463 DoD 463 Dod Enterprise

Model Instance Name:					red & strike-through: DELETE	USMC	Marine Corps	1E
DOD Enterprise Measure					underlined & italicized: RE-ORDER	Navy	Navy	2E
MID: cNE5JdlIYUM1FgohZg04Fw==					pink: ADDITION	TPC	The Pentagon Channel	3E
Date: 6/15/2011					blue + -->: REWORDING	AF	Air Force	4E
					violet (bold): SKIP-LOGIC
DOD Enterprise Measure CUSTOM QUESTION LIST
QID (Group ID)	Website USMC, Navy, TPC, AF	Skip Logic Label	Question Text	Website USMC, Navy, TPC, AF	Answer Choices (limited to 50 characters)	Skip to	Type (select from list)	Single or Multi	Required Y/N	Special Instructions	CQ Label
AED14507	ALL		How frequently do you visit this site?		First time		Dropdown (Select-one)	Single	Y		Frequency
					Daily
					Weekly
					Monthly
					Every 2 months or less often
AED14508	ALL		What best describes your role when visiting this site?		Serving Military Member		Radio button, one-up vertical	Single	Y	Skip Logic Group	Role
					Retired Military/Military Veteran
					Military Family Member
					DOD Civilian
					DOD Contractor
					General Public
					Student
					Educator
					Researcher
					News/Media
					International Audience
AED14509	ALL		What is your primary reason for visiting this site today?	TPC	Browse all videos	1	Radio button, one-up vertical	Single	Y	Skip Logic Group	Primary Reason
				TPC	Browse audio or video podcasts	2
				TPC	Check the program guide to see what’s on	3
				Navy	Contact Us	4
				TPC	Download broadcast-quality programming	5
				TPC	Download show resources (e.g. recipes)	6
				AF	Find a specific photo	7
				AF	Find Air Force magazines/journals	8
				AF	Find Air Force publication of interest	9
				AF	Find biographies	10
				USMC	Find community events or outreach programs	11
				TPC	Find Links to The Pentagon Channel social media	12
				USMC	Find Marine Corps Orders, publications	13
				Navy	Find other Navy websites	14
				AF	Get answers to questions	15
				TPC	Get e-mail updates on The Pentagon Channel videos	16
				ALL	Get RSS news feeds	17
				TPC	Get the latest news or updates on hot topics	18
				USMC	Join the Corps	19
				ALL	Just browsing	20
				Navy	Learn about Navy	21
				USMC	Learn about training and education information	22
				TPC	Learn more about The Pentagon Channel	23
				Navy	Listen to All Hands Radio	24
				AF	Look at arts/images	25
				AF	Look up aircraft information	26
				Navy	Read All Hands Magazine	27
				AF	Read heritage highlights/news	28
				USMC	Read MARADMINS or ALMARS	29
				USMC	Read Marines magazine	30
				Navy	Read Navy messages	31
				USMC, AF	Read the latest press releases	32
				Navy	Read the latest top stories	33
				USMC, AF, Navy	Read the news articles	34
				AF, Navy	Research for specific information	35
				Navy	Search FAQs	36
				USMC, AF, Navy	Search for jobs/careers	37
				TPC	Search for specific video(s)	38
				Navy, AF	Sign up for email news feeds	39
				TPC	Subscribe to RSS feed	40
				ALL	To perform research	41
				Navy	View graphics gallery	42
				USMC, AF, Navy	View photos	43
				USMC, AF	View top story clips or videos	44
				Navy	View video gallery	45
				TPC	Watch a specific show(s)	46
				Navy	Watch All Hands Television	47
				Navy	Watch All Hands Update	48
				TPC	Watch live feeds	49
				AF	Watch TV broadcasts	50
				ALL	Other, please specify:	A
AED14510	ALL	A	Other primary reason				Text area, no char limit		N		OE Primary Reason
AED14511	ALL		Did you find what you were looking for?		Yes		Radio button, one-up vertical	Single	Y	Skip Logic Group	Did You Find
					Partially
					No, please specify:	A
AED14512	ALL	A	What were you looking for?				Open-ended		N		Unable to Find
AED14513	ALL		What method are you using to find the information on this site?	USMC, Navy, AF	Site's search feature	A	Checkbox One Up Vertical	Multi	Y	Skip Logic Group	Search Method
				USMC, Navy, AF	Advanced search	A
				TPC	Video search	A
				USMC	Bottom navigation bar	B
				USMC, Navy, AF	Just navigating thru the web pages	B
				USMC	Left navigation bar	B
				TPC	Links in footer (e.g. Contact Us, About, etc.)	B
				TPC	Links in main menu (e.g. Shows, Podcasts, etc.)	B
				USMC, Navy, AF	Links in the page	B
				TPC	Links on individual pages	B
				AF	Right navigation bar	B
				USMC, Navy, AF	Top navigation bar	B
				TPC	Used On Air/Guide/Podcast widget on home page	B
				TPC	Using channels in the video player	B
				ALL	Came from link in e-mail
				ALL	Came from link on blog
				ALL	Came from link on Facebook
				ALL	Came from link on Twitter
				ALL	Came from link on YouTube
				ALL	Other, please specify:	C
AED14514	ALL	C	Other search method				Text area, no char limit		N		OE Search Method
AED14515	ALL	A	Did you have difficulty using the search features on this site?		Yes	D	Radio button, one-up vertical	Single	Y	Skip Logic Group	Search problem
					No
AED14516	ALL	D	What type of difficulty did you encounter while using the site’s search feature?		Returned too many results		Checkbox, one-up vertical	Multi	Y	Skip Logic Group	Search difficulty
					Returned not enough results
					Returned no results
					Returned results that were too similar/redundant
					Results were not relevant to my search terms or needs
					I was not sure what words to use in my search
					Search required too many refinements to get to what I wanted
					Search speed was too slow
					Other, please specify:	E
AED14517	ALL	E	Other search difficulty				Text area, no char limit		N		OE search difficulty
AED14518	ALL	B	Did you have difficulty using the navigation on this site?		Yes	F			Y		Nav problem
					No
AED14519	ALL	F	What type of difficulty, if any, did you encounter with the navigation on this site?		Could not find the appropriate navigational links on most of your web pages		Checkbox, one-up vertical	Multi	Y	Skip Logic Group	Nav difficulty
					Too many links or navigational choices
					Links did not take me where I expected
					Had difficulty finding detailed information on your web pages
					Had difficulty finding related information on your web pages
					Navigation did not support what I was trying to accomplish
					Would often feel lost, and did not know where I was on your site
					Had various technical difficulties (links didn't work, received error messages, etc.)
					Could not get started or did not know where to begin
					Could not navigate back to previous information
					Other, please specify:	G
AED14520	ALL	G	Other navigational difficulty				Text area, no char limit		N		OE navigation difficulty
AED14521	ALL		Do you find the content on this website appealing to you?		Yes		Radio Button One Up Vertical	Single	N	Skip Logic Group	Appealing
					No	A
AED14522	ALL	A	What could we do to make our content more appealing to you?				Open-ended		N		OE Appealing
AED14523	ALL		How would you most like to interact with this site?		Bookmark or tag pages		Checkbox, one-up vertical	Multi	Y	Skip Logic Group	Interact with DOD
					In social networks
					In virtual worlds
					By adding comments, ratings, or reviews
					Reading blogs
					Contributing to wikis
					Receiving newsletters/email updates
					Subscribing to RSS feeds
					Listening to Podcasts or audio
					Watching Vodcasts or video
					Adding a widget or gadget to my personalized page
					Following a microblog
					Interacting in person
					None of the above
AED14524	ALL		How likely are you to share your opinions with this agency by using web-based social media tools such as Facebook, Twitter, etc.?		1=Not very likely		Radio button, scale, has don't know	Single	Y		Web-based social media tools
					2
					3
					4
					5
					6
					7
					8
					9
					10=Very likely
					Don't know
AED14525	ALL		What other features or information would you like to see on this site?				Text area, no char limit		N		OE Features
AED14526	ALL		If you could make one improvement to this site, what would it be?				Text area, no char limit		N		OE Improvement
AED14527	ALL		Where are you located?		Alabama		Dropdown (Select-one)	Single	N		Location
					Alaska
					Arizona
					Arkansas
					California
					Colorado
					Connecticut
					Delaware
					Florida
					Georgia
					Hawaii
					Idaho
					Illinois
					Indiana
					Iowa
					Kansas
					Kentucky
					Louisiana
					Maine
					Maryland
					Massachusetts
					Michigan
					Minnesota
					Mississippi
					Missouri
					Montana
					Nebraska
					Nevada
					New Hampshire
					New Jersey
					New Mexico
					New York
					North Carolina
					North Dakota
					Ohio
					Oklahoma
					Oregon
					Pennsylvania
					Rhode Island
					South Carolina
					South Dakota
					Tennessee
					Texas
					Utah
					Vermont
					Virginia
					Washington
					Washington D.C.
					West Virginia
					Wisconsin
					Wyoming
					Stateside military base
					Overseas military base
					Deployed location
					Outside of U.S.
AED14528	ALL		Please select the category that includes your age.		17 and under		Dropdown (Select-one)	Single	N		Age
					18 - 24
					25 - 34
					35 - 44
					45 - 54
					55 - 64
					65 and over
					I prefer not to respond
AED14529	ALL		Which features of this site do you like or value the most?		Social Media bookmarking		Checkbox One Up Vertical	Multi	N		Site Features
					RSS feeds
					Facebook
					Twitter
					YouTube
					Flickr
					Blogs
					Widgets
					Podcasts
					Spotlights
					Video browser
					None of the above
AED14530	ALL		Please rate the extent to which the <Strong>videos/podcasts</strong> on this site <strong>appeal to you</strong>.		1=Poor		Radio button, scale, has don't know	Single	N		Video/podcast appeal
					2
					3
					4
					5
					6
					7
					8
					9
					Excellent=10
					Don't know
AED14531	ALL		Please rate the variety of videos/podcasts offered on this site.		1=Poor		Radio button, scale, has don't know	Single	N		Variety of videos/ podcasts
					2
					3
					4
					5
					6
					7
					8
					9
					10=Excellent
					Don't know
AED14532	ALL		Please rate the availability of specific video topics you were looking for on this site.		1=Poor		Radio button, scale, has don't know	Single	N		Availability of videos/ podcasts
					2
					3
					4
					5
					6
					7
					8
					9
					10=Excellent
					Don't know
AED14533	ALL		Have you ever viewed this website on your cell phone or mobile device?		Yes	A, B, D, F	Radio button, one-up vertical	Single	N	Skip Logic Group	Mobile Viewing
					No	A
AED14534	ALL	A	How likely are you to access a mobile version of this website from your cell phone or mobile device if it was available?		1=Not very likely		Radio button, scale, has don't know	Single	N		Mobile Access
					2
					3
					4
					5
					6
					7
					8
					9
					10=Very likely
					Don't know
AED14535	ALL	B	Which mobile devices have you used to access this site?		Blackberry		Checkbox, one-up vertical	Multi	Y	Skip Logic Group	Preferred device
					iPhone
					GPhone/Android
					Windows Mobile (Palm, HP, Motorola)
					iPad
					Android Tablet
					Other, please specify:	C
AED14536	ALL	C	Other mobile devices				Text field, <100 char		N		OE preferred device
AED14537	ALL	D	What content/information do you want to access via your cell phone/mobile device from this website?		News		Checkbox, one-up vertical	Multi	N	Skip Logic Group	Content/info via mobile
					Photos
					Videos
					Press releases
					Messages
					Publications
					Orders & Directives
					Career information
					Training and Education
					Other, please specify:	E
AED14538	ALL	E	Other content/info would access via cell phone/mobile device				Text area, no char limit		N		OE content/ info via mobile
AED14539	ALL	F	What format do you prefer to view mobile content in?		Mobile site (example – m.defense.gov)		Radio button, one-up vertical	Single	N	Skip Logic Group	Preferred Format
					Full Site
					Downloadable application (example – iPhone application, GPhone application, Blackberry application)