586 NASA Questonnaire final 8.27.12

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Overview

Guidelines
Welcome and Thank You Text
Current Model Qsts
Current CQs

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Sheet 1: Guidelines

Questionnaire Management Guidelines

Goals:

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One consolidated document to track all model and CQ changes throughout the life of the project

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Questionnaire always matches the live survey

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Easy and error-free way to submit CQ changes

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All changes tracked and reflected in one document (DOT will help)

Questionnaire Resources:

1

Questionnaire Design and Approval Process

2

Question Grouping Rules

3

OPS vs. Skip Logic Decision for "Other, Please Specify"

4

Foreign Language Survey Instructions

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Sheet 2: Welcome and Thank You Text

Model Instance Name:
NASA Mobile
MID:	Existing Measure - Please fill in; New Measure - DOT will fill in
Date:	7/2/2012
Welcome and Thank You Text
	Directions:
	This welcome text is shown at the top of the questionnaire window and the thank you text at the bottom. This is a good place to mention the site/company/agency name so the visitor knows whom they are taking the survey for. Feel free to modify the standard Welcome text shown in the box below.
					Examples
					Welcome Text Example
	Welcome Text
	Thank you for visiting our site. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.
					Thank You Text Example
	Thank You Text
	Thank you for taking our survey - and for helping us serve you better. Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our website.

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Sheet 3: Current Model Qsts

Model Instance Name:
NASA Mobile
MID:		Existing Measure - Please fill in; New Measure - DOT will fill in
Partitioned (Y/N)?		NO - Mobile Measure
Date:		7/2/2012
NASA Mobile
Model questions utilize the ACSI methodology to determine scores and impacts
		ELEMENTS (drivers of satisfaction)			CUSTOMER SATISFACTION			FUTURE BEHAVIORS
	MQ Label			MQ Label			MQ Label
		Site Information (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Return (1=Very Unlikely, 10=Very Likely)
1	Site Information - Thoroughness	Please rate the thoroughness of site information on this mobile site.	9	Satisfaction - Overall	What is your overall satisfaction with this mobile site? (1=Very Dissatisfied, 10=Very Satisfied)	12	Return to Mobile Site	How likely are you to return to this mobile site?
2	Site Information - Answers	Please rate how well the mobile site information provides answers to your questions.	10	Satisfaction - Expectations	How well does this mobile site meet your expectations? 1=Falls Short, 10=Exceeds)			Recommend (1=Very Unlikely, 10=Very Likely)
		Look and Feel (1=Poor, 10=Excellent, Don't Know)	11	Satisfaction - Ideal	How does this site compare to your idea of an ideal mobile website? (1=Not Very Close, 10=Very Close)	13	Recommend Mobile Site	How likely are you to recommend this mobile site to someone else?
3	Look and Feel - Appeal	Please rate the visual appeal of this mobile site.
4	Look and Feel - Readability	Please rate the readability of the pages on this mobile site.
		Navigation (1=Poor, 10=Excellent, Don't Know)
5	Navigation - Organized	Please rate how well this mobile site is organized.
6	Navigation - Options	Please rate the options available for navigating this mobile site.

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Sheet 4: Current CQs

Model Instance Name:

red & strike-through: DELETE

NASA Mobile

underlined & italicized: RE-ORDER

MID: Existing Measure - Please fill in; New Measure - DOT will fill in

pink: ADDITION

Date:

7/2/2012

blue + -->: REWORDING

NASA Mobile CUSTOM QUESTION LIST

QID

Skip Logic Label

Question Text

Answer Choices (limited to 50 characters)

Skip to

Type (select from list)

Single or Multi

Required Y/N

bharati.hulbanni: Can not have more than one CQ GroupType (denoted by an *) within one colored group in 'Special Instructions' . Special Instructions

CQ Label

Was this your first time visiting this mobile site?

Yes

Radio button, one-up vertical

Single

Y

Visit Freq

No

What was the primary goal of your visit to NASA's mobile site today?

View NASA Top Stories

Radio button, one-up vertical

Single

Y

Primary Task

Watch NASA videos

Look for NASA images

Look for NASA news

Find out information about NASA missions

Follow NASA Twitter updates

Other

Please tell us more about what you primarily wanted to accomplish on the site today.

Text area, no char limit

Single

N

OE_Accomplish

Were you able to accomplish your primary goal?

Yes

Radio button, one-up vertical

Single

Y

Accomplish

No

Partially

Did you watch one of NASA's videos today?

Yes

Radio button, one-up vertical

Single

Y

Video

No

Which of the following would you like to see more of on the NASA mobile site? (select all that apply)

News Stories

Checkbox, one-up vertical

Multi

Y

More Of

Images

Videos

Social Media Feeds

None of the above

Which of the following social networking resources do you use to stay connected with NASA? (select all that apply)

Twitter

Checkbox, one-up vertical

Multi

Y

Social Networks

Facebook

Google +

YouTube

Ustream

Flickr

None of the above

Please provide one suggestion to improve this mobile site.

Text area, no char limit

Single

N

Suggestions