534 FDIC Application Questionnaire 7-01-2012

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Overview

Proposed Model FDIC App V3
Current Custom Qst

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Sheet 1: Proposed Model FDIC App V3

Model Instance Name:
FDIC Applications V3
MID:
Partitioned (Y/N)?		Y
NOTE: All non-partitioned surveys will NOT be imputed and the elements will be rotated as a default unless otherwise specified and approved by Research.
Date:
FDIC Applications V3
Model questions utilize the ACSI methodology to determine scores and impacts
		ELEMENTS (drivers of satisfaction)			CUSTOMER SATISFACTION			FUTURE BEHAVIORS
	MQ Label			MQ Label			MQ Label
		FDIC Information (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Return (1=Very Unlikely, 10=Very Likely)
	FDIC Information - Thoroughness	Please rate the thoroughness of information on this site.		Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)		Return	How likely are you to return to this information system?
	FDIC Information - Understandable	Please rate how understandable the information is on this site.		Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)			Recommend (1=Very Unlikely, 10=Very Likely)
	FDIC Information - Answers	Please rate how well site information provides answers to your questions.		Satisfaction - Ideal	How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close)		Recommend	How likely are you to recommend this information system to someone else?
		Functionality (1=Poor, 10=Excellent, Don't Know)						Primary Resource (1=Very Unlikely, 10=Very Likely)
	Functionality - Usefulness	Please rate the usefulness of the website tools provided on this site.					Primary Resource	How likely are you to use this information system as your primary resource for gathering information about the FDIC or the banking industry?
	Functionality - Convenient	Please rate the convenient placement of the website tools on this site.						Trust (1=Strongly Disagree, 10=Strongly Agree)
	Functionality - Variety	Please rate the variety of website tools on this site.					Trust - Best Interests	I can count on this agency to act in my best interests.
		Look and Feel (1=Poor, 10=Excellent, Don't Know)					Trust - Trustworthy	I consider this agency to be trustworthy.
	Look and Feel - Appeal	Please rate the visual appeal of this site.					Trust - Do Right	This agency can be trusted to do what is right.
	Look and Feel - Balance	Please rate the balance of graphics and text on this site.
	Look and Feel - Readability	Please rate the readability of the pages on this site.
		Navigation (1=Poor, 10=Excellent, Don't Know)
	Navigation - Organized	Please rate how well the site is organized.
	Navigation - Options	Please rate the options available for navigating this site.
	Navigation - Layout	Please rate how well the site layout helps you find what you are looking for.
	Navigation - Clicks	Please rate the number of clicks to get where you want on this site.
		Online Transparency (1=Poor, 10=Excellent, Don't Know)
	Online Transparency - Disclose	Please rate how thoroughly this site discloses information about what this agency is doing.
	Online Transparency - Quick	Please rate your perception of how quickly agency information is made available on this site.
	Online Transparency - Access	Please rate how well information about this agency's actions can be accessed by the public on this site.
		Site Performance (1=Poor, 10=Excellent, Don't Know)
	Site Performance - Loading	Please rate how quickly pages load on this site.
	Site Performance - Consistency	Please rate the consistency of speed from page to page on this site.
	Site Performance - Errors	Please rate the ability to load pages without getting error messages on this site.

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Sheet 2: Current Custom Qst

Model Instance Name:			red & strike-through: DELETE
FDIC Applications V3			underlined & italicized: RE-ORDER
MID:			pink: ADDITION
Date:	5/6/2010		blue + -->: REWORDING
			violet (bold): SKIP-LOGIC
FDIC Applications V3 CUSTOM QUESTION LIST
QID	Skip Logic Label	Question Text	Answer Choices (limited to 50 characters)	Skip to	Type (select from list)	Single or Multi	Required Y/N	Special Instructions	CQ Label
ACQwil0012243		Which of the following web applications did you use today? (Select all that apply)	Bank Find		Checkbox, one-up vertical	Multi	y		App Use
			Institution Directory
			Summary of Deposits
			Statistics on Depository Institutions
			Statistics on Banking
			Historical Statistics on Banking
			Other
CWS04373		How frequently do you visit this site?	First time		Radio button, one-up vertical	Single	y		Visit Frequency
			Daily
			Weekly
			Several times a month
			About once a month
			Quarterly
			A few times a year or less
CWS04375		Which of these best describes you?	Analyst/Researcher		Radio button, one-up vertical	Single	y	Skip Logic	Best Describes
			Asset Buyer/Investor
			Banker
			Bank Regulator/Government Employee
			Bank Customer/Consumer/Depositor
			Lawyer
			Student
			Other	A
CWS04376		If answered "Other" above, what other role best describes you? (Please specify)			Text area, no char limit		n	Skip Logic	OE_Describes
CWS04377		What is your primary reason for visiting the site today?	Get current FDIC news & information		Drop down, select one	Single	y	Skip Logic	Primary Reason
			Learn about FDIC
			Review banking laws & regulations
			Get information on deposit insurance
			Learn about FDIC Programs
			Find reports & statistics
			Find financial product information
			Read announcements & alerts
			Find information about financial institutions	C
			Review upcoming conferences & events
			Learn about careers with FDIC
			Learn how FDIC examines banks
			Review enforcement orders or decisions
			Find guidelines, forms or instructions
			Learn about FDIC asset sales
			Use searchable databases
			Use consumer assistance
			Review consumer & community affairs
			Review industry analysis
			Find information about failed banks
			Other	B
CWS04378	C	What specific information about financial institutions were you looking for?			Text field, <100 char		N	Skip logic	OE_Financial Info
CWS04379	B	If answered "Other" above, what is your other primary reason for visiting? (Please specify)			Text area, no char limit		n	Skip Logic	OE_Other Primary Reason
CWS04380		How do you primarily look for information on this site?	Used the SEARCH function		Checkbox, one-up vertical	Single	y		Primary Look Info
			Navigation Menu
			Links within the page
			Use Quick Links by User
			Use the Contact Us link
			Use the HELP link
			Use the Site Map
			Send an email through the "Contact Us" email function
			Call the 1-800 number
CWS04381		Did you find the information that you were looking for today?	Yes		Radio button, one-up vertical	Single	Y	OPS	Find Info
			No	B
			Partially	B
CWS04382	B	Please tell us what specifically were you looking for?			Text area, no char limit			OPS	OE_Find Info
EDO03712		Please select the top factor that brought you to the site today.	Message/recommendation from a friend on a social network		Radio button, one-up vertical	Single	Y
			Video I saw on YouTube						Randomize
			Internet blogs or discussion forums
			Advertising on social networks (Facebook, Pinterest, Twitter)
			Message directly from the company on a social network
			Mobile phone text messages or alerts
			Instant Message from a friend or colleague
			Familiarity with site/company/brand
			Promotional email(s) from the company
			Search engeine results
			Word of mouth recommendation from someone I know
			TV, radio, newspaper, or magazine advertising
			Internet advertising
			Don't know						Anchor
			Other						Anchor
EDO03715		If you heard about this website from a social network, please specify the site (i.e. Facebook, Twitter)				Text area, no char limit		N
CWS04384		Was the system response time for the application appropriate?	Yes		Radio button, one-up vertical	Single	Y		System Response Time
			No
			Partially
CWS04385		Did you experience any browser or firewall issues while using these systems?	Yes	C	Radio button, one-up vertical	Single	Y	Skip Logic	Browser Issues
			No
			Partially
CWS04386	C	If 'Yes', please specify browser and firewall software.			Text area, no char limit		n	Skip Logic	OE_Browser Issue
CWS04387		What did you like most about the interactive data and information systems?			Text area, no char limit		n		Like Most
CWS04388		What did you like least about the interactive data and information systems?			Text area, no char limit		n		Like Least
CWS04389		Do you have any other comments or suggestions to improve our systems? (Please specify)			Text area, no char limit		n		Other Comments