Model Instance Name: | |||||||||||
NHTSA SaferCar | |||||||||||
MID: | Existing Measure - Please fill in; New Measure - DOT will fill in | ||||||||||
Date: | 6/19/2012 | ||||||||||
Welcome and Thank You Text | |||||||||||
Directions: | |||||||||||
This welcome text is shown at the top of the questionnaire window and the thank you text at the bottom. This is a good place to mention the site/company/agency name so the visitor knows whom they are taking the survey for. Feel free to modify the standard Welcome text shown in the box below. | |||||||||||
Examples | |||||||||||
Welcome Text Example | |||||||||||
Welcome Text | |||||||||||
Thank you for visiting our site. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible. |
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Thank You Text Example | |||||||||||
Thank You Text | |||||||||||
Thank you for taking our survey - and for helping us serve you better. Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our website. |
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Model Instance Name: | ||||||||
NHTSA SaferCar | ||||||||
MID: | Existing Measure - Please fill in; New Measure - DOT will fill in | |||||||
Partitioned (Y/N)? | Yes | |||||||
Date: | 6/19/2012 | |||||||
NHTSA SaferCar | ||||||||
Model questions utilize the ACSI methodology to determine scores and impacts | ||||||||
ELEMENTS (drivers of satisfaction) | CUSTOMER SATISFACTION | FUTURE BEHAVIORS | ||||||
MQ Label | MQ Label | MQ Label | ||||||
Content (1=Poor, 10=Excellent, Don't Know) | Satisfaction | Return (1=Very Unlikely, 10=Very Likely) | ||||||
1 | Content - Accuracy | Please rate the accuracy of information on this site. | 20 | Satisfaction - Overall | What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied) |
23 | Return | How likely are you to return to this site? |
2 | Content - Quality | Please rate the quality of information on this site. | 21 | Satisfaction - Expectations | How well does this site meet your expectations? (1=Falls Short, 10=Exceeds) |
Recommend (1=Very Unlikely, 10=Very Likely) | ||
3 | Content - Freshness | Please rate the freshness of content on this site. | 22 | Satisfaction - Ideal | How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close) |
24 | Recommend | How likely are you to recommend this site to someone else? |
Functionality (1=Poor, 10=Excellent, Don't Know) | Primary Resource (1=Very Unlikely, 10=Very Likely) | |||||||
4 | Functionality - Usefulness | Please rate the usefulness of the website tools (search feature, safety recall search, station locator, etc.) provided on this site. | 25 | Primary Resource | How likely are you to use this site as your primary resource for obtaining information from this agency? | |||
5 | Functionality - Convenient | Please rate the convenience of the website tools (search feature, safety recall search, station locator, etc.) on this site. | Trust (1=Strongly Disagree, 10=Strongly Agree) | |||||
6 | Functionality - Variety | Please rate the variety of website tools (search feature, safety recall search, station locator, etc.) on this site. | 26 | Trust - Best Interests | I can count on this agency to act in my best interests. | |||
Look and Feel (1=Poor, 10=Excellent, Don't Know) | 27 | Trust - Trustworthy | I consider this agency to be trustworthy. | |||||
7 | Look and Feel - Appeal | Please rate the visual appeal of this site. | 28 | Trust - Do Right | This agency can be trusted to do what is right. | |||
8 | Look and Feel - Balance | Please rate the balance of graphics and text on this site. | Future Participation (1=Very Unlikely, 10=Very Likely) | |||||
9 | Look and Feel - Readability | Please rate the readability of the pages on this site. | 29 | Future Participation | How likely are you to express your thoughts or ideas to this agency in the next 90 days? | |||
Navigation (1=Poor, 10=Excellent, Don't Know) | ||||||||
10 | Navigation - Organized | Please rate how well the site is organized. | ||||||
11 | Navigation - Options | Please rate the options available for navigating this site. | ||||||
12 | Navigation - Layout | Please rate how well the site layout helps you find what you are looking for. | ||||||
13 | Navigation - Clicks | Please rate the number of clicks to get where you want on this site. | ||||||
Site Performance (1=Poor, 10=Excellent, Don't Know) | ||||||||
14 | Site Performance - Loading | Please rate how quickly pages load on this site. | ||||||
15 | Site Performance - Consistency | Please rate the consistency of speed from page to page on this site. | ||||||
16 | Site Performance - Errors | Please rate the ability to load pages without getting error messages on this site. | ||||||
Online Transparency (1=Poor, 10=Excellent, Don't Know) | ||||||||
17 | Online Transparency - Disclose | Please rate how thoroughly this website discloses information about what this agency is doing. | ||||||
18 | Online Transparency - Quick | Please rate how quickly agency information is made available on this website. | ||||||
19 | Online Transparency - Access | Please rate how well information about this agency's actions can be accessed by the public on this website. |
Model Instance Name: | ||||||||||
NHTSA SaferCar | underlined & italicized: RE-ORDER | |||||||||
MID: Existing Measure - Please fill in; New Measure - DOT will fill in | pink: ADDITION | |||||||||
Date: | 6/19/2012 | blue + -->: REWORDING | ||||||||
NHTSA SaferCar CUSTOM QUESTION LIST | ||||||||||
QID | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Single or Multi | Required Y/N |
Special Instructions | CQ Label | |
MMW2748 | How frequently do you visit this site? | Daily | Radio button, one-up vertical | Single | Y | Visit Frequency | ||||
Two to three times per week | ||||||||||
About once a month | ||||||||||
Every few months | ||||||||||
Every 6 months or less | ||||||||||
This is my first time visiting this site | ||||||||||
MMW2749 | What best describes your role during your site visit today? | Federal, State, or Local government employee | Radio button, one-up vertical | Single | Y | OPS Group* | Role | |||
Parent | ||||||||||
Grandparent | ||||||||||
Child care provider/Caregiver | ||||||||||
Teacher | ||||||||||
Student | ||||||||||
Researcher | ||||||||||
Consumer/Vehicle Owner | ||||||||||
Traffic Safety Advocate | ||||||||||
Manufacturer | ||||||||||
Industry group member | ||||||||||
Other (please specify) | A | |||||||||
A | Other best describes your role | Text field, <100 char | N | OPS Group* | Other Role | |||||
ACQhar0016063 | Did you click any of the quick links from the homepage? Please select all that apply. | Fuel Standards | Checkbox, one-up vertical | Multi | Y | Skip Logic Group* | Homepage Quick Links | |||
Where's baby? (preventing child heatstroke deaths) | ||||||||||
Car Seats | ||||||||||
15-Passenger Van Safety | ||||||||||
Email Alerts | ||||||||||
Car Buying Advice | ||||||||||
5-Star Safety Ratings | ||||||||||
Safety Technology | ||||||||||
Child Safety | ||||||||||
Tires | ||||||||||
Stay Connected (Facebook, Twitter) | ||||||||||
Report a vehicle or child seat defect | ||||||||||
Safety Recalls (Vehicle, Child Restraints, Tires, Equipment, Campaign ID) | ||||||||||
Child Safety Seat Inspection Station Locator | ||||||||||
ESV Student Safety Technology Design Competition | ||||||||||
Other (please specify) | L | |||||||||
I did not click on any of the quick links from the homepage. | ||||||||||
ACQhar0016064 | L | What other quick links from the homepage did you click? | Text area, no char limit | N | Skip Logic Group* | OE_ Homepage Quick Links | ||||
MMW2751 | What area of the site were you primarily gathering information from? | Vehicle Shoppers (5-Star Safety Ratings, Air Bags, Tires, Child Safety) | D | Radio button, one-up vertical | Single | Y | Skip Logic Group* | Area | ||
Vehicle Owners (File a Complaint, Search Complaints, Safety Recalls, Defect Investigations) | E | |||||||||
Vehicle Manufacturers (Early Warning Reporting Information, Toolkit, Foreign Campaigns) | F | |||||||||
Parents Central (Car Seats, On the Move, At the Wheel, In and Around the Car) | G | |||||||||
Other (please specify) | H | |||||||||
H | What other area of the site were you primarily reading information from? | Text area, no char limit | Single | N | Skip Logic Group* | Other Area | ||||
D | What type(s) of Vehicle Shopper information were you looking for? (Please select all that apply.) | 5-Star Safety Ratings for Vehicles | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Shoppers | |||
Air Bag Safety | ||||||||||
Child Safety (Car Seat Recall, Register a Car Seat, Seat Inspection Station Locator) | ||||||||||
Rollover Information | ||||||||||
Safety Technology (Crash Avoidance, Crash Protection) | ||||||||||
Tires (Tire Pressure, Maintenance, Ratings, Labeling) | ||||||||||
Passenger Van Safety | ||||||||||
Other (please specify) | J | |||||||||
J | What other type of Vehicle Shopper information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Shoppers | ||||
E | What type(s) of Vehicle Owner information were you looking for? (Please select all that apply.) | File a Complaint (Vehicle, Car Seat, Equipment or Tire Complaint) | P, Q, R | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Owners | ||
Search Complaints | ||||||||||
Safety Recalls (Vehicles, Car Seats) | ||||||||||
Defects Investigations | ||||||||||
Service Bulletins | ||||||||||
Passenger Van Safety | ||||||||||
Emergency Response Vehicles | ||||||||||
Other (please specify) | K | |||||||||
K | What other type of Vehicle Owner information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Owners | ||||
P | What type of complaint? | Vehicle | Radio button, one-up vertical | Single | Y | Skip Logic Group | Complaint - Type | |||
Tires | ||||||||||
Equipment | ||||||||||
Child Restraints | ||||||||||
Consumer | ||||||||||
Other (please specify) | T | |||||||||
T | What other type of complaint? | Text field, <100 char | Single | N | Skip Logic Group | Other Complaint - Type | ||||
Q | Did you file your complaint? | Yes | Drop down, select one | Single | Y | Skip Logic Group | Complaint - File | |||
No | U | |||||||||
U | If you did not file your complaint, why not? | Text area, no char limit | Single | N | Skip Logic Group | OE Complaint - Not File | ||||
R | If you could improve one area of the complaint process, what would it be? | Text area, no char limit | Single | N | Skip Logic Group | OE Complaint - Improve | ||||
F | What type(s) of Vehicle Manufacturer information were you looking for? (Please select all that apply.) | Toolkit | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Manufacturer | |||
EWR (Early Warning Reporting) Information | ||||||||||
Foreign Campaigns | ||||||||||
Flat Files (Complaints, Defect Investigations, Recalls, Technical Service Bulletins) | ||||||||||
Other (please specify) | L | |||||||||
L | What other type of Vehicle Manufacturer information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Manufacturer | ||||
G | What type(s) of Parents Central information were you looking for? (Please select all that apply.) | Car Seats (Car Seats & Booster Basics, Installation Tips, Securing Your Child, Instructional Videos, Protect Your Unborn Child, Campaign Toolkit) | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Parents | |||
On the Move (School Buses, Bicycle Safety, Walking, Seat Belts, Chuggington) | ||||||||||
At the Wheel (Driving, Seat Belts, Alcohol, Distraction) | ||||||||||
In and Around the Car (Backover, Heatstroke, Power Windows, Seat Belt Entanglement, Trunk Entrapment, Vehicle Rollaway) | ||||||||||
Other (please specify) | M | |||||||||
M | What other type of Parents Central information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Parents | ||||
What made you decide to look for this type of information? | Text area, no char limit | Single | N | OE Why Look | ||||||
How were you primarily looking information? | Top navigation bar | Radio button, one-up vertical | Single | Y | OPS Group* | Look for Info | ||||
Left navigation bar | ||||||||||
Quick links on the right sidebar | ||||||||||
Links in the center of the page | ||||||||||
Search feature | ||||||||||
Other (please specify) | X | |||||||||
X | What other way were you primarily looking for information? | Text field, <100 char | Single | N | OPS Group* | Other Look for Info | ||||
Were you able to find what you were looking for on the site today? | Yes | Drop down, select one | Single | Y | Skip Logic Group | Find | ||||
No | E | |||||||||
E | What were you looking for that you could not find? | Text area, no char limit | Single | N | Skip Logic Group | OE Did Not Find | ||||
Which of the following sources drove you to visit the site today? Please rank the top 3 (Rank 1 is most important). Rank 1 (Required) |
Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 1 | ||||
Video I saw on YouTube | ||||||||||
Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||
Advertising on social networks (Facebook,Twitter) | Randomize | |||||||||
Message directly from the company on a social network | ||||||||||
Online Pinboard (Pinterest) | ||||||||||
Mobile phone text messages or alerts | ||||||||||
Instant Message from a friend or colleague | ||||||||||
Familiarity with SaferCar/I already knew about it | ||||||||||
Promotional email(s) from SaferCar | ||||||||||
Search engine results | ||||||||||
Word of mouth recommendation from someone I know | ||||||||||
TV, radio, newspaper, or magazine advertising | ||||||||||
Internet advertising | ||||||||||
Don't know | ||||||||||
Other | Anchor Answer Choice | |||||||||
Rank 2 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | N | Rank Group | SV - Rank 2 | ||||
Video I saw on YouTube | ||||||||||
Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||
Advertising on social networks (Facebook,Twitter) | Randomize | |||||||||
Message directly from the company on a social network | ||||||||||
Online Pinboard (Pinterest) | ||||||||||
Mobile phone text messages or alerts | ||||||||||
Instant Message from a friend or colleague | ||||||||||
Familiarity with SaferCar/I already knew about it | ||||||||||
Promotional email(s) from SaferCar | ||||||||||
Search engine results | ||||||||||
Word of mouth recommendation from someone I know | ||||||||||
TV, radio, newspaper, or magazine advertising | ||||||||||
Internet advertising | ||||||||||
Don't know | Anchor Answer Choice | |||||||||
Other | Anchor Answer Choice | |||||||||
Rank 3 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | N | Rank Group | SV - Rank 3 | ||||
Video I saw on YouTube | ||||||||||
Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||
Advertising on social networks (Facebook,Twitter) | Randomize | |||||||||
Message directly from the company on a social network | ||||||||||
Online Pinboard (Pinterest) | ||||||||||
Mobile phone text messages or alerts | ||||||||||
Instant Message from a friend or colleague | ||||||||||
Familiarity with SaferCar/I already knew about it | ||||||||||
Promotional email(s) from SaferCar | ||||||||||
Search engine results | ||||||||||
Word of mouth recommendation from someone I know | ||||||||||
TV, radio, newspaper, or magazine advertising | ||||||||||
Internet advertising | ||||||||||
Don't know | Anchor Answer Choice | |||||||||
Other | Anchor Answer Choice | |||||||||
If you could make one improvement to the site, what would it be? | Text area, no char limit | Single | N | OE Improvement |
Model Instance Name: | ||||||||||
NHTSA SaferCar | underlined & italicized: RE-ORDER | |||||||||
MID: Existing Measure - Please fill in; New Measure - DOT will fill in | pink: ADDITION | |||||||||
Date: | 6/19/2012 | blue + -->: REWORDING | ||||||||
NHTSA SaferCar CUSTOM QUESTION LIST | ||||||||||
QID | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Single or Multi | Required Y/N |
Special Instructions | CQ Label | |
How frequently do you visit this site? | Daily | Radio button, one-up vertical | Single | Y | Visit Frequency | |||||
Two to three times per week | ||||||||||
About once a month | ||||||||||
Every few months | ||||||||||
Every 6 months or less | ||||||||||
This is my first time visiting this site | ||||||||||
What best describes your role during your site visit today? | Federal, State, or Local government employee | Radio button, one-up vertical | Single | Y | OPS Group* | Role | ||||
Parent | ||||||||||
Grandparent | ||||||||||
Child care provider/Caregiver | ||||||||||
Teacher | ||||||||||
Student | ||||||||||
Researcher | ||||||||||
Consumer/Vehicle Owner | ||||||||||
Traffic Safety Advocate | ||||||||||
Manufacturer | ||||||||||
Industry group member | ||||||||||
Other (please specify) | A | |||||||||
A | Other best describes your role | Text field, <100 char | N | OPS Group* | Other Role | |||||
Did you click any of the quick links from the homepage? Please select all that apply. | Fuel Standards | Checkbox, one-up vertical | Multi | Y | Skip Logic Group* | Homepage Quick Links | ||||
Where's baby? (preventing child heatstroke deaths) | ||||||||||
Car Seats | ||||||||||
15-Passenger Van Safety | ||||||||||
Email Alerts | ||||||||||
Car Buying Advice | ||||||||||
5-Star Safety Ratings | ||||||||||
Safety Technology | ||||||||||
Child Safety | ||||||||||
Tires | ||||||||||
Stay Connected (Facebook, Twitter) | ||||||||||
Report a vehicle or child seat defect | ||||||||||
Safety Recalls (Vehicle, Child Restraints, Tires, Equipment, Campaign ID) | ||||||||||
Child Safety Seat Inspection Station Locator | ||||||||||
ESV Student Safety Technology Design Competition | ||||||||||
Other (please specify) | L | |||||||||
I did not click on any of the quick links from the homepage. | ||||||||||
L | What other quick links from the homepage did you click? | Text area, no char limit | N | Skip Logic Group* | OE_ Homepage Quick Links | |||||
What area of the site were you primarily gathering information from? | Vehicle Shoppers (5-Star Safety Ratings, Air Bags, Tires, Child Safety) | D | Radio button, one-up vertical | Single | Y | Skip Logic Group* | Area | |||
Vehicle Owners (File a Complaint, Search Complaints, Safety Recalls, Defect Investigations) | E | |||||||||
Vehicle Manufacturers (Early Warning Reporting Information, Toolkit, Foreign Campaigns) | F | |||||||||
Parents Central (Car Seats, On the Move, At the Wheel, In and Around the Car) | G | |||||||||
Other (please specify) | H | |||||||||
H | What other area of the site were you primarily reading information from? | Text area, no char limit | Single | N | Skip Logic Group* | Other Area | ||||
D | What type(s) of Vehicle Shopper information were you looking for? (Please select all that apply.) | 5-Star Safety Ratings for Vehicles | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Shoppers | |||
Air Bag Safety | ||||||||||
Child Safety (Car Seat Recall, Register a Car Seat, Seat Inspection Station Locator) | ||||||||||
Rollover Information | ||||||||||
Safety Technology (Crash Avoidance, Crash Protection) | ||||||||||
Tires (Tire Pressure, Maintenance, Ratings, Labeling) | ||||||||||
Passenger Van Safety | ||||||||||
Other (please specify) | J | |||||||||
J | What other type of Vehicle Shopper information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Shoppers | ||||
E | What type(s) of Vehicle Owner information were you looking for? (Please select all that apply.) | File a Complaint (Vehicle, Car Seat, Equipment or Tire Complaint) | P, Q, R | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Owners | ||
Search Complaints | ||||||||||
Safety Recalls (Vehicles, Car Seats) | ||||||||||
Defects Investigations | ||||||||||
Service Bulletins | ||||||||||
Passenger Van Safety | ||||||||||
Emergency Response Vehicles | ||||||||||
Other (please specify) | K | |||||||||
K | What other type of Vehicle Owner information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Owners | ||||
P | What type of complaint? | Vehicle | Radio button, one-up vertical | Single | Y | Skip Logic Group | Complaint - Type | |||
Tires | ||||||||||
Equipment | ||||||||||
Child Restraints | ||||||||||
Consumer | ||||||||||
Other (please specify) | T | |||||||||
T | What other type of complaint? | Text field, <100 char | Single | N | Skip Logic Group | Other Complaint - Type | ||||
Q | Did you file your complaint? | Yes | Drop down, select one | Single | Y | Skip Logic Group | Complaint - File | |||
No | U | |||||||||
U | If you did not file your complaint, why not? | Text area, no char limit | Single | N | Skip Logic Group | OE Complaint - Not File | ||||
R | If you could improve one area of the complaint process, what would it be? | Text area, no char limit | Single | N | Skip Logic Group | OE Complaint - Improve | ||||
F | What type(s) of Vehicle Manufacturer information were you looking for? (Please select all that apply.) | Toolkit | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Manufacturer | |||
EWR (Early Warning Reporting) Information | ||||||||||
Foreign Campaigns | ||||||||||
Flat Files (Complaints, Defect Investigations, Recalls, Technical Service Bulletins) | ||||||||||
Other (please specify) | L | |||||||||
L | What other type of Vehicle Manufacturer information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Manufacturer | ||||
G | What type(s) of Parents Central information were you looking for? (Please select all that apply.) | Car Seats (Car Seats & Booster Basics, Installation Tips, Securing Your Child, Instructional Videos, Protect Your Unborn Child, Campaign Toolkit) | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Parents | |||
On the Move (School Buses, Bicycle Safety, Walking, Seat Belts, Chuggington) | ||||||||||
At the Wheel (Driving, Seat Belts, Alcohol, Distraction) | ||||||||||
In and Around the Car (Backover, Heatstroke, Power Windows, Seat Belt Entanglement, Trunk Entrapment, Vehicle Rollaway) | ||||||||||
Other (please specify) | M | |||||||||
M | What other type of Parents Central information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Parents | ||||
What made you decide to look for this type of information? | Text area, no char limit | Single | N | OE Why Look | ||||||
How were you primarily looking information? | Top navigation bar | Radio button, one-up vertical | Single | Y | OPS Group* | Look for Info | ||||
Left navigation bar | ||||||||||
Quick links on the right sidebar | ||||||||||
Links in the center of the page | ||||||||||
Search feature | ||||||||||
Other (please specify) | X | |||||||||
X | What other way were you primarily looking for information? | Text field, <100 char | Single | N | OPS Group* | Other Look for Info | ||||
Were you able to find what you were looking for on the site today? | Yes | Drop down, select one | Single | Y | Skip Logic Group | Find | ||||
No | E | |||||||||
E | What were you looking for that you could not find? | Text area, no char limit | Single | N | Skip Logic Group | OE Did Not Find | ||||
Which of the following sources drove you to visit the site today? Please rank the top 3 (Rank 1 is most important). Rank 1 (Required) |
Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 1 | ||||
Video I saw on YouTube | ||||||||||
Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||
Advertising on social networks (Facebook,Twitter) | Randomize | |||||||||
Message directly from the company on a social network | ||||||||||
Online Pinboard (Pinterest) | ||||||||||
Mobile phone text messages or alerts | ||||||||||
Instant Message from a friend or colleague | ||||||||||
Familiarity with SaferCar/I already knew about it | ||||||||||
Promotional email(s) from SaferCar | ||||||||||
Search engine results | ||||||||||
Word of mouth recommendation from someone I know | ||||||||||
TV, radio, newspaper, or magazine advertising | ||||||||||
Internet advertising | ||||||||||
Don't know | ||||||||||
Other | Anchor Answer Choice | |||||||||
Rank 2 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | N | Rank Group | SV - Rank 2 | ||||
Video I saw on YouTube | ||||||||||
Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||
Advertising on social networks (Facebook,Twitter) | Randomize | |||||||||
Message directly from the company on a social network | ||||||||||
Online Pinboard (Pinterest) | ||||||||||
Mobile phone text messages or alerts | ||||||||||
Instant Message from a friend or colleague | ||||||||||
Familiarity with SaferCar/I already knew about it | ||||||||||
Promotional email(s) from SaferCar | ||||||||||
Search engine results | ||||||||||
Word of mouth recommendation from someone I know | ||||||||||
TV, radio, newspaper, or magazine advertising | ||||||||||
Internet advertising | ||||||||||
Don't know | Anchor Answer Choice | |||||||||
Other | Anchor Answer Choice | |||||||||
Rank 3 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | N | Rank Group | SV - Rank 3 | ||||
Video I saw on YouTube | ||||||||||
Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||
Advertising on social networks (Facebook,Twitter) | Randomize | |||||||||
Message directly from the company on a social network | ||||||||||
Online Pinboard (Pinterest) | ||||||||||
Mobile phone text messages or alerts | ||||||||||
Instant Message from a friend or colleague | ||||||||||
Familiarity with SaferCar/I already knew about it | ||||||||||
Promotional email(s) from SaferCar | ||||||||||
Search engine results | ||||||||||
Word of mouth recommendation from someone I know | ||||||||||
TV, radio, newspaper, or magazine advertising | ||||||||||
Internet advertising | ||||||||||
Don't know | Anchor Answer Choice | |||||||||
Other | Anchor Answer Choice | |||||||||
If you could make one improvement to the site, what would it be? | Text area, no char limit | Single | N | OE Improvement |
Model Instance Name: | ||||||||||
NHTSA SaferCar | underlined & italicized: RE-ORDER | |||||||||
MID: Existing Measure - Please fill in; New Measure - DOT will fill in | pink: ADDITION | |||||||||
Date: | 6/8/2012 | blue + -->: REWORDING | ||||||||
NHTSA SaferCar CUSTOM QUESTION LIST | ||||||||||
QID | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Single or Multi | Required Y/N |
Special Instructions | CQ Label | |
How frequently do you visit this site? | Daily | Radio button, one-up vertical | Single | Y | Visit Frequency | |||||
Two to three times per week | ||||||||||
About once a month | ||||||||||
Every few months | ||||||||||
Every 6 months or less | ||||||||||
This is my first time visiting this site | ||||||||||
What best describes your role during your site visit today? | Federal, State, or Local government employee | Radio button, one-up vertical | Single | Y | OPS Group* | Role | ||||
Parent | ||||||||||
Grandparent | ||||||||||
Child care provider/Caregiver | ||||||||||
Teacher | ||||||||||
Student | ||||||||||
Researcher | ||||||||||
Consumer/Vehicle Owner | ||||||||||
Traffic Safety Advocate | ||||||||||
Manufacturer | ||||||||||
Industry group member | ||||||||||
Other (please specify) | A | |||||||||
A | Other best describes your role | Text field, <100 char | N | OPS Group* | Other Role | |||||
What area of the site were you primarily gathering information from? | Vehicle Shoppers (5-Star Safety Ratings, Air Bags, Tires, Child Safety) | D | Radio button, one-up vertical | Single | Y | Skip Logic Group* | Area | |||
Vehicle Owners (File a Complaint, Search Complaints, Safety Recalls, Defect Investigations) | E | |||||||||
Vehicle Manufacturers (Early Warning Reporting Information, Toolkit, Foreign Campaigns) | F | |||||||||
Parents Central (Car Seats, On the Move, At the Wheel, In and Around the Car) | G | |||||||||
Other (please specify) | H | |||||||||
H | What other area of the site were you primarily reading information from? | Text area, no char limit | Single | N | Skip Logic Group* | Other Area | ||||
D | What type(s) of Vehicle Shopper information were you looking for? (Please select all that apply.) | 5-Star Safety Ratings for Vehicles | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Shoppers | |||
Air Bag Safety | ||||||||||
Child Safety (Child Seat Recall, Register a Child Seat, Seat Inspection Station Locator) | ||||||||||
Rollover Information | ||||||||||
Safety Technology (Crash Avoidance, Crash Protection) | ||||||||||
Tires (Tire Pressure, Maintenance, Ratings, Labeling) | ||||||||||
Passenger Van Safety | ||||||||||
Other (please specify) | J | |||||||||
J | What other type of Vehicle Shopper information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Shoppers | ||||
E | What type(s) of Vehicle Owner information were you looking for? (Please select all that apply.) | File a Complaint (Vehicle, Child Seat, Equipment or Tire Complaint) | P, Q, R | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Owners | ||
Search Complaints | ||||||||||
Safety Recalls (Vehicles, Child Safety Seats) | ||||||||||
Defects Investigations | ||||||||||
Service Bulletins | ||||||||||
Passenger Van Safety | ||||||||||
Emergency Response Vehicles | ||||||||||
Other (please specify) | K | |||||||||
K | What other type of Vehicle Owner information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Owners | ||||
P | What type of complaint? | Vehicle | Checkbox, one-up vertical | Single | Y | Skip Logic Group | Complaint - Type | |||
Tires | ||||||||||
Equipment | ||||||||||
Child Restraints | ||||||||||
Consumer | ||||||||||
Other (please specify) | T | |||||||||
T | What other type of complaint? | Text field, <100 char | Single | N | Skip Logic Group | Other Complaint - Tye | ||||
Q | Did you file your complaint? | Yes | Drop down, select one | Single | Y | Skip Logic Group | Complaint - File | |||
No | U | |||||||||
U | If you did not file your complaint, why not? | Text area, no char limit | Single | N | Skip Logic Group | OE Complaint - Not File | ||||
R | If you could improve one area of the complaint process, what would it be? | Text area, no char limit | Single | N | Skip Logic Group | OE Complaint - Improve | ||||
F | What type(s) of Vehicle Manufacturer information were you looking for? (Please select all that apply.) | Toolkit | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Manufacturer | |||
EWR (Early Warning Reporting) Information | ||||||||||
Foreign Campaigns | ||||||||||
Flat Files (Complaints, Defect Investigations, Recalls, Technical Service Bulletins) | ||||||||||
Other (please specify) | L | |||||||||
L | What other type of Vehicle Manufacturer information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Manufacturer | ||||
G | What type(s) of Parents Central information were you looking for? (Please select all that apply.) | Car Seats (Car Seats & Booster Basics, Installation Tips, Securing Your Child, Instructional Videos, Protect Your Unborn Child, Campaign Toolkit) | Checkbox, one-up vertical | Multi | Y | Skip Logic Group | Parents | |||
On the Move (School Buses, Bicycle Safety, Walking, Seat Belts, Chuggington) | ||||||||||
At the Wheel (Driving, Seat Belts, Alcohol, Distraction) | ||||||||||
In and Around the Car (Backover, Heatstroke, Power Windows, Seat Belt Entanglement, Trunk Entrapment, Vehicle Rollaway) | ||||||||||
Other (please specify) | M | |||||||||
M | What other type of Vehicle Owner information were you looking for? | Text area, no char limit | Single | N | Skip Logic Group | Other Parents | ||||
What made you decide to look for this type of information? | Text area, no char limit | Single | N | OE Why Look | ||||||
How were you primarily looking information? | Top navigation bar | Radio button, one-up vertical | Single | Y | OPS Group* | Look for Info | ||||
Left navigation bar | ||||||||||
Quick links on the right sidebar | ||||||||||
Links in the center of the page | ||||||||||
Search feature | ||||||||||
Other (please specify) | X | |||||||||
X | What other way were you primarily looking for information? | Text field, <100 char | Single | N | OPS Group* | Other Look for Info | ||||
Were you able to find what you were looking for on the site today? | Yes | Drop down, select one | Single | Y | Skip Logic Group | Find | ||||
No | E | |||||||||
E | What were you looking for that you could not find? | Text area, no char limit | Single | N | Skip Logic Group | OE Did Not Find | ||||
Which of the following sources drove you to visit the site today? Please rank the top 3 (Rank 1 is most important). Rank 1 (Required) |
Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 1 | ||||
Video I saw on YouTube | ||||||||||
Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||
Advertising on social networks (Facebook,Twitter) | Randomize | |||||||||
Message directly from the company on a social network | ||||||||||
Online Pinboard (Pinterest) | ||||||||||
Mobile phone text messages or alerts | ||||||||||
Instant Message from a friend or colleague | ||||||||||
Familiarity with SaferCar/I already knew about it | ||||||||||
Promotional email(s) from SaferCar | ||||||||||
Search engine results | ||||||||||
Word of mouth recommendation from someone I know | ||||||||||
TV, radio, newspaper, or magazine advertising | ||||||||||
Internet advertising | ||||||||||
Don't know | ||||||||||
Other | Anchor Answer Choice | |||||||||
Rank 2 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | N | Rank Group | SV - Rank 2 | ||||
Video I saw on YouTube | ||||||||||
Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||
Advertising on social networks (Facebook,Twitter) | Randomize | |||||||||
Message directly from the company on a social network | ||||||||||
Online Pinboard (Pinterest) | ||||||||||
Mobile phone text messages or alerts | ||||||||||
Instant Message from a friend or colleague | ||||||||||
Familiarity with SaferCar/I already knew about it | ||||||||||
Promotional email(s) from SaferCar | ||||||||||
Search engine results | ||||||||||
Word of mouth recommendation from someone I know | ||||||||||
TV, radio, newspaper, or magazine advertising | ||||||||||
Internet advertising | ||||||||||
Don't know | Anchor Answer Choice | |||||||||
Other | Anchor Answer Choice | |||||||||
Rank 3 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | N | Rank Group | SV - Rank 3 | ||||
Video I saw on YouTube | ||||||||||
Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||
Advertising on social networks (Facebook,Twitter) | Randomize | |||||||||
Message directly from the company on a social network | ||||||||||
Online Pinboard (Pinterest) | ||||||||||
Mobile phone text messages or alerts | ||||||||||
Instant Message from a friend or colleague | ||||||||||
Familiarity with SaferCar/I already knew about it | ||||||||||
Promotional email(s) from SaferCar | ||||||||||
Search engine results | ||||||||||
Word of mouth recommendation from someone I know | ||||||||||
TV, radio, newspaper, or magazine advertising | ||||||||||
Internet advertising | ||||||||||
Don't know | Anchor Answer Choice | |||||||||
Other | Anchor Answer Choice | |||||||||
If you could make one improvement to the site, what would it be? | Text area, no char limit | Single | N | OE Improvement |
File Type | application/vnd.openxmlformats-officedocument.spreadsheetml.sheet |
File Modified | 0000-00-00 |
File Created | 0000-00-00 |