589 CDC SM Posting Survey

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Overview

Model Questions
Current Custom Questions

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Sheet 1: Model Questions

Model Instance Name:
CDC Social Media
MID:
Date:
	CDC Social Media
	Model questions utilize the ACSI methodology to determine scores and impacts
	MQ Labels	CUSTOMER SATISFACTION		MQ Labels	FUTURE BEHAVIORS
		Satisfaction			Return (1=Very Unlikely, 10=Very Likely)
1	SM Satisfaction - Overall	What is your overall satisfaction with the CDC presence on this social media channel? (1=Very Dissatisfied, 10=Very Satisfied)	4	SM - Return	How likely are you to return to this CDC social media channel?
2	SM Satisfaction - Expectations	How well does this CDC social media channel meet your expectations? (1=Falls Short, 10=Exceeds)			Recommend (1=Very Unlikely, 10=Very Likely)
3	SM Satisfaction - Ideal	How does this CDC social media channel compare to your idea of an ideal social media channel? (1=Not Very Close, 10=Very Close)	5	SM - Recommend	How likely are you to recommend this CDC social media channel to someone else?
					Likelihood to Visit - Site (1=Very Unlikely, 10=Very Likely)
			6	SM - Visit Website	How likely are you to visit the CDC website in the next 90 days?

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Sheet 2: Current Custom Questions

Model Instance Name:			red & strike-through: DELETE
CDC Social Media			underlined & italicized: RE-ORDER
MID:			pink: ADDITION
Date:			blue + -->: REWORDING
CDC Social Media CUSTOM QUESTION LIST
QID (Group ID)	Skip Logic Label	Question Text	Answer Choices (limited to 50 characters)	Skip to	Type (select from list)	Single or Multi	Required Y/N	Special Instructions	CQ Label
		Please indicate which CDC social media channels you visit/interact with. (Select all that apply)	Facebook		Checkbox, one-up vertical	Multi	Y		CDC SM
			YouTube
			Twitter
			Flickr
			LinkedIn
			None of the above
		Which CDC social media channel did you visit to complete this survey?	Facebook	A - G	Drop Down, select one	Single	Y	Skip Logic	Channel
			YouTube	H-M
			Twitter	N-R
			Flickr	S-W
			LinkedIn	X-BB
			None of the above
	A	What best describes how often you visit Facebook?	3 times or more per day		Drop Down, select one	Single	Y	Skip Logic	FB Frequency
			Once or twice a day
			A few times per week
			Once a week
			A few times per month
			Monthly or less often
			This was my first time
	B	What do you think of the frequency of Facebook posts from CDC?	I think you should have more posts		Radio button	Single	Y	Skip Logic	FB posts
			I think the number of posts is fine as is
			I think you should have less posts
			No opinion
	C	What kind of topics would you like to see posts about on the CDC Facebook page?			Text area, no char limit		N	Skip Logic	FB_OE Topics
	D	How do you typically access your Facebook account:	Desktop/laptop computer		Check-box, one-up vertical	Multi	Y	Skip Logic	FB Access
			Mobile phone
			iPad/Tablet
	E	How do you view the Facebook posts from CDC? (Select all that apply)	Visit the CDC Facebook page		Check-box, one-up vertical	Multi	Y	Skip Logic	FB View
			See the updated posts within my Facebook news feed
			Not sure		Exclusive
	F	Approximately how many organizations/businesses/groups are you a fan of on Facebook?	Less than 5		Drop Down, select one	Single	Y	Skip Logic	FB Fans
			5 - 10
			More than 10
			Not sure
	G	Based on the information you receive from CDC's Facebook posts, how likely are you to make changes to your lifestyle to improve your health?	Very likely		Radio Button	Single	Y	Skip Logic	FB Lifestyle Change
			Likely
			Unlikely
			Very Unlikely
	H	What best describes how often you visit YouTube?	Daily		Drop Down, select one	Single	Y	Skip Logic	YouTube Frequency
			Weekly
			A few times per month
			Monthly or less often
			This was my first time
	I	What do you think of the availability of new YouTube videos from CDC?	I think you should provide new videos more frequently		Radio button	Single	Y	Skip Logic	YouTube posts
			I think the frequency with which you add videos is fine
			I think there are too many videos
			No opinion
	J	What kind of topics would you like to see videos about on the CDC YouTube page?			Text area, no char limit		N	Skip Logic	YouTube_OE Topics
	K	How many CDC YouTube videos did you watch today?	1		Drop Down, select one	Single	Y	Skip Logic	YouTube Videos Watched
			2
			3-5
			More than 5
			Not sure
	L	Approximately how many organizations/businesses/groups do you watch videos of on YouTube?	Less than 5		Drop Down, select one	Single	Y	Skip Logic	YouTube Fans
			5 - 10
			More than 10
			Not sure
	M	Based on the information you receive from CDC's YouTube videos, how likely are you to make changes to your lifestyle to improve your health?	Very likely		Radio Button	Single	Y	Skip Logic	YouTube Lifestyle Change
			Likely
			Unlikely
			Very Unlikely
	N	What best describes how often you visit Twitter?	Daily		Drop Down, select one	Single	Y	Skip Logic	Twitter Frequency
			Weekly
			A few times per month
			Monthly or less often
			This was my first time
	O	What do you think of the frequency of CDC tweets?	I think you should tweet more often		Radio button	Single	Y	Skip Logic	Twitter posts
			I think the frequency of tweets is fine as is
			I think you should tweet less often
			No opinion
	P	What kind of topics would you like to see tweets about on CDC's Twitter page?			Text area, no char limit		N	Skip Logic	Twitter_OE Topics
	Q	Approximately how many organizations/businesses/groups do you follow on Twitter?	Less than 5		Drop Down, select one	Single	Y	Skip Logic	Twitter Fans
			5 - 10
			More than 10
			Not sure
	R	Based on the information you receive from CDC's Twitter, how likely are you to make changes to your lifestyle to improve your health?	Very likely		Radio Button	Single	Y	Skip Logic	Twitter Lifestyle Change
			Likely
			Unlikely
			Very Unlikely
	S	What best describes how often you visit Flickr?	Daily		Drop Down, select one	Single	Y	Skip Logic	Flickr Frequency
			Weekly
			A few times per month
			Monthly or less often
			This was my first time
	T	What do you think of the availability of new CDC photos on Flickr?	I think you should provide new photos more frequently		Radio button	Single	Y	Skip Logic	Flickr posts
			I think the frequency with which you update is fine as is
			I think there are too many photos
			No opinion
	U	What kind of photos would you like to see on CDC's Flickr page?			Text area, no char limit	Single	N	Skip Logic	Flickr OE
	V	Approximately how many organizations/businesses/groups do you follow on Flickr?	Less than 5		Drop Down, select one	Single	Y	Skip Logic	Flickr Fans
			5 - 10
			More than 10
			Not sure
	W	Based on the information you receive from CDC's Flickr page, how likely are you to make changes to your lifestyle to improve your health?	Very likely		Radio Button	Single	Y	Skip Logic	Flickr Lifestyle Change
			Likely
			Unlikely
			Very Unlikely
	X	What best describes how often you visit LinkedIn?	Daily		Drop Down, select one	Single	Y	Skip Logic	LinkedIn Frequency
			Weekly
			A few times per month
			Monthly or less often
			This was my first time
	Y	What do you think of the frequency of posts from CDC on LInkedIn?	I think you should have more posts		Radio button	Single	Y	Skip Logic	LinkedIn posts
			I think the number of posts is fine as is
			I think you should have less posts
			No opinion
	Z	What kind of topics would you like to see posts about on the CDC LinkedIn page?			Text area, no char limit		N	Skip Logic	LinkedIn_OE Topics
	AA	Approximately how many organizations/businesses/groups do you follow on LinkedIn?	Less than 5		Drop Down, select one	Single	Y	Skip Logic	LinkedIn Fans
			5 - 10
			More than 10
			Not sure
	BB	Based on the information you receive from CDC's LinkedIn page, how likely are you to make changes to your lifestyle to improve your health?	Very likely		Radio Button	Single	Y	Skip Logic	LinkedIn Lifestyle Change
			Likely
			Unlikely
			Very Unlikely
		Which of these best describes you?	Individual interested in health issues		Checkbox, one-up vertical	Single	Y	Skip Logic	Role
			Friend or family member of an individual interested in health issues
			Healthcare provider (physician, nurse, physician’s assistant, nurse practitioner, pharmacist, or other healthcare provider)	B
			Public Health Professional	C
			Emergency health professional (First responder, EMT, Paramedic)
			Researcher or scientist
			Educator, teacher or trainer
			Student
			Policymaker, legislator, or staff
			Other, please specify:	A
	A	Please describe your role in coming to this CDC social media channel:			Text area, no char limit		N	Skip Logic	OE_Role
	B	Which best describes your role as a Healthcare Provider:	Doctor				Y		HP Role
			Nurse (LPN, RN, NP, PA)
			Pharmacist
			Other, please specify:	D
	D	Please describe your role as a Healthcare Provider:			Text area, no char limit		N	Skip Logic	OE_HP Role
	C	Please describe your role as a Public Health Professional:	State Public Health Professional				Y		PHP Role
			Local Public Health Professional
			Tribal Public Health Professional
			Federal Public Health Professional
			Not-for-Profit Public Health Professional
			Other, please specify:	E
	E	Please describe your role as a Public Health Professional:			Text area, no char limit		N	Skip Logic	OE_PHP Role
		How did you find the CDC social media channel you visited today:	A link on www.cdc.gov		Radio button	Single	Y	Skip Logic	Awareness
			A text message from CDC
			Search engine
			Follow CDC on another social media channel
			Word of mouth
			Email subscriptions/RSS Feeds
			A blog post mentioning the CDC social media channel
			Referral or links from other websites
			Media/news story
			CDC mobile app
			Other, please specify	A
	A	Please describe how you first found the CDC social media channel you visited today:			Text area, no char limit	Single		Skip Logic	OE_Awareness
		Which of the following additional channels/applications would you like CDC to develop/join? (Select all that apply)	Google+		Checkbox, one-up vertical	Multi	Y	Skip Logic	Add Channels
			Pinterest
			iPhone Apps
			iPad Apps
			Android Apps
			Other, please specify
		Please describe the other channels/applications would you like CDC to develop/join?			Text area, no char limit	Single	N	Skip Logic	OE_Add Channels
		Please select the level to which you agree or disagree with the following statements. CDC's social media posts are credible.	1=Strongly Disagree		Radio button, scale, don't know	Single	Y		A/D_Credible
			2
			3
			4
			5= Strongly Agree
			Don't Know
		CDC's social media posts are relevant.	1=Strongly Disagree		Radio button, scale, don't know	Single	Y		A/D_Relevant
			2
			3
			4
			5= Strongly Agree
			Don't Know
		CDC's social media posts are actionable.	1=Strongly Disagree		Radio button, scale, don't know	Single	Y		A/D_Actionable
			2
			3
			4
			5= Strongly Agree
			Don't Know
		CDC's social media posts are informative.	1=Strongly Disagree		Radio button, scale, don't know	Single	Y		A/D_Informative
			2
			3
			4
			5= Strongly Agree
			Don't Know
		CDC's social media posts are understandable.	1=Strongly Disagree		Radio button, scale, don't know	Single	Y		A/D_Understandable
			2
			3
			4
			5= Strongly Agree
			Don't Know
		How frequently have you visited the CDC website in the last 6 months?	Never		Drop Down, select one	Single	Y		Website Visit Freq
			Once
			2-5 times
			6-15 times
			16 or more times
			Don't Know
		In general, which of the following social media services have you actively participated with in the last 30 days (e.g. posted/shared comments, tweeted, etc.)	Facebook		Checkbox, one-up vertical	Multi	Y		SM - Active Participation
			Twitter
			YouTube
			Flickr
			Google+
			LinkedIn
			Pinterest
			Instagram
			Internet Forums
			Blogs
			Other
		What is your age?	13-19 years old		Drop Down, select one	Single	Y		Age
			20-24 years old
			25-34 years old
			35-44 years old
			45-49 years old
			50-54 years old
			55-65 years old
			65 and older
			Prefer not to answer
		How would you describe yourself?	White (not of Hispanic heritage)		Checkbox, one-up vertical	Multi	Y		Ethnicity
			Hispanic or Latino
			Asian
			Black or African American
			American Indian or Alaska Native
			Native Hawaiian or other Pacific Islander
			Prefer not to answer
		What is the highest level of education you have completed?	High school or less		Radio button, one-up vertical	Single	Y		Education
			Some college
			College degree
			Advanced degree
			Prefer not to answer
		What is your gender?	Female		Radio button, one-up vertical	Single	Y		Gender
			Male
			Transgender
			Prefer not to answer
		Do you have any additional feedback about how CDC's social media services could better meet your needs?			Text area, no char limit	Single	N		Additional Feedback