565 Investor.gov Questionnaire 10.10.12

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Overview

Welcome and Thank You Text
Model Questions
Custom Questions

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Sheet 1: Welcome and Thank You Text

Model Instance Name:
Investor
MID:	New Measure - DOT will fill in
Date:	9/28/2012
Welcome and Thank You Text
	Directions:
	This welcome text is shown at the top of the questionnaire window and the thank you text at the bottom. This is a good place to mention the site/company/agency name so the visitor knows whom they are taking the survey for. Feel free to modify the standard Welcome and Thank you text shown in the boxes below. Please read comments before using any of the text.
					Examples
					Welcome Text Example
	Welcome Text
	bharati.hulbanni: if STORES MEASURE: do NOT use any welcome text. Thank you for visiting Investor.gov. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.
					Thank You Text Example
	DEFAULT Thank You Text
	bharati.hulbanni: TY text can be used for all measure types (call center, web, stores, mobile etc.) “Thank you for taking our survey - and for helping us serve you better. We appreciate your input!”
	ALTERNATE WEB Thank You Text
	bharati.hulbanni: Use this TY text ONLY for WEB

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Sheet 2: Model Questions

Model Instance Name:
Investor
MID:		New Measure - DOT will fill in
Partitioned (Y)
Date:	9/28/2012
Investor
Model questions utilize the ACSI methodology to determine scores and impacts
		ELEMENTS (drivers of satisfaction)			CUSTOMER SATISFACTION			FUTURE BEHAVIORS
	MQ Label			MQ Label			MQ Label
		Content (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Recommend (1=Very Unlikely, 10=Very Likely)
1	Content - Accuracy	Please rate your perception of the accuracy of information on this site.	17	Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)	20	Recommend	How likely are you to recommend this site to someone else?
2	Content - Quality	Please rate the quality of information on this site.	18	Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)			Return (1=Very Unlikely, 10=Very Likely)
3	Content - Freshness	Please rate the freshness of content on this site.	19	Satisfaction - Ideal	How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close)	21	Return	How likely are you to return to this site?
		Functionality (1=Poor, 10=Excellent, Don't Know)						Seek More Information (1=Very Unlikely, 10=Very Likely)
4	Functionality - Usefulness	Please rate the usefulness of the website tools provided on this site.				22	Seek More Information	How likely are you to seek out more information about investment professionals and potential investments as a result of visiting this site?
5	Functionality - Convenient	Please rate the convenient placement of the website tools on this site.
6	Functionality - Variety	Please rate the variety of website tools on this site.
		Look and Feel (1=Poor, 10=Excellent, Don't Know)
7	Look and Feel - Appeal	Please rate the visual appeal of this site.
8	Look and Feel - Balance	Please rate the balance of graphics and text on this site.
9	Look and Feel - Readability	Please rate the readability of the pages on this site.
		Navigation (1=Poor, 10=Excellent, Don't Know)
10	Navigation - Organized	Please rate how well the site is organized.
11	Navigation - Options	Please rate the options available for navigating this site.
12	Navigation - Layout	Please rate how well the site layout helps you find what you are looking for.
13	Navigation - Clicks	Please rate the number of clicks to get where you want on this site.
		Site Performance (1=Poor, 10=Excellent, Don't Know)
14	Site Performance - Loading	Please rate how quickly pages load on this site.
15	Site Performance - Consistency	Please rate the consistency of speed from page to page on this site.
16	Site Performance - Errors	Please rate the ability to load pages without getting error messages on this site.

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Sheet 3: Custom Questions

Model Instance Name:				red & strike-through: DELETE
Investor				underlined & italicized: RE-ORDER
MID: New Measure - DOT will fill in				pink: ADDITION
Date:	9/28/2012			blue + -->: REWORDING
Investor CUSTOM QUESTION LIST
bharati.hulbanni: Hide (DO NOT DELETE) this column before sending to a client. QID	Skip Logic Label	Question Text	bharati.hulbanni: Hide (DO NOT DELETE) this column before sending to a client. AnswerIDs (DOT)	Answer Choices (limited to 50 characters)	Skip to	Type (select from list)	Single or Multi	Required Y/N	Special Instructions	CQ Label
		How frequently do you visit this site?		This is my first visit		Radio button, one-up vertical	Single	Y		Visit Frequency
				Daily
				Weekly
				Monthly
				Every few months
				Once every six months or less often
		Which category best describes you?		Individual Investor		Radio button, one-up vertical	Single	Y	Skip Logic Group*	Role
				Financial Advisor or Investment/Securities Professional
				Student
				Teacher/Academic
				Attorney
				Media/Press
				General Public
				Other	A
	A	Please briefly describe your role:				Text field, <100 char		N	Skip Logic Group*	Other role
		What is your primary interest in visiting this site today?		Obtain basic or general information about investing		Radio button, one-up vertical	Single	Y	Skip Logic Group*	Primary Reason
				Learn about investment scams or avoiding fraud
				Learn about fees for investment products and services
				Check out the background of an investment professional
				Other	B
	B	Please briefly describe your primary interest in visiting this site today:	B			Text field, <100 char		N	Skip Logic Group*	Other reason
		Did you learn something on Investor.gov that might impact your behavior in the future?		No		Radio button, one-up vertical	Single	Y	Skip Logic Group*	Learning
				Yes	C
				Maybe	C
	C	Please specify what you learned:				Text area, no char limit		N	Skip Logic Group*	Learned
		How did you learn about Investor.gov?		Search engine (Google, Bing, etc.)		Radio button, one-up vertical	Single	Y	Skip Logic Group*	How Found
				Referred by SEC.gov
				Referred by another website, other than SEC.gov
				Social media (Twitter, Facebook, etc.)
				News source (magazine/newspaper/radio/television)
				Referred by a friend or family member
				Prior visit
				Other	D
	D	Please specify how you learned about Investor.gov:				Text area, no char limit		N	Skip Logic Group*	OE-Found
		Did the site help you do what you wanted to do today?		Yes		Radio button, one-up vertical	Single	Y	Skip Logic Group*	Able to Accomplish
				No	E
				Partially	E
				I wasn't looking for anything in particular
	E	Please specify what you were trying to do:				Text area, no char limit		N	Skip Logic Group*	Unable to Accomplish
		If you could make one change/improvement to Investor.gov website, what would it be?				Text area, no char limit		N		Improvement
		How did you look for the information you wanted / needed on this site? (select all that apply)		Used the navigation tabs/headings near the top of the home page		Checkbox, one-up vertical	Multi	Y	Skip Logic Group*	Method of Looking
				Used the topic buttons on the main central part of the home page
				Used the site search feature
				Used the site map
				Already knew where to go on the site or had specific page bookmarked
				Not sure
				Other	F
	F	What other method did you use to look for the information you wanted / needed?				Text area, no char limit		N	Skip Logic Group*	Other Method
		How would you describe your navigation experience on this site today? (Please select all that apply.)		I had no difficulty navigating/browsing on this site		Checkbox, one-up vertical	Multi	Y	Skip Logic Group*	Navigation
				Links often did not take me where I expected	G
				Had difficulty finding relevant information
				Links/labels are difficult to understand
				Too many links/navigational options to choose from
				Had technical difficulties (error messages, broken links, etc.)	H
				Could not navigate back to previous information
				I had a navigation difficulty not listed above:	I
	G	Please describe any specific navigation links or paths that did not take you where you expected:				Text area, no char limit		N	Skip Logic Group*	OE_Nav Path
	H	Please describe which links were broken or had error messages:				Text area, no char limit		N	Skip Logic Group*	OE_Nav Link
	I	Please briefly describe your navigation difficulty:				Text area, no char limit		N	Skip Logic Group*	OE_Navigate
		Did you use any search features on this site today?		Yes	J	Radio button, one-up vertical	Single	Y	Skip Logic Group*	Search Usage
				No
	J	Please tell us about your experience with the site's search features today. (Please select all that apply.)		Search results were helpful		Checkbox, one-up vertical	Multi	Y	Skip Logic Group*	Search Experience
				Results were not relevant/not what I wanted
				Too many results/I needed to refine my search
				Not enough results
				Returned NO results	K
				Received error message(s)	L
				Search speed was too slow
				I experienced a different search issue (please explain):	L
	K	What search term(s) did you use?				Text area, no char limit		N	Skip Logic Group*	OE_Search Terms
	L	Please describe the issues or errors you experienced with the search feature:				Text area, no char limit		N	Skip Logic Group*	OE_Search Issue