X] No
2. If Yes, is the infonnation that will be collected included in records that are subject to the
Privacy Act of 1974? [ ] Yes [X] No
3. If Applicable, has a System or Records Notice been published? [X] Yes [ ] No
Gifts or Payments:
Is an incentive (e.g., money or reimbursement of expenses, token of appreciation) provided to
participants? [ ] Yes [X] No

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BURDEN HOURS
Private Sector

Participation
No. of
Time
Respondents
5,640
.25 hours

Burden
1,410
hours

Totals

5,640

1,410
hours

Category of Respondent

.25 hours

FEDERAL COST: The estimated annual cost to the Federal government is $2.500
If you are conducting a focus group, survey, or plan to employ statistical methods, please
provide answers to the following questions:
The selection of your targeted respondents
1. Do you have a customer list or something similar that defines the universe of potential
respondents and do you have a sampling plan for selecting from this universe?
[X] Yes
[ ] No
If the answer is yes, please provide a description of both below (or attach the sampling plan)? If
the answer is no, please provide a description of how you plan to identify your potential group of
respondents and how you will select them?
Using permit data that has been collected by the National Revenue Center and stored in the IRIS
database, a complete list of permittees and notice holders will be generated (approximately
66,000). This list will be divided into three groups; alcohol beverage producers (winery,
brewery, distillery, etc.), alcohol beverage dealers (wholesaler/importers), everyone else
(tobacco, industry alcohol, FET, etc.). These three populations will then be randomly sampled to
determine what a statistically valid sample would be. A 20% response rate is built in, which
gives us a total number of industry members that will be invited to take the survey (around
5,700). Three different versions of a postcard, based on the categories described above, will be
created and mailed to each of the 5,700 inviting them to take place in the survey. The postcard
will have a link that will direct them to a website with another external link. Each group will
have a similar, although slightly different survey, taking into account that certain groups may
have no input into certain areas (for example there are no tobacco references in the category 1
survey because there are no tobacco permits in that category). We plan to use SurveyMonkey,
an external website, to run the survey. The survey will be open for a two month time period
(June and July). Halfway through the time period, a second follow up postcard will be sent
reminding industry members to take the survey.

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Administration of the Instrument
1. How will you collect the information? (Check all that apply)
[X] Web-based or other forms of Social Media
[ ] Telephone
[ ] In-person
[X] Mail
[ ] Other, Explain
2. Will interviewers or facilitators be used? [ ] Yes [X] No
Please make sure that all instruments, instructions, and scripts are submitted with the
request.

Instructions for completing Request for Approval under the "Generic
Clearance for the Collection of Routine Customer Feedback"

TITLE OF INFORMATION COLLECTION: Provide the name of the collection that is the
subject of the request, (e.g. Comment card for soliciting feedback on xxxx)
PURPOSE: Provide a brief description of the purpose of this collection and how it will be used.
If this is part of a larger study or effort, please include this in your explanation.
DESCRIPTION OF RESPONDENTS: Provide a brief description of the targeted group or
groups for this collection of information. These groups must have experience with the program.
TYPE OF COLLECTION: Check one box. If you are requesting approval of other
instruments under the generic, you must complete a form for each instrument.
CERTIFICATION: Please read the certification carefully. If you incorrectly certify, the
collection will be returned as improperly submitted or it will be disapproved.
Personally Identifiable Information: Provide answers to the questions.
Gifts or Payments: If you answer yes to the question, please describe the incentive and provide
a justification for the amount.
BURDEN HOURS:
Category of Respondents: Identify who you expect the respondents to be in terms of the
following categories: (1) Individuals or Households;(2) Private Sector; (3) State, local, or tribal
governments; or (4) Federal Government. Only one type of respondent can be selected.
No. of Respondents: Provide an estimate of the Number of respondents.
Participation Time: Provide an estimate of the amount of time required for a respondent to
participate (e.g. fill out a survey or participate in a focus group)
Burden: Provide the Annual burden hours: Multiply the Number of responses and the
participation time and divide by 60.
FEDERAL COST: Provide an estimate of the annual cost to the Federal government.

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If you are conducting a focus group, survey, or plan to employ statistical methods, please
provide answers to the following questions:
The selection of your targeted respondents. Please provide a description of how you plan to
identify your potential group of respondents and how you will select them. If the answer is yes,
to the first question, you may provide the sampling plan in an attachment.
Administration of the Instrument: Identify how the information will be collected. More than
one box may be checked. Indicate whether there will be interviewers (e.g. for surveys) or
facilitators (e.g., for focus groups) used.
Please make sure that all instruments, instructions, and scripts are submitted with the
request.

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