| Model Instance Name: |
|
||||||||||
| NHTSA SaferCar | |||||||||||
| MID: | Existing Measure - Please fill in; New Measure - DOT will fill in | ||||||||||
| Date: | 6/19/2012 | ||||||||||
| Welcome and Thank You Text | |||||||||||
| Directions: | |||||||||||
| This welcome text is shown at the top of the questionnaire window and the thank you text at the bottom. This is a good place to mention the site/company/agency name so the visitor knows whom they are taking the survey for. Feel free to modify the standard Welcome text shown in the box below. | |||||||||||
| Examples | |||||||||||
| Welcome Text Example | |||||||||||
|
|||||||||||
| Welcome Text | |||||||||||
| Thank you for visiting our site. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible. |
|||||||||||
| Thank You Text Example | |||||||||||
| Thank You Text |
|
||||||||||
| Thank you for taking our survey - and for helping us serve you better. Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our website. |
|||||||||||
| Model Instance Name: | ||||||||
| NHTSA SaferCar |
|
|||||||
| MID: | Existing Measure - Please fill in; New Measure - DOT will fill in | |||||||
| Partitioned (Y/N)? | Yes | |||||||
| Date: | 6/19/2012 | |||||||
| NHTSA SaferCar | ||||||||
| Model questions utilize the ACSI methodology to determine scores and impacts | ||||||||
| ELEMENTS (drivers of satisfaction) | CUSTOMER SATISFACTION | FUTURE BEHAVIORS | ||||||
| MQ Label | MQ Label | MQ Label | ||||||
| Content (1=Poor, 10=Excellent, Don't Know) | Satisfaction | Return (1=Very Unlikely, 10=Very Likely) | ||||||
| 1 | Content - Accuracy | Please rate the accuracy of information on this site. | 20 | Satisfaction - Overall | What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied) |
23 | Return | How likely are you to return to this site? |
| 2 | Content - Quality | Please rate the quality of information on this site. | 21 | Satisfaction - Expectations | How well does this site meet your expectations? (1=Falls Short, 10=Exceeds) |
Recommend (1=Very Unlikely, 10=Very Likely) | ||
| 3 | Content - Freshness | Please rate the freshness of content on this site. | 22 | Satisfaction - Ideal | How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close) |
24 | Recommend | How likely are you to recommend this site to someone else? |
| Functionality (1=Poor, 10=Excellent, Don't Know) | Primary Resource (1=Very Unlikely, 10=Very Likely) | |||||||
| 4 | Functionality - Usefulness | Please rate the usefulness of the website tools (search feature, safety recall search, station locator, etc.) provided on this site. | 25 | Primary Resource | How likely are you to use this site as your primary resource for obtaining information from this agency? | |||
| 5 | Functionality - Convenient | Please rate the convenience of the website tools (search feature, safety recall search, station locator, etc.) on this site. | Trust (1=Strongly Disagree, 10=Strongly Agree) | |||||
| 6 | Functionality - Variety | Please rate the variety of website tools (search feature, safety recall search, station locator, etc.) on this site. | 26 | Trust - Best Interests | I can count on this agency to act in my best interests. | |||
| Look and Feel (1=Poor, 10=Excellent, Don't Know) | 27 | Trust - Trustworthy | I consider this agency to be trustworthy. | |||||
| 7 | Look and Feel - Appeal | Please rate the visual appeal of this site. | 28 | Trust - Do Right | This agency can be trusted to do what is right. | |||
| 8 | Look and Feel - Balance | Please rate the balance of graphics and text on this site. | Future Participation (1=Very Unlikely, 10=Very Likely) | |||||
| 9 | Look and Feel - Readability | Please rate the readability of the pages on this site. | 29 | Future Participation | How likely are you to express your thoughts or ideas to this agency in the next 90 days? | |||
| Navigation (1=Poor, 10=Excellent, Don't Know) | ||||||||
| 10 | Navigation - Organized | Please rate how well the site is organized. | ||||||
| 11 | Navigation - Options | Please rate the options available for navigating this site. | ||||||
| 12 | Navigation - Layout | Please rate how well the site layout helps you find what you are looking for. | ||||||
| 13 | Navigation - Clicks | Please rate the number of clicks to get where you want on this site. | ||||||
| Site Performance (1=Poor, 10=Excellent, Don't Know) | ||||||||
| 14 | Site Performance - Loading | Please rate how quickly pages load on this site. |
|
|||||
| 15 | Site Performance - Consistency | Please rate the consistency of speed from page to page on this site. | ||||||
| 16 | Site Performance - Errors | Please rate the ability to load pages without getting error messages on this site. | ||||||
| Online Transparency (1=Poor, 10=Excellent, Don't Know) | ||||||||
| 17 | Online Transparency - Disclose | Please rate how thoroughly this website discloses information about what this agency is doing. | ||||||
| 18 | Online Transparency - Quick | Please rate how quickly agency information is made available on this website. | ||||||
| 19 | Online Transparency - Access | Please rate how well information about this agency's actions can be accessed by the public on this website. | ||||||
| Model Instance Name: | ||||||||||
| NHTSA SaferCar | underlined & italicized: RE-ORDER | |||||||||
| MID: Existing Measure - Please fill in; New Measure - DOT will fill in | pink: ADDITION | |||||||||
| Date: | 6/19/2012 | blue + -->: REWORDING | ||||||||
| NHTSA SaferCar CUSTOM QUESTION LIST | ||||||||||
| QID | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Single or Multi | Required Y/N |
Special Instructions | CQ Label | |
| MMW2748 | How frequently do you visit this site? | Daily | Radio button, one-up vertical | Single | Y | Visit Frequency | ||||
| Two to three times per week | ||||||||||
| About once a month | ||||||||||
| Every few months | ||||||||||
| Every 6 months or less | ||||||||||
| This is my first time visiting this site | ||||||||||
| MMW2749 | What best describes your role during your site visit today? | Federal, State, or Local government employee | Radio button, one-up vertical | Single | Y | OPS Group* | Role | |||
| Parent | ||||||||||
| Grandparent | ||||||||||
| Child care provider/Caregiver | ||||||||||
| Teacher | ||||||||||
| Student | ||||||||||
| Researcher | ||||||||||
| Consumer/Vehicle Owner | ||||||||||
| Traffic Safety Advocate | ||||||||||
| Manufacturer | ||||||||||
| Industry group member | ||||||||||
| Other (please specify) | A | |||||||||
| A | Other best describes your role | Text field, <100 char | N | OPS Group* | Other Role | |||||
| ACQhar0016063 | Did you click any of the quick links from the homepage? Please select all that apply. | Fuel Standards | Checkbox, one-up vertical | Multi | Y | Skip Logic Group* | Homepage Quick Links | |||
| Where's baby? (preventing child heatstroke deaths) | ||||||||||
| Car Seats | ||||||||||
| 15-Passenger Van Safety | ||||||||||
| Email Alerts | ||||||||||
| Car Buying Advice | ||||||||||
| 5-Star Safety Ratings | ||||||||||
| Safety Technology | ||||||||||
| Child Safety | ||||||||||
| Tires | ||||||||||
| Stay Connected (Facebook, Twitter) | ||||||||||
| Report a vehicle or child seat defect | ||||||||||
| Safety Recalls (Vehicle, Child Restraints, Tires, Equipment, Campaign ID) | ||||||||||
| Child Safety Seat Inspection Station Locator | ||||||||||
| ESV Student Safety Technology Design Competition | ||||||||||
| Other (please specify) | L | |||||||||
| I did not click on any of the quick links from the homepage. | ||||||||||
| ACQhar0016064 | L | What other quick links from the homepage did you click? | Text area, no char limit | N | Skip Logic Group* | OE_ Homepage Quick Links | ||||
| MMW2751 | What area of the site were you primarily gathering information from? | Vehicle Shoppers (5-Star Safety Ratings, Air Bags, Tires, Child Safety) | D | Radio button, one-up vertical | Single | Y | Skip Logic Group* | Area | ||
| Vehicle Owners (File a Complaint, Search Complaints, Safety Recalls, Defect Investigations) | E | |||||||||
| Vehicle Manufacturers (Early Warning Reporting Information, Toolkit, Foreign Campaigns) | F | |||||||||
| Parents Central (Car Seats, On the Move, At the Wheel, In and Around the Car) | G | |||||||||
| Other (please specify) | H | |||||||||
| H | What other area of the site were you primarily reading information from? | Text area, no char limit | Single | N | Skip Logic Group* | Other Area | ||||
| D | What type(s) of Vehicle Shopper information were you looking for? (Please select all that apply.) | 5-Star Safety Ratings for Vehicles | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Shoppers | |||
| Air Bag Safety | ||||||||||
| Child Safety (Car Seat Recall, Register a Car Seat, Seat Inspection Station Locator) | ||||||||||
| Rollover Information | ||||||||||
| Safety Technology (Crash Avoidance, Crash Protection) | ||||||||||
| Tires (Tire Pressure, Maintenance, Ratings, Labeling) | ||||||||||
| Passenger Van Safety | ||||||||||
| Other (please specify) | J | |||||||||
| J | What other type of Vehicle Shopper information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Shoppers | ||||
| E | What type(s) of Vehicle Owner information were you looking for? (Please select all that apply.) | File a Complaint (Vehicle, Car Seat, Equipment or Tire Complaint) | P, Q, R | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Owners | ||
| Search Complaints | ||||||||||
| Safety Recalls (Vehicles, Car Seats) | ||||||||||
| Defects Investigations | ||||||||||
| Service Bulletins | ||||||||||
| Passenger Van Safety | ||||||||||
| Emergency Response Vehicles | ||||||||||
| Other (please specify) | K | |||||||||
| K | What other type of Vehicle Owner information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Owners | ||||
| P | What type of complaint? | Vehicle | Radio button, one-up vertical | Single | Y | Skip Logic Group | Complaint - Type | |||
| Tires | ||||||||||
| Equipment | ||||||||||
| Child Restraints | ||||||||||
| Consumer | ||||||||||
| Other (please specify) | T | |||||||||
| T | What other type of complaint? | Text field, <100 char | Single | N | Skip Logic Group | Other Complaint - Type | ||||
| Q | Did you file your complaint? | Yes | Drop down, select one | Single | Y | Skip Logic Group | Complaint - File | |||
| No | U | |||||||||
| U | If you did not file your complaint, why not? | Text area, no char limit | Single | N | Skip Logic Group | OE Complaint - Not File | ||||
| R | If you could improve one area of the complaint process, what would it be? | Text area, no char limit | Single | N | Skip Logic Group | OE Complaint - Improve | ||||
| F | What type(s) of Vehicle Manufacturer information were you looking for? (Please select all that apply.) | Toolkit | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Manufacturer | |||
| EWR (Early Warning Reporting) Information | ||||||||||
| Foreign Campaigns | ||||||||||
| Flat Files (Complaints, Defect Investigations, Recalls, Technical Service Bulletins) | ||||||||||
| Other (please specify) | L | |||||||||
| L | What other type of Vehicle Manufacturer information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Manufacturer | ||||
| G | What type(s) of Parents Central information were you looking for? (Please select all that apply.) | Car Seats (Car Seats & Booster Basics, Installation Tips, Securing Your Child, Instructional Videos, Protect Your Unborn Child, Campaign Toolkit) | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Parents | |||
| On the Move (School Buses, Bicycle Safety, Walking, Seat Belts, Chuggington) | ||||||||||
| At the Wheel (Driving, Seat Belts, Alcohol, Distraction) | ||||||||||
| In and Around the Car (Backover, Heatstroke, Power Windows, Seat Belt Entanglement, Trunk Entrapment, Vehicle Rollaway) | ||||||||||
| Other (please specify) | M | |||||||||
| M | What other type of Parents Central information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Parents | ||||
| What made you decide to look for this type of information? | Text area, no char limit | Single | N | OE Why Look | ||||||
| How were you primarily looking information? | Top navigation bar | Radio button, one-up vertical | Single | Y | OPS Group* | Look for Info | ||||
| Left navigation bar | ||||||||||
| Quick links on the right sidebar | ||||||||||
| Links in the center of the page | ||||||||||
| Search feature | ||||||||||
| Other (please specify) | X | |||||||||
| X | What other way were you primarily looking for information? | Text field, <100 char | Single | N | OPS Group* | Other Look for Info | ||||
| Were you able to find what you were looking for on the site today? | Yes | Drop down, select one | Single | Y | Skip Logic Group | Find | ||||
| No | E | |||||||||
| E | What were you looking for that you could not find? | Text area, no char limit | Single | N | Skip Logic Group | OE Did Not Find | ||||
| Which of the following sources drove you to visit the site today? Please rank the top 3 (Rank 1 is most important). Rank 1 (Required) |
Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 1 | ||||
| Video I saw on YouTube | ||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||
| Advertising on social networks (Facebook,Twitter) | Randomize | |||||||||
| Message directly from the company on a social network | ||||||||||
| Online Pinboard (Pinterest) | ||||||||||
| Mobile phone text messages or alerts | ||||||||||
| Instant Message from a friend or colleague | ||||||||||
| Familiarity with SaferCar/I already knew about it | ||||||||||
| Promotional email(s) from SaferCar | ||||||||||
| Search engine results | ||||||||||
| Word of mouth recommendation from someone I know | ||||||||||
| TV, radio, newspaper, or magazine advertising | ||||||||||
| Internet advertising | ||||||||||
| Don't know | ||||||||||
| Other | Anchor Answer Choice | |||||||||
| Rank 2 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | N | Rank Group | SV - Rank 2 | ||||
| Video I saw on YouTube | ||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||
| Advertising on social networks (Facebook,Twitter) | Randomize | |||||||||
| Message directly from the company on a social network | ||||||||||
| Online Pinboard (Pinterest) | ||||||||||
| Mobile phone text messages or alerts | ||||||||||
| Instant Message from a friend or colleague | ||||||||||
| Familiarity with SaferCar/I already knew about it | ||||||||||
| Promotional email(s) from SaferCar | ||||||||||
| Search engine results | ||||||||||
| Word of mouth recommendation from someone I know | ||||||||||
| TV, radio, newspaper, or magazine advertising | ||||||||||
| Internet advertising | ||||||||||
| Don't know | Anchor Answer Choice | |||||||||
| Other | Anchor Answer Choice | |||||||||
| Rank 3 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | N | Rank Group | SV - Rank 3 | ||||
| Video I saw on YouTube | ||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||
| Advertising on social networks (Facebook,Twitter) | Randomize | |||||||||
| Message directly from the company on a social network | ||||||||||
| Online Pinboard (Pinterest) | ||||||||||
| Mobile phone text messages or alerts | ||||||||||
| Instant Message from a friend or colleague | ||||||||||
| Familiarity with SaferCar/I already knew about it | ||||||||||
| Promotional email(s) from SaferCar | ||||||||||
| Search engine results | ||||||||||
| Word of mouth recommendation from someone I know | ||||||||||
| TV, radio, newspaper, or magazine advertising | ||||||||||
| Internet advertising | ||||||||||
| Don't know | Anchor Answer Choice | |||||||||
| Other | Anchor Answer Choice | |||||||||
| If you could make one improvement to the site, what would it be? | Text area, no char limit | Single | N | OE Improvement | ||||||
| Model Instance Name: | ||||||||||
| NHTSA SaferCar | underlined & italicized: RE-ORDER | |||||||||
| MID: Existing Measure - Please fill in; New Measure - DOT will fill in | pink: ADDITION | |||||||||
| Date: | 6/19/2012 | blue + -->: REWORDING | ||||||||
| NHTSA SaferCar CUSTOM QUESTION LIST | ||||||||||
| QID | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Single or Multi | Required Y/N |
Special Instructions | CQ Label | |
| How frequently do you visit this site? | Daily | Radio button, one-up vertical | Single | Y | Visit Frequency | |||||
| Two to three times per week | ||||||||||
| About once a month | ||||||||||
| Every few months | ||||||||||
| Every 6 months or less | ||||||||||
| This is my first time visiting this site | ||||||||||
| What best describes your role during your site visit today? | Federal, State, or Local government employee | Radio button, one-up vertical | Single | Y | OPS Group* | Role | ||||
| Parent | ||||||||||
| Grandparent | ||||||||||
| Child care provider/Caregiver | ||||||||||
| Teacher | ||||||||||
| Student | ||||||||||
| Researcher | ||||||||||
| Consumer/Vehicle Owner | ||||||||||
| Traffic Safety Advocate | ||||||||||
| Manufacturer | ||||||||||
| Industry group member | ||||||||||
| Other (please specify) | A | |||||||||
| A | Other best describes your role | Text field, <100 char | N | OPS Group* | Other Role | |||||
| Did you click any of the quick links from the homepage? Please select all that apply. | Fuel Standards | Checkbox, one-up vertical | Multi | Y | Skip Logic Group* | Homepage Quick Links | ||||
| Where's baby? (preventing child heatstroke deaths) | ||||||||||
| Car Seats | ||||||||||
| 15-Passenger Van Safety | ||||||||||
| Email Alerts | ||||||||||
| Car Buying Advice | ||||||||||
| 5-Star Safety Ratings | ||||||||||
| Safety Technology | ||||||||||
| Child Safety | ||||||||||
| Tires | ||||||||||
| Stay Connected (Facebook, Twitter) | ||||||||||
| Report a vehicle or child seat defect | ||||||||||
| Safety Recalls (Vehicle, Child Restraints, Tires, Equipment, Campaign ID) | ||||||||||
| Child Safety Seat Inspection Station Locator | ||||||||||
| ESV Student Safety Technology Design Competition | ||||||||||
| Other (please specify) | L | |||||||||
| I did not click on any of the quick links from the homepage. | ||||||||||
| L | What other quick links from the homepage did you click? | Text area, no char limit | N | Skip Logic Group* | OE_ Homepage Quick Links | |||||
| What area of the site were you primarily gathering information from? | Vehicle Shoppers (5-Star Safety Ratings, Air Bags, Tires, Child Safety) | D | Radio button, one-up vertical | Single | Y | Skip Logic Group* | Area | |||
| Vehicle Owners (File a Complaint, Search Complaints, Safety Recalls, Defect Investigations) | E | |||||||||
| Vehicle Manufacturers (Early Warning Reporting Information, Toolkit, Foreign Campaigns) | F | |||||||||
| Parents Central (Car Seats, On the Move, At the Wheel, In and Around the Car) | G | |||||||||
| Other (please specify) | H | |||||||||
| H | What other area of the site were you primarily reading information from? | Text area, no char limit | Single | N | Skip Logic Group* | Other Area | ||||
| D | What type(s) of Vehicle Shopper information were you looking for? (Please select all that apply.) | 5-Star Safety Ratings for Vehicles | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Shoppers | |||
| Air Bag Safety | ||||||||||
| Child Safety (Car Seat Recall, Register a Car Seat, Seat Inspection Station Locator) | ||||||||||
| Rollover Information | ||||||||||
| Safety Technology (Crash Avoidance, Crash Protection) | ||||||||||
| Tires (Tire Pressure, Maintenance, Ratings, Labeling) | ||||||||||
| Passenger Van Safety | ||||||||||
| Other (please specify) | J | |||||||||
| J | What other type of Vehicle Shopper information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Shoppers | ||||
| E | What type(s) of Vehicle Owner information were you looking for? (Please select all that apply.) | File a Complaint (Vehicle, Car Seat, Equipment or Tire Complaint) | P, Q, R | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Owners | ||
| Search Complaints | ||||||||||
| Safety Recalls (Vehicles, Car Seats) | ||||||||||
| Defects Investigations | ||||||||||
| Service Bulletins | ||||||||||
| Passenger Van Safety | ||||||||||
| Emergency Response Vehicles | ||||||||||
| Other (please specify) | K | |||||||||
| K | What other type of Vehicle Owner information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Owners | ||||
| P | What type of complaint? | Vehicle | Radio button, one-up vertical | Single | Y | Skip Logic Group | Complaint - Type | |||
| Tires | ||||||||||
| Equipment | ||||||||||
| Child Restraints | ||||||||||
| Consumer | ||||||||||
| Other (please specify) | T | |||||||||
| T | What other type of complaint? | Text field, <100 char | Single | N | Skip Logic Group | Other Complaint - Type | ||||
| Q | Did you file your complaint? | Yes | Drop down, select one | Single | Y | Skip Logic Group | Complaint - File | |||
| No | U | |||||||||
| U | If you did not file your complaint, why not? | Text area, no char limit | Single | N | Skip Logic Group | OE Complaint - Not File | ||||
| R | If you could improve one area of the complaint process, what would it be? | Text area, no char limit | Single | N | Skip Logic Group | OE Complaint - Improve | ||||
| F | What type(s) of Vehicle Manufacturer information were you looking for? (Please select all that apply.) | Toolkit | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Manufacturer | |||
| EWR (Early Warning Reporting) Information | ||||||||||
| Foreign Campaigns | ||||||||||
| Flat Files (Complaints, Defect Investigations, Recalls, Technical Service Bulletins) | ||||||||||
| Other (please specify) | L | |||||||||
| L | What other type of Vehicle Manufacturer information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Manufacturer | ||||
| G | What type(s) of Parents Central information were you looking for? (Please select all that apply.) | Car Seats (Car Seats & Booster Basics, Installation Tips, Securing Your Child, Instructional Videos, Protect Your Unborn Child, Campaign Toolkit) | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Parents | |||
| On the Move (School Buses, Bicycle Safety, Walking, Seat Belts, Chuggington) | ||||||||||
| At the Wheel (Driving, Seat Belts, Alcohol, Distraction) | ||||||||||
| In and Around the Car (Backover, Heatstroke, Power Windows, Seat Belt Entanglement, Trunk Entrapment, Vehicle Rollaway) | ||||||||||
| Other (please specify) | M | |||||||||
| M | What other type of Parents Central information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Parents | ||||
| What made you decide to look for this type of information? | Text area, no char limit | Single | N | OE Why Look | ||||||
| How were you primarily looking information? | Top navigation bar | Radio button, one-up vertical | Single | Y | OPS Group* | Look for Info | ||||
| Left navigation bar | ||||||||||
| Quick links on the right sidebar | ||||||||||
| Links in the center of the page | ||||||||||
| Search feature | ||||||||||
| Other (please specify) | X | |||||||||
| X | What other way were you primarily looking for information? | Text field, <100 char | Single | N | OPS Group* | Other Look for Info | ||||
| Were you able to find what you were looking for on the site today? | Yes | Drop down, select one | Single | Y | Skip Logic Group | Find | ||||
| No | E | |||||||||
| E | What were you looking for that you could not find? | Text area, no char limit | Single | N | Skip Logic Group | OE Did Not Find | ||||
| Which of the following sources drove you to visit the site today? Please rank the top 3 (Rank 1 is most important). Rank 1 (Required) |
Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 1 | ||||
| Video I saw on YouTube | ||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||
| Advertising on social networks (Facebook,Twitter) | Randomize | |||||||||
| Message directly from the company on a social network | ||||||||||
| Online Pinboard (Pinterest) | ||||||||||
| Mobile phone text messages or alerts | ||||||||||
| Instant Message from a friend or colleague | ||||||||||
| Familiarity with SaferCar/I already knew about it | ||||||||||
| Promotional email(s) from SaferCar | ||||||||||
| Search engine results | ||||||||||
| Word of mouth recommendation from someone I know | ||||||||||
| TV, radio, newspaper, or magazine advertising | ||||||||||
| Internet advertising | ||||||||||
| Don't know | ||||||||||
| Other | Anchor Answer Choice | |||||||||
| Rank 2 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | N | Rank Group | SV - Rank 2 | ||||
| Video I saw on YouTube | ||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||
| Advertising on social networks (Facebook,Twitter) | Randomize | |||||||||
| Message directly from the company on a social network | ||||||||||
| Online Pinboard (Pinterest) | ||||||||||
| Mobile phone text messages or alerts | ||||||||||
| Instant Message from a friend or colleague | ||||||||||
| Familiarity with SaferCar/I already knew about it | ||||||||||
| Promotional email(s) from SaferCar | ||||||||||
| Search engine results | ||||||||||
| Word of mouth recommendation from someone I know | ||||||||||
| TV, radio, newspaper, or magazine advertising | ||||||||||
| Internet advertising | ||||||||||
| Don't know | Anchor Answer Choice | |||||||||
| Other | Anchor Answer Choice | |||||||||
| Rank 3 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | N | Rank Group | SV - Rank 3 | ||||
| Video I saw on YouTube | ||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||
| Advertising on social networks (Facebook,Twitter) | Randomize | |||||||||
| Message directly from the company on a social network | ||||||||||
| Online Pinboard (Pinterest) | ||||||||||
| Mobile phone text messages or alerts | ||||||||||
| Instant Message from a friend or colleague | ||||||||||
| Familiarity with SaferCar/I already knew about it | ||||||||||
| Promotional email(s) from SaferCar | ||||||||||
| Search engine results | ||||||||||
| Word of mouth recommendation from someone I know | ||||||||||
| TV, radio, newspaper, or magazine advertising | ||||||||||
| Internet advertising | ||||||||||
| Don't know | Anchor Answer Choice | |||||||||
| Other | Anchor Answer Choice | |||||||||
| If you could make one improvement to the site, what would it be? | Text area, no char limit | Single | N | OE Improvement | ||||||
| Model Instance Name: | ||||||||||
| NHTSA SaferCar | underlined & italicized: RE-ORDER | |||||||||
| MID: Existing Measure - Please fill in; New Measure - DOT will fill in | pink: ADDITION | |||||||||
| Date: | 6/8/2012 | blue + -->: REWORDING | ||||||||
| NHTSA SaferCar CUSTOM QUESTION LIST | ||||||||||
| QID | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Single or Multi | Required Y/N |
Special Instructions | CQ Label | |
| How frequently do you visit this site? | Daily | Radio button, one-up vertical | Single | Y | Visit Frequency | |||||
| Two to three times per week | ||||||||||
| About once a month | ||||||||||
| Every few months | ||||||||||
| Every 6 months or less | ||||||||||
| This is my first time visiting this site | ||||||||||
| What best describes your role during your site visit today? | Federal, State, or Local government employee | Radio button, one-up vertical | Single | Y | OPS Group* | Role | ||||
| Parent | ||||||||||
| Grandparent | ||||||||||
| Child care provider/Caregiver | ||||||||||
| Teacher | ||||||||||
| Student | ||||||||||
| Researcher | ||||||||||
| Consumer/Vehicle Owner | ||||||||||
| Traffic Safety Advocate | ||||||||||
| Manufacturer | ||||||||||
| Industry group member | ||||||||||
| Other (please specify) | A | |||||||||
| A | Other best describes your role | Text field, <100 char | N | OPS Group* | Other Role | |||||
| What area of the site were you primarily gathering information from? | Vehicle Shoppers (5-Star Safety Ratings, Air Bags, Tires, Child Safety) | D | Radio button, one-up vertical | Single | Y | Skip Logic Group* | Area | |||
| Vehicle Owners (File a Complaint, Search Complaints, Safety Recalls, Defect Investigations) | E | |||||||||
| Vehicle Manufacturers (Early Warning Reporting Information, Toolkit, Foreign Campaigns) | F | |||||||||
| Parents Central (Car Seats, On the Move, At the Wheel, In and Around the Car) | G | |||||||||
| Other (please specify) | H | |||||||||
| H | What other area of the site were you primarily reading information from? | Text area, no char limit | Single | N | Skip Logic Group* | Other Area | ||||
| D | What type(s) of Vehicle Shopper information were you looking for? (Please select all that apply.) | 5-Star Safety Ratings for Vehicles | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Shoppers | |||
| Air Bag Safety | ||||||||||
| Child Safety (Child Seat Recall, Register a Child Seat, Seat Inspection Station Locator) | ||||||||||
| Rollover Information | ||||||||||
| Safety Technology (Crash Avoidance, Crash Protection) | ||||||||||
| Tires (Tire Pressure, Maintenance, Ratings, Labeling) | ||||||||||
| Passenger Van Safety | ||||||||||
| Other (please specify) | J | |||||||||
| J | What other type of Vehicle Shopper information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Shoppers | ||||
| E | What type(s) of Vehicle Owner information were you looking for? (Please select all that apply.) | File a Complaint (Vehicle, Child Seat, Equipment or Tire Complaint) | P, Q, R | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Owners | ||
| Search Complaints | ||||||||||
| Safety Recalls (Vehicles, Child Safety Seats) | ||||||||||
| Defects Investigations | ||||||||||
| Service Bulletins | ||||||||||
| Passenger Van Safety | ||||||||||
| Emergency Response Vehicles | ||||||||||
| Other (please specify) | K | |||||||||
| K | What other type of Vehicle Owner information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Owners | ||||
| P | What type of complaint? | Vehicle | Checkbox, one-up vertical | Single | Y | Skip Logic Group | Complaint - Type | |||
| Tires | ||||||||||
| Equipment | ||||||||||
| Child Restraints | ||||||||||
| Consumer | ||||||||||
| Other (please specify) | T | |||||||||
| T | What other type of complaint? | Text field, <100 char | Single | N | Skip Logic Group | Other Complaint - Tye | ||||
| Q | Did you file your complaint? | Yes | Drop down, select one | Single | Y | Skip Logic Group | Complaint - File | |||
| No | U | |||||||||
| U | If you did not file your complaint, why not? | Text area, no char limit | Single | N | Skip Logic Group | OE Complaint - Not File | ||||
| R | If you could improve one area of the complaint process, what would it be? | Text area, no char limit | Single | N | Skip Logic Group | OE Complaint - Improve | ||||
| F | What type(s) of Vehicle Manufacturer information were you looking for? (Please select all that apply.) | Toolkit | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Manufacturer | |||
| EWR (Early Warning Reporting) Information | ||||||||||
| Foreign Campaigns | ||||||||||
| Flat Files (Complaints, Defect Investigations, Recalls, Technical Service Bulletins) | ||||||||||
| Other (please specify) | L | |||||||||
| L | What other type of Vehicle Manufacturer information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Manufacturer | ||||
| G | What type(s) of Parents Central information were you looking for? (Please select all that apply.) | Car Seats (Car Seats & Booster Basics, Installation Tips, Securing Your Child, Instructional Videos, Protect Your Unborn Child, Campaign Toolkit) | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Parents | |||
| On the Move (School Buses, Bicycle Safety, Walking, Seat Belts, Chuggington) | ||||||||||
| At the Wheel (Driving, Seat Belts, Alcohol, Distraction) | ||||||||||
| In and Around the Car (Backover, Heatstroke, Power Windows, Seat Belt Entanglement, Trunk Entrapment, Vehicle Rollaway) | ||||||||||
| Other (please specify) | M | |||||||||
| M | What other type of Vehicle Owner information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Parents | ||||
| What made you decide to look for this type of information? | Text area, no char limit | Single | N | OE Why Look | ||||||
| How were you primarily looking information? | Top navigation bar | Radio button, one-up vertical | Single | Y | OPS Group* | Look for Info | ||||
| Left navigation bar | ||||||||||
| Quick links on the right sidebar | ||||||||||
| Links in the center of the page | ||||||||||
| Search feature | ||||||||||
| Other (please specify) | X | |||||||||
| X | What other way were you primarily looking for information? | Text field, <100 char | Single | N | OPS Group* | Other Look for Info | ||||
| Were you able to find what you were looking for on the site today? | Yes | Drop down, select one | Single | Y | Skip Logic Group | Find | ||||
| No | E | |||||||||
| E | What were you looking for that you could not find? | Text area, no char limit | Single | N | Skip Logic Group | OE Did Not Find | ||||
| Which of the following sources drove you to visit the site today? Please rank the top 3 (Rank 1 is most important). Rank 1 (Required) |
Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 1 | ||||
| Video I saw on YouTube | ||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||
| Advertising on social networks (Facebook,Twitter) | Randomize | |||||||||
| Message directly from the company on a social network | ||||||||||
| Online Pinboard (Pinterest) | ||||||||||
| Mobile phone text messages or alerts | ||||||||||
| Instant Message from a friend or colleague | ||||||||||
| Familiarity with SaferCar/I already knew about it | ||||||||||
| Promotional email(s) from SaferCar | ||||||||||
| Search engine results | ||||||||||
| Word of mouth recommendation from someone I know | ||||||||||
| TV, radio, newspaper, or magazine advertising | ||||||||||
| Internet advertising | ||||||||||
| Don't know | ||||||||||
| Other | Anchor Answer Choice | |||||||||
| Rank 2 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | N | Rank Group | SV - Rank 2 | ||||
| Video I saw on YouTube | ||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||
| Advertising on social networks (Facebook,Twitter) | Randomize | |||||||||
| Message directly from the company on a social network | ||||||||||
| Online Pinboard (Pinterest) | ||||||||||
| Mobile phone text messages or alerts | ||||||||||
| Instant Message from a friend or colleague | ||||||||||
| Familiarity with SaferCar/I already knew about it | ||||||||||
| Promotional email(s) from SaferCar | ||||||||||
| Search engine results | ||||||||||
| Word of mouth recommendation from someone I know | ||||||||||
| TV, radio, newspaper, or magazine advertising | ||||||||||
| Internet advertising | ||||||||||
| Don't know | Anchor Answer Choice | |||||||||
| Other | Anchor Answer Choice | |||||||||
| Rank 3 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | N | Rank Group | SV - Rank 3 | ||||
| Video I saw on YouTube | ||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||
| Advertising on social networks (Facebook,Twitter) | Randomize | |||||||||
| Message directly from the company on a social network | ||||||||||
| Online Pinboard (Pinterest) | ||||||||||
| Mobile phone text messages or alerts | ||||||||||
| Instant Message from a friend or colleague | ||||||||||
| Familiarity with SaferCar/I already knew about it | ||||||||||
| Promotional email(s) from SaferCar | ||||||||||
| Search engine results | ||||||||||
| Word of mouth recommendation from someone I know | ||||||||||
| TV, radio, newspaper, or magazine advertising | ||||||||||
| Internet advertising | ||||||||||
| Don't know | Anchor Answer Choice | |||||||||
| Other | Anchor Answer Choice | |||||||||
| If you could make one improvement to the site, what would it be? | Text area, no char limit | Single | N | OE Improvement | ||||||
| File Type | application/vnd.openxmlformats-officedocument.spreadsheetml.sheet |
| File Modified | 0000-00-00 |
| File Created | 0000-00-00 |