535 FDIC Questionnaire 7-01-2012

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Overview

Proposed Model FDIC Main V3
Custom Qsts Current

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Sheet 1: Proposed Model FDIC Main V3

Model Instance Name:
FDIC Main V3
MID:	TBD
Partitioned (Y/N)?		Y
NOTE: All non-partitioned surveys will NOT be imputed and the elements will be rotated as a default unless otherwise specified and approved by Research.
Date:		3/26/2012
FDIC Main V3
Model questions utilize the ACSI methodology to determine scores and impacts
		ELEMENTS (drivers of satisfaction)			CUSTOMER SATISFACTION			FUTURE BEHAVIORS
	MQ Label			MQ Label			MQ Label
		FDIC Information (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Return (1=Very Unlikely, 10=Very Likely)
	FDIC Information - Thoroughness	Please rate the thoroughness of information on this site.		Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)		Return	How likely are you to return to this site?
	FDIC Information - Understandable	Please rate how understandable the information is on this site.		Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)			Recommend (1=Very Unlikely, 10=Very Likely)
	FDIC Information - Answers	Please rate how well site information provides answers to your questions.		Satisfaction - Ideal	How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close)		Recommend	How likely are you to recommend this site to someone else?
		Navigation (1=Poor, 10=Excellent, Don't Know)						Primary Resource (1=Very Unlikely, 10=Very Likely)
	Navigation - Organized	Please rate how well the site is organized.					Primary Resource	How likely are you to use this site as your primary resource for gathering information about the FDIC or the banking industry?
	Navigation - Options	Please rate the options available for navigating this site.						Trust (1=Strongly Disagree, 10=Strongly Agree)
	Navigation - Layout	Please rate how well the site layout helps you find what you are looking for.					Trust - Best Interests	I can count on this agency to act in my best interests.
	Navigation - Clicks	Please rate the number of clicks to get where you want on this site.					Trust - Trustworthy	I consider this agency to be trustworthy.
							Trust - Do Right	This agency can be trusted to do what is right.
		Look and Feel (1=Poor, 10=Excellent, Don't Know)
	Look and Feel - Appeal	Please rate the visual appeal of this site.
	Look and Feel - Balance	Please rate the balance of graphics and text on this site.
	Look and Feel - Readability	Please rate the readability of the pages on this site.
		Site Performance (1=Poor, 10=Excellent, Don't Know)
	Site Performance - Loading	Please rate how quickly pages load on this site.
	Site Performance - Consistency	Please rate the consistency of speed from page to page on this site.
	Site Performance - Errors	Please rate the ability to load pages without getting error messages on this site.
		Online Transparency (1=Poor, 10=Excellent, Don't Know)
	Online Transparency - Disclose	Please rate how thoroughly this site discloses information about what this agency is doing.
	Online Transparency - Quick	Please rate your perception of how quickly agency information is made available on this site.
	Online Transparency - Access	Please rate how well information about this agency's actions can be accessed by the public on this site.

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Sheet 2: Custom Qsts Current

Model Instance Name:			red & strike-through: DELETE
FDIC Main V2			underlined & italicized: RE-ORDER
MID: MsgI0IhI11sQAFFRl1s5Fg==			pink: ADDITION
Date: 5/7/10			blue + -->: REWORDING
			violet (bold): SKIP-LOGIC
FDIC Main V2 CUSTOM QUESTION LIST
QID	Skip Logic Label	Question Text	Answer Choices (limited to 50 characters)	Skip to	Type (select from list)	Single or Multi	Required Y/N	Special Instructions	CQ Labels
EDO02686		How frequently do you visit this site?	First time		Drop down, select one	Single	y	Skip logic	Visit Frequency
			Daily
			Weekly
			Several times a month
			About once a month
			Quarterly
			A few times a year or less
EDO02688		Which of these best describes you?	Analyst/Researcher		Drop down, select one	Single	y	Skip logic	Role
			Asset Buyer/Investor
			Banker
			Bank Regulator/Government Employee
			Bank Customer/Consumer/Depositor
			Lawyer
			Student
			Other	A
EDO02689	A	If answered "Other" above, what other role best describes you? (Please specify)			Text area, no char limit		n	Skip logic	OE_Role
EDO02690		What is your primary reason for visiting the site today?	Get current FDIC news, announcements & alerts		Drop down, select one	Single	y	Skip logic	Primary Reason
			Learn about FDIC
			Review banking laws & regulations
			Get information on deposit insurance
			Research and analysis
			Find financial product information
			Find information about financial institutions	B
			Review upcoming conferences & events
			Learn about careers with FDIC
			Learn how FDIC examines banks
			Review enforcement decisions and orders
			Find guidelines, forms or instructions
			Learn about real estate and asset sales
			Use consumer assistance
			Review consumer & community affairs
			Find information about failed banks
			Other	A
EDO02691	B	What specific information about financial institutions were you looking for?			Text field, <100 char		N	Skip logic	OE_Specific Info
EDO02692	A	What is your other primary reason for visiting? (Please specify)			Text area, no char limit		n	Skip logic	OE_Primary Reason
EDO02693		How did you look for information on/navigate the site today? (Please select all that apply.)	Used the SEARCH function		Checkbox, one-up vertical	Multi	Y		Look for Information
			Top Navigation Bar
			Links within the page
			Use Quick Links by User
			Use the 'Need Help Finding Information' feature
			Use the Contact Us link
			Use the HELP link
			Use the Site Map
			Send an email through the "Contact Us" email function
			Call the 1-800 number
			Other
EDO02694		Did you find the information that you were looking for today?	Yes		Radio button, one-up vertical	Single	Y	OPS	Ability to Find
			No	B
			Partially	B
EDO02695	B	Please tell us what specifically were you looking for?			Text area, no char limit			OPS	OE_Unable to Find
ACQCol0006403		How would you describe your navigation experience on this site today? (Please select all that apply.)	I had no difficulty navigating/browsing on this site		Checkbox, one-up vertical	Multi	Y	Skip logic	Navigation Experience
			Links often did not take me where I expected
			Had difficulty finding relevant information
			Links/labels are difficult to understand	B
			Too many links/navigational options to choose from
			Had technical difficulties (error messages, broken links, etc.)
			Could not navigate back to previous information
			I had a navigation difficulty not listed above:	A
ACQCol0006404	A	Other navigation difficulty:						Skip logic	OE_Navigation Difficulty
ACQCol0006405	B	What specific links/labels were difficult to understand?						Skip logic	OE_LinkLabel Difficulty
ACQCol0006406		What specific ways can we improve your experience navigating/browsing on this site?			Text area, no char limit	Single	N		OE_Navigation Improvements
ACQCol0006390		Did you use the search feature during your visit today?	Yes	A, B, C	Radio button, one-up vertical	Single	Y	Skip logic	Search Usage
			No
			Don't recall
ACQCol0006391	A	Did the search feature help you to locate what you were looking for today?	Yes		Radio button, one-up vertical	Single	Y	Skip logic	Search Help
			Partially
			No
ACQCol0006392	B	If you could make one improvement to the search feature, which of the following would you make:	Narrow results by a specific date		Radio button, one-up vertical	Single	Y	Skip logic	Search Improvement
			Sort results by the most popular to least popular
			Narrow by searching within the first set of results I receive
			Search by document type, pdf, .wav., etc.
			Other improvement suggestion:	D
ACQCol0006393	D	Other search improvement suggestion:			Text area, no char limit	Single	Y	Skip logic	OE_Search Improvement
ACQCol0006394	C	How can we make the search feature more useful to you?			Text area, no char limit	Single	Y	Skip logic	OE_Search Useful
EDO03719		If you heard about this website from a social network, please specify the site (i.e. Facebook, Twitter)			Text area, no char limit		N		OE_Social Media
EDO02700		Do you use an RSS news reader?	Yes		Radio button, one-up vertical	Single	Y		RSS Reader
			No
			Not sure
EDO02701		What social media site do you use most often?	You Tube		Drop down, select one	Single	Y		Social Media Site
			Twitter
			Facebook
			LinkedIn
			Other
			I don't use any
ACQCol0006395		Do you use a mobile device to access the Internet?	Yes	A, B	Radio button, one-up vertical	Single	Y	Skip Logic	Mobile Internet
			No
ACQCol0006396	A	What type of mobile device do you use?	Android		Drop down, select one	Single	Y	Skip Logic	Mobile Device
			iPhone
			iPad
			Windows Mobile
			Blackberry
			Other, please specify	D
ACQCol0006397	D	Other mobile device			Text area, no char limit	Single	N	Skip Logic	OE_Mobile Device
ACQCol0006418	B	Would you use a mobile device to access this website?	Yes		Radio button, one-up vertical	Single	Y	Skip Logic	Mobile Access
			No
EDO02706		If you could improve one thing on the website, what would it be?			Text area, no char limit	single	n		OE_One Improvement