571 Export.gov questionnaire Oct2

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Overview

Foreign Language Translation
Welcome and Thank You Text
Current Model Qsts
Current CQs

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Sheet 1: Foreign Language Translation

Client Name:
Measure Name:	Export.gov
Version of Code:	Please fill in
Custom Qualifier Page	Please Select
Custom Invitation Text?	Please Select
Custom Tracker Text?	Please Select
Custom Welcome/ Thank You Text?	Please Select
Language(s)	If other language not listed, please specify.	Website URL	MID(s) (DOT FILL THIS IN)	Measure Name(s) (DOT WIll FILL THIS IN)	Notes:
Please Select a Language
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Please Select a Language
Please Select a Language
Please Select a Language
Please Select a Language

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Sheet 2: Welcome and Thank You Text

Model Instance Name:
Export.gov
MID:	New Measure
Date:	Fill In Date
Welcome and Thank You Text
	Directions:
	This welcome text is shown at the top of the questionnaire window and the thank you text at the bottom. This is a good place to mention the site/company/agency name so the visitor knows whom they are taking the survey for. Feel free to modify the standard Welcome and Thank you text shown in the boxes below. Please read comments before using any of the text.
					Examples
					Welcome Text Example
	Welcome Text
	bharati.hulbanni: if STORES MEASURE: do NOT use any welcome text. Thank you for visiting our site. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.
					Thank You Text Example
	DEFAULT Thank You Text
	bharati.hulbanni: TY text can be used for all measure types (call center, web, stores, mobile etc.) “Thank you for taking our survey - and for helping us serve you better. We appreciate your input!”
	ALTERNATE WEB Thank You Text
	bharati.hulbanni: Use this TY text ONLY for WEB Thank you for taking our survey - and for helping us serve you better. Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our website.

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Sheet 3: Current Model Qsts

Model Instance Name:
Export.gov
MID:		New Measure
Partitioned (Y/N)?		Y
NOTE: All non-partitioned surveys will NOT be imputed and the elements will be rotated as a default unless otherwise specified and approved by Research.
Date:		10/2/2012
Export.gov
Model questions utilize the ACSI methodology to determine scores and impacts
		ELEMENTS (drivers of satisfaction)			CUSTOMER SATISFACTION			FUTURE BEHAVIORS
	MQ Label			MQ Label			MQ Label
		Look and Feel (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Return (1=Very Unlikely, 10=Very Likely)
1	Look and Feel - Appeal	Please rate the visual appeal of this site.	17	Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)	20	Return	How likely are you to return to this site in the next 30 days?
2	Look and Feel - Balance	Please rate the balance of graphics and text on this site.	18	Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)			Recommend (1=Very Unlikely, 10=Very Likely)
3	Look and Feel - Readability	Please rate the readability of the pages on this site.	19	Satisfaction - Ideal	How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close)	21	Recommend	How likely are you to recommend this site to someone else?
		Content (1=Poor, 10=Excellent, Don't Know)				22		Primary Resource (1=Very Unlikely, 10=Very Likely)
4	Content - Accuracy	Please rate your perception of the accuracy of information on this site.					Primary Resource	How likely are you to use this site as your primary resource for planning international sales strategies?
5	Content - Quality	Please rate the quality of information on this site.						OR
6	Content - Freshness	Please rate the freshness of content on this site.						Primary Online Resource (1=Very Unlikely, 10=Very Likely)
		Navigation (1=Poor, 10=Excellent, Don't Know)				22b	Primary Online Resource	How likely are you to use this site as your primary online resource for planning international sales strategies?
7	Navigation - Organized	Please rate how well the site is organized.						Request Information (1=Very Unlikely, 10=Very Likely)
8	Navigation - Options	Please rate the options available for navigating this site.				23	Request Information	How likely are you to utilize the services (i.e. market research, webinars, training, etc.) offered by Export.gov in the next 6 months?
9	Navigation - Layout	Please rate how well the site layout helps you find what you are looking for.
10	Navigation - Clicks	Please rate the number of clicks to get where you want on this site.
		Functionality (1=Poor, 10=Excellent, Don't Know)
11	Functionality - Usefulness	Please rate the usefulness of the features provided on this site.
12	Functionality - Convenient	Please rate the convenient placement of the features on this site.
13	Functionality - Variety	Please rate the variety of features on this site.
		Site Performance (1=Poor, 10=Excellent, Don't Know)
14	Site Performance - Loading	Please rate how quickly pages load on this site.
15	Site Performance - Consistency	Please rate the consistency of speed from page to page on this site.
16	Site Performance - Errors	Please rate the ability to load pages without getting error messages on this site.

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Sheet 4: Current CQs

#REF!			red & strike-through: DELETE
Export.gov			underlined & italicized: RE-ORDER
MID: New Measure			pink: ADDITION
Date:	10/2/2012		blue + -->: REWORDING
Export.gov CUSTOM QUESTION LIST
QID	Skip Logic Label	Question Text	Answer Choices (limited to 50 characters)	Skip to	Type (select from list)	Single or Multi	Required Y/N	Special Instructions	CQ Label
		How frequently do you visit the Export.gov website?	First time		Radio button, one-up vertical	Single	Y		Visit Frequency
			Daily
			Once a week
			Once a month
			Every 6 months or less
		What is your role in visiting Export.gov today?	Small Business Exporter		Radio button, one-up vertical	Single	Y	Skip Logic Group*	Role
			Other Exporter (non-small business)
			Contractor
			Student / Educator
			Government Official
			News Media or Researcher
			Other, please specify:	A
	A	Please specify your other primary role in visiting Export.gov today:			Text area, no char limit		N	Skip Logic Group*	Other_Role
		What is your primary reason for visiting the site today?	Export Assistance (i.e market intelligence, trade counseling, buisness matchmaking, etc.)		Radio button, one-up vertical	Single	Y	Skip Logic Group*	Primary Reason
			Trade Data & Analysis
			Webinars
			Industry Pages (i.e. market research, trade events, trade leads, etc.)
			Manange your Account
			General Information about Export.gov
			Other, please specify:	B
	B	Other primary reason for visiting Export.gov today:			Text area, no char limit		N	Skip Logic Group*	OE_Primary Reason
		Did you find the information you were looking for?	Yes		Radio button, one-up vertical	Single	Y	Skip Logic Group*	Find Info
			Partially
			No	C
			Not looking for anything specific / Just browsing
	C	Please specify why you were unable to find the information you were seeking on Export.gov:			Text area, no char limit		N	Skip Logic Group*	OE_Why Can't find
		What type(s) of information were you looking for ? (Please select all that apply.)	About Us and Our Services		Checkbox, one-up vertical	Multi	Y	Skip Logic Group*	Type of Info
			Export basics
			Safe Harbor
			Free Trade Agreements
			International Finance
			International Logistics
			Regulations and Licensing
			Trade Problems and Foreign Trade Barriers
			Other, please specify:	D
	D	Please specify what other type(s) of information seeking:			Text area, no char limit		N	Skip Logic Group*	OE_Type of Info
		What sections of the site did you visit today? (Please select all that apply.)	Opportunities		Checkbox, one-up vertical	Multi	Y	OPS Group*	Sections Visited
			Solutions
			Locations
			FAQ
			Blog
			Contact
			Begin Exporting
			Expand Your Exports
			National Export Initiative (NEI)
			Don't know
		How did you look for information on the site today? (Please select all that apply.)	Search feature	Z	Checkbox, one-up vertical	Multi	Y	Skip Logic Group*	How look for information
			Advanced search feature / tool	Z
			Tabs	Y
			Links in the center of the page	Y
			Site map	Y
			Other, please specify:	E
	E	Please specify what other way you looked for information:			Text area, no char limit		N	Skip Logic Group*	OE_How look for
	Z	How can we make the search feature more useful to you?			Text Area – no character limit		N	Skip Logic Group*	OE_Search improve
	Y	What specific ways can we improve your experience navigating on this site?			Text Area – no character limit		N	Skip Logic Group*	OE_Navigation improve
		Which of the following sources drove you to visit the site today? Please rank the top 3 (Rank 1 is most important). Rank 1 (Required)	Message or recommendation from a friend on a social network		Drop down, select one	Single	Y	Rank Group	SV - Rank 1
			Video I saw on YouTube
			Internet blogs or discussion forums					Adjust Template/Style Sheet
			Advertising on social networks (Facebook, Twitter)					Randomize
			Message directly from Export.gov on a social network
			Online Pinboard (Pinterest)
			Mobile phone text messages or alerts
			Instant Message from a friend or colleague
			Familiarity with site/company/brand
			Promotional email(s) from Export.gov
			Search engine results
			Word of mouth recommendation from someone I know
			TV, radio, newspaper, or magazine advertising
			Internet advertising
			Don't know					Anchor Answer Choice
			Other					Anchor Answer Choice
		Rank 2 (Optional)	Message or recommendation from a friend on a social network		Drop down, select one	Single	N	Rank Group	SV - Rank 2
			Video I saw on YouTube
			Internet blogs or discussion forums					Adjust Template/Style Sheet
			Advertising on social networks (Facebook, Twitter)					Randomize
			Message directly from Export.gov on a social network
			Online Pinboard (Pinterest)
			Mobile phone text messages or alerts
			Instant Message from a friend or colleague
			Familiarity with site/company/brand
			Promotional email(s) from Export.gov
			Search engine results
			Word of mouth recommendation from someone I know
			TV, radio, newspaper, or magazine advertising
			Internet advertising
			Don't know					Anchor Answer Choice
			Other					Anchor Answer Choice
		Rank 3 (Optional)	Message or recommendation from a friend on a social network		Drop down, select one	Single	N	Rank Group	SV - Rank 3
			Video I saw on YouTube
			Internet blogs or discussion forums					Adjust Template/Style Sheet
			Advertising on social networks (Facebook, Twitter)					Randomize
			Message directly from Export.gov on a social network
			Online Pinboard (Pinterest)
			Mobile phone text messages or alerts
			Instant Message from a friend or colleague
			Familiarity with site/company/brand
			Promotional email(s) from Export.gov
			Search engine results
			Word of mouth recommendation from someone I know
			TV, radio, newspaper, or magazine advertising
			Internet advertising
			Don't know					Anchor Answer Choice
			Other					Anchor Answer Choice
		Which, if any of these Export.gov media outlets have you visited? (Please select all that apply.)	YouTube		Checkbox, one-up vertical	Multiple	N	OPS Group*	Social Media ExportGov
			Twitter (@ExportGov)
			LinkedIn (ExportGov)
			None
		Are you registered on Export.gov?	Yes		Radio button, one-up vertical	Single	N	OPS Group*	Registered
			No
		Have you signed up for any of Export.gov's e-mail updates?	Yes	W	Radio button, one-up vertical	Single	N	Skip Logic Group*	Email Updates
			No
		How could Export.gov make the email updates more useful to you?			Text area, no char limit		N	Skip Logic Group*	Email Improvement
		How likely are you to discourage others from interacting with Export.gov?	1 = Very Unlikely		Radio button, scale, no don't know	Single	N	OPS Group*	WordofMouthIndex
			2
			3
			4
			5
			6
			7
			8
			9
			10 = Very Likely
		If you could make one improvement to Export.gov, what would it be?			Text area, no char limit		N		OE_Improvement