551 Doj Atf 7-24-12

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Overview

Welcome and Thank You Text
Current Model Qsts
Current CQs

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Sheet 1: Welcome and Thank You Text

Model Instance Name:
ATF
MID:	0Rc540oUYoBptJNB5U9sBQ==
Date:	Fill In Date
Welcome and Thank You Text
	Directions:
	This welcome text is shown at the top of the questionnaire window and the thank you text at the bottom. This is a good place to mention the site/company/agency name so the visitor knows whom they are taking the survey for. Feel free to modify the standard Welcome text shown in the box below.
					Examples
					Welcome Text Example
	Welcome Text
	Thank you for visiting our site. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.
					Thank You Text Example
	Thank You Text
	Thank you for taking our survey - and for helping us serve you better. Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our website.

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Sheet 2: Current Model Qsts

Model Instance Name:
ATF
MID:		0Rc540oUYoBptJNB5U9sBQ==
Partitioned (Y/N)?		y
NOTE: All non-partitioned surveys will NOT be imputed and the elements will be rotated as a default unless otherwise specified and approved by Research.
Date:		7/20/2012
ATF
Model questions utilize the ACSI methodology to determine scores and impacts
		ELEMENTS (drivers of satisfaction)			CUSTOMER SATISFACTION			FUTURE BEHAVIORS
	MQ Label			MQ Label			MQ Label
		Content (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Return (1=Very Unlikely, 10=Very Likely)
	Content - Accuracy	Please rate your perception of the accuracy of information on this site.		Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)		Return	How likely are you to return to this site in the next 30 days?
	Content - Quality	Please rate the quality of information on this site.		Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)			Recommend (1=Very Unlikely, 10=Very Likely)
	Content - Freshness	Please rate the freshness of content on this site.		Satisfaction - Ideal	How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close)		Recommend	How likely are you to recommend this site to someone else?
		Look and Feel (1=Poor, 10=Excellent, Don't Know)						Primary Resource (1=Very Unlikely, 10=Very Likely)
	Look and Feel - Appeal	Please rate the visual appeal of this site.					Primary Resource	How likely are you to use this site as your primary resource for obtaining information from this organization?
	Look and Feel - Balance	Please rate the balance of graphics and text on this site.
	Look and Feel - Readability	Please rate the readability of the pages on this site.
		Functionality (1=Poor, 10=Excellent, Don't Know)
	Functionality - Usefulness	Please rate the usefulness of the website tools provided on this site.
	Functionality - Convenient	Please rate the convenient placement of the website tools on this site.
	Functionality - Variety	Please rate the variety of website tools on this site.
		Navigation (1=Poor, 10=Excellent, Don't Know)
	Navigation - Organized	Please rate how well the site is organized.
	Navigation - Options	Please rate the options available for navigating this site.
	Navigation - Layout	Please rate how well the site layout helps you find what you are looking for.
	Navigation - Clicks	Please rate the number of clicks to get where you want on this site.
		Online Transparency (1=Poor, 10=Excellent, Don't Know)
	Online Transparency - Disclose	Please rate how thoroughly this site discloses information about what this agency is doing.
	Online Transparency - Quick	Please rate how quickly agency information is made available on this site.
	Online Transparency - Access	Please rate how well information about this agency's actions can be accessed by the public on this site.
		Site Performance (1=Poor, 10=Excellent, Don't Know)
	Site Performance - Loading	Please rate how quickly pages load on this site.
	Site Performance - Consistency	Please rate the consistency of speed from page to page on this site.
	Site Performance - Errors	Please rate the ability to load pages without getting error messages on this site.

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Sheet 3: Current CQs

#REF!			red & strike-through: DELETE
ATF			underlined & italicized: RE-ORDER
MID: 0Rc540oUYoBptJNB5U9sBQ==			pink: ADDITION
Date:	7/20/2012		blue + -->: REWORDING
ATF CUSTOM QUESTION LIST
QID	Skip Logic Label	Question Text	Answer Choices (limited to 50 characters)	Skip to	Type (select from list)	Single or Multi	Required Y/N	Special Instructions	CQ Label
		How frequently do you visit the atf.gov website?	First time		Radio button, one-up vertical	Single	Y		Visit Frequency
			Daily
			Once a week
			Once a month
			Every 6 months or less
		What is your primary reason for visiting the site today?	To obtain a Federal Firearms License (FFL)		Radio button, one-up vertical	Single	Y	Skip Logic Group*	Primary Reason
			To obtain a Federal Explosives License (FEL)
			To obtain a document or form
			To read a newsletter or publication
			To read press releases
			To obtain statistical data
			To obtain regulatory information
			To look for job/career information
			Other, please specify:	A
	A	Other primary reason for visiting the site today			Text area, no char limit		N	Skip Logic Group	OE_Primary Reason
		What is your role in visiting the site today?	General Public		Radio button, one-up vertical	Single	Y	OPS Group*	Role
			LEO (Law Enforcement Official)
			Student
			Congressional Aid / Member of Congress
			Firearms Licensee (FFL)
			Media/Press
			Explosives Licensee (FEL)
			Other, please specify:	B
	B	Other role in visiting the site today			Text field, <100 char		N	OPS Group*	OE_Role
		Did you find the information you were looking for?	Yes		Radio button, one-up vertical	Single	Y	Skip Logic Group	Did you find
			No	C
	C	What information were you unable to find?			Text area, no char limit		N	Skip Logic Group	OE_Did you find
		How did you look for information on the site today? (Please select all that apply.)	Search feature	A,Z	Checkbox, one-up vertical	Multi	Y	Skip Logic Group	How look for information
			Advanced Search feature	A,Z
			Top navigation bar	B,Y
			Right navigation bar	B,Y
			Links in the center of the page	B,Y
			Other, please specify:	C
	C	Please specify what other way you looked for information:			Text area, no char limit		N	Skip Logic Group	OE_How look for
	A	Please tell us about your experience with the site's search feature today. (Please select all that apply.)	Search results were helpful		Checkbox, one-up vertical	Multi	Y	Skip Logic Group	Search experience
			Results were not relevant/not what I wanted
			Too many results/I needed to refine my search
			Not enough results
			Returned NO results
			Received error message(s)
			Search speed was too slow
			I experienced a different search issue (please explain):	D
	D	Please explain what other search issue you experienced:			Text Area – no character limit		N	Skip Logic Group	OE_Search experience
	Z	How can we make the search feature more useful to you?			Text Area – no character limit		N	Skip Logic Group	OE_Search experience
	B	How would you describe your navigation experience on this site today? (Please select all that apply.)	I had no difficulty navigating this site		Checkbox, one-up vertical	Multi	Y	Skip Logic Group	Navigation experience
			Links often did not take me where I expected
			Had difficulty finding relevant information
			Links/labels are difficult to understand
			Too many links/navigational options to choose from
			Had technical difficulties (error messages, broken links, etc.)
			Could not navigate back to previous information
			I had a navigation difficulty not listed above:	F
	F	Please explain what other navigation difficulty issue you experienced:			Text Area – no character limit		N	Skip Logic Group	OE_Navigation experience
	Y	What specific ways can we improve your experience navigating on this site?			Text Area – no character limit		N	Skip Logic Group	OE_Navigation improve
		Which of the following sources drove you to visit the site today? Please rank the top 3 (Rank 1 is most important). Rank 1 (Required)	Message or recommendation from a friend on a social network		Drop down, select one	Single	Y	Rank Group	SV - Rank 1
			Video I saw on YouTube
			Internet blogs or discussion forums					Adjust Template/Style Sheet
			Advertising on social networks (Facebook, MySpace, Twitter)					Randomize
			Message directly from the agency on a social network
			Mobile phone text messages or alerts
			Instant Message from a friend or colleague
			Familiarity with site
			Email list / newsletter from the site
			Search engine results
			Word of mouth recommendation from someone I know
			TV, radio, newspaper, or magazine
			Referred by another website or link
			Referred by a law enforcement official
			Don't know					Anchor Answer Choice
			Other					Anchor Answer Choice
		Rank 2 (Optional)	Message or recommendation from a friend on a social network		Drop down, select one	Single	N	Rank Group	SV - Rank 2
			Video I saw on YouTube
			Internet blogs or discussion forums					Adjust Template/Style Sheet
			Advertising on social networks (Facebook, MySpace, Twitter)					Randomize
			Message directly from the agency on a social network
			Mobile phone text messages or alerts
			Instant Message from a friend or colleague
			Familiarity with site
			Email list / newsletter from the site
			Search engine results
			Word of mouth recommendation from someone I know
			TV, radio, newspaper, or magazine
			Referred by another website or link
			Referred by a law enforcement official
			Don't know					Anchor Answer Choice
			Other					Anchor Answer Choice
		Rank 3 (Optional)	Message or recommendation from a friend on a social network		Drop down, select one	Single	N	Rank Group	SV - Rank 3
			Video I saw on YouTube
			Internet blogs or discussion forums					Adjust Template/Style Sheet
			Advertising on social networks (Facebook, MySpace, Twitter)					Randomize
			Message directly from the agency on a social network
			Mobile phone text messages or alerts
			Instant Message from a friend or colleague
			Familiarity with site
			Email list / newsletter from the site
			Search engine results
			Word of mouth recommendation from someone I know
			TV, radio, newspaper, or magazine
			Referred by another website or link
			Referred by a law enforcement official
			Don't know					Anchor Answer Choice
			Other					Anchor Answer Choice
		What sections of the site did you visit today? (Please select all that apply.)	About ATF		Checkbox, one-up vertical	Multi	Y	OPS Group*	Sections visited
			Careers
			Enforcement
			Industry
			Field Divisions
			Pressroom
			Forms
			Publications
			Laws, Regulations & Rulings
			Contact ATF
			Other, please specify:	A
	A	Other section of the site visited today			Text area, no char limit		N	OPS Group*	OE_Sections visited
		If you could make one improvement to ATF.gov, what would it be?			Text area, no char limit		N		OE_Improvement
		Do you have any additional thoughts about ATF.gov that you would like to share?			Text area, no char limit		N		OE_General Comments