| Model Instance Name: | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| SEC Main | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
   | 
	
		| MID: | 
 | New Measure - DOT will fill in | 
 | 
 | 
 | 
 | 
 | 
	
		| Partitioned (Y) | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | 
 | 
	
		| Date: | 10/25/2012 | Fill In Date | 
 | 
 | 
 | 
 | 
	
		| SEC Main | 
	
		| Model questions utilize the ACSI methodology to determine scores and impacts | 
	
		| 
 | 
 | ELEMENTS (drivers of satisfaction) | 
 | 
 | CUSTOMER SATISFACTION | 
 | 
 | FUTURE BEHAVIORS | 
	
		| 
 | MQ Label | 
 | 
 | MQ Label | 
 | 
 | MQ Label | 
 | 
	
		| 
 | 
 | Content (1=Poor, 10=Excellent, Don't Know) | 
 | 
 | Satisfaction | 
 | 
 | Primary Resource (1=Very Unlikely, 10=Very Likely) | 
	
		| 1 | Content - Accuracy | Please rate your perception of the accuracy of information on this site. | 20 | Satisfaction - Overall | What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)
 | 23 | Primary Resource | How likely are you to use this site as your primary resource for obtaining information from this agency? | 
	
		| 2 | Content - Quality | Please rate the quality of information on this site. | 21 | Satisfaction - Expectations | How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)
 | 
 | 
 | Recommend (1=Very Unlikely, 10=Very Likely) | 
	
		| 3 | Content - Freshness | Please rate the freshness of content on this site. | 22 | Satisfaction - Ideal | How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close)
 | 24 | Recommend | How likely are you to recommend this site to someone else? | 
	
		| 
 | 
 | Functionality (1=Poor, 10=Excellent, Don't Know) | 
 | 
 | 
 | 
 | 
 | Return (1=Very Unlikely, 10=Very Likely) | 
	
		| 4 | Functionality - Usefulness | Please rate the usefulness of the features provided on this site. | 
 | 
 | 
 | 25 | Return | How likely are you to return to this site? | 
	
		| 5 | Functionality - Convenient | Please rate the convenient placement of the features on this site. | 
 | 
 | 
 | 
 | 
 | Trust (1=Strongly Disagree, 10=Strongly Agree) | 
	
		| 6 | Functionality - Variety | Please rate the variety of features on this site. | 
 | 
 | 
 | 26 | Trust - Best Interests | I can count on this agency to act in my best interests. | 
	
		| 
 | 
 | Look and Feel (1=Poor, 10=Excellent, Don't Know) | 
 | 
 | 
 | 27 | Trust - Trustworthy | I consider this agency to be trustworthy. | 
	
		| 7 | Look and Feel - Appeal | Please rate the visual appeal of this site. | 
 | 
 | 
 | 28 | Trust - Do Right | This agency can be trusted to do what is right. | 
	
		| 8 | Look and Feel - Balance | Please rate the balance of graphics and text on this site. | 
 | 
 | 
 | 
 | 
 |  | 
	
		| 9 | Look and Feel - Readability | Please rate the readability of the pages on this site. | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | Navigation (1=Poor, 10=Excellent, Don't Know) | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 10 | Navigation - Organized | Please rate how well the site is organized. | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 11 | Navigation - Options | Please rate the options available for navigating this site. | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 12 | Navigation - Layout | Please rate how well the site layout helps you find what you are looking for. | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 13 | Navigation - Clicks | Please rate the number of clicks to get where you want on this site. | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | Online Transparency (1=Poor, 10=Excellent, Don't Know) | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 14 | Online Transparency - Disclose | Please rate how thoroughly this site discloses information about what this agency is doing. | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 15 | Online Transparency - Quick | Please rate how quickly agency information is made available on this site. | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 16 | Online Transparency - Access | Please rate how well information about this agency's actions can be accessed by the public on this site. | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | Site Performance (1=Poor, 10=Excellent, Don't Know) | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 17 | Site Performance - Loading | Please rate how quickly pages load on this site. | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 18 | Site Performance - Consistency | Please rate the consistency of speed from page to page on this site. | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 19 | Site Performance - Errors | Please rate the ability to load pages without getting error messages on this site. | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
	
	
	
	
	
	
	
	
	
	
	
		| Model Instance Name: | 
 | 
 | 
 | red & strike-through:  DELETE | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| SEC Main | 
 | 
 | 
 | underlined & italicized: RE-ORDER | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| MID: New Measure - DOT will fill in | 
 | 
 | 
 | pink: ADDITION | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| Date: | 10/25/2012 | 
 | blue + -->: REWORDING | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| SEC Main CUSTOM QUESTION LIST | 
 | 
	
		| QID | Skip Logic Label | Question Text | bharati.hulbanni:
Hide (DO NOT DELETE) this column before sending to a client.
		AnswerIDs (DOT) | Answer Choices (limited to 50 characters)
 | Skip to | Type (select from list) | Single or Multi | Required Y/N
 | Special Instructions | CQ Label | 
 | 
	
		| 
 | 
 | How frequently do you visit this site? | 
 | This is my first visit | 
 | Radio button,  one-up vertical | Single | Y | 
 | Visit Frequency | 
 | 
	
		| 
 | 
 | 
 | 
 | Daily/more than once a day | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Several times a week | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | At least once a month | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Every few months | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Once every six months or less often | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | Which best describes your role in visiting sec.gov today? | 
 | Financial Analyst | 
 | Radio button,  one-up vertical | Single | Y | Skip Logic Group* | Role | 
 | 
	
		| 
 | 
 | 
 | 
 | Lawyer | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Accountant | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Private Investor | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Institutional Investor | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Regulated Entity or Associated Person | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Researcher/Academia | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | General Public | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Issuer | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Filing Agent | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | SEC Employee | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Student | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Other Securities Regulator | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Media | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Federal Employee (non-SEC) | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Other | A | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | A | Please briefly describe your role: | 
 | 
 | 
 | Text field,  <100 char | 
 | N | Skip Logic Group* | Other role | 
 | 
	
		| 
 | 
 | What is your primary reason for visiting this site today? | 
 | Search EDGAR for company filings or other documents | 
 | Radio button,  one-up vertical | Single | Y | Skip Logic Group* | Primary Reason | 
 | 
	
		| 
 | 
 | 
 | 
 | Research current regulations/rulings or SEC staff interpretations | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Review recent news, press releases, speeches | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Review or comment on proposed rules | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Learn about enforcement or litigation activity | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | File or find required forms | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Learn about investing in general, including specific terms or topics | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Submit a Tip, Complaint or Referral about a possible securities law violation | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Learn about the SEC in general or specific SEC Divisions or Offices | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Watch an SEC Webcast | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Learn about Careers/Employment at the SEC | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | International regulatory policy/enforcement or training assistance | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Other | B | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | B | Please briefly describe your primary reason for today's site visit: | 
 | 
 | 
 | Text field,  <100 char | 
 | N | Skip Logic Group* | Other reason | 
 | 
	
		| 
 | 
 | How did you primarily look for the information you wanted / needed on this site? (select all that apply) | 
 | Used the main navigation menu near the top of the homepage | 
 | Radio button,  one-up vertical | Single | Y | Skip Logic Group* | Method of Looking | 
 | 
	
		| 
 | 
 | 
 | 
 | Used links in the center of the homepage (Spotlight, Latest News, Edgar button, etc.) | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Used the site search feature | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Used the site map | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Used the Fast Answers page | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Already knew area to land on or had specific page bookmarked | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Used an external search engine | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Other | C | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | C | What other method did you use to look for the information you wanted / needed? | 
 | 
 | 
 | Text area,  no char limit | 
 | N | Skip Logic Group* | Other Method | 
 | 
	
		| 
 | 
 | How would you describe your navigation experience on this site today? (select all that apply) | 
 | I had no difficulty navigating/browsing on this site | 
 | Checkbox,  one-up vertical | Multi | Y | Skip Logic Group* | Navigation | 
 | 
	
		| 
 | 
 | 
 | 
 | Links often did not take me where I expected |  | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Had difficulty finding relevant information | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Links/labels are difficult to understand | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Too many links/navigational options to choose from | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Had technical difficulties (error messages, broken links, etc.) |  | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Could not navigate back to previous information | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | I had a navigation difficulty not listed above: |  | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | Did you use any of these search features while on the site today? | 
 | I used the EDGAR Company Filings search feature, but not other search features | G | Radio button,  one-up vertical | Single | Y | Skip Logic Group* | Search Usage | 
 | 
	
		| 
 | 
 | 
 | 
 | I used search on the SEC website, but not the EDGAR Company filings search | G | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | I used both EDGAR and another SEC site search option | G | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | I used search feature(s) while on the site, but I'm not sure of which type. | G | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | No I did not use any search tool features on the site | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | G | Please tell us about your experience with the site's search features today. (Please select all that apply) | 
 | Search results were helpful | V | Checkbox,  one-up vertical | Multi | Y | Skip Logic Group* | Search Experience | 
 | 
	
		| 
 | 
 | 
 | 
 | Results were not relevant/not what I wanted | H, V | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Too many results/I needed to refine my search | H, V | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Not enough results | H, V | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Returned NO results | I, V | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Received error message(s) | U, V | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Search speed was too slow | V | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | I experienced a different search issue (please explain): | H, V | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | H | Please briefly explain your experience with the search tool: | 
 | 
 | 
 | Text area,  no char limit | 
 | N | Skip Logic Group* | OE_Search Experience | 
 | 
	
		| 
 | I | What search term(s) did you use? | 
 | 
 | 
 | Text area,  no char limit | 
 | N | Skip Logic Group* | OE_Search Terms | 
 | 
	
		| 
 | U | Please describe the error message you received and the topic you were on: | 
 | 
 | 
 | Text area,  no char limit | 
 | N | Skip Logic Group* | OE_Search Error | 
 | 
	
		| 
 | V | Did you use any of the advanced search options, such as filtering by date, file type, or full text search? | 
 | Yes, and they improved my search experience. |  | Radio button,  one-up vertical | Single | Y | Skip Logic Group* | Search Options | 
 | 
	
		| 
 | 
 | 
 | 
 | Yes, but they did not improve my search experience |  | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | No, I did not use the advanced search option features |  | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | I was not aware there were advanced search features |  | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 |  | Were you able to find what you were looking for on sec.gov today? | 
 | Yes |  | Radio button,  one-up vertical | Single | Y | Skip Logic Group* | Able to Accomplish | 
 | 
	
		| 
 | 
 | 
 | 
 | No | X, Y | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Partially | X, Y | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | I wasn't looking for anything in particular | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | X | Please tell us specifically what were you unable to find or accomplish? | 
 | 
 | 
 | Text area,  no char limit | 
 | N | Skip Logic Group* | Unable to Accomplish | 
 | 
	
		| 
 | Y | What will you do next? | 
 | Try again later |  | Radio button,  one-up vertical | Single | Y | Skip Logic Group* | Do Next | 
 | 
	
		| 
 | 
 | 
 | 
 | Contact SEC by telephone | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Contact SEC via email | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Use the Online Feedback form | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Contact SEC through regular mail | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Try another website or other resource | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Nothing, although I did not find what I was looking for | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Other | Z | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | Z | Please describe what you will do next: | 
 | 
 | 
 | Text area,  no char limit | 
 | N | Skip Logic Group* | OE_Do Next | 
 | 
	
		| 
 | 
 | How did you find SEC.gov today? | 
 | Familiarity with the SEC or the website | 
 | Checkbox,  one-up vertical | Multi | Y | Skip Logic Group* | Find SEC.gov | 
 | 
	
		| 
 | 
 | 
 | 
 | Search engine results | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Word of mouth recommendation from someone I know | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | TV, radio, newspaper, or magazine mention | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Link from another government website | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Bookmark to SEC.gov or specific page | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Email(s) from the SEC | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | SEC posting on Twitter | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | SEC posting on Facebook | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Internet blogs or discussion forums | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Message directly from the organization on a social network | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Message or recommendation from a friend on a social network | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | YouTube video | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Don't know | 
 | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | 
 | 
 | 
 | Other | Q | 
 | 
 | 
 | 
 | 
 | 
 | 
	
		| 
 | Q | Please describe briefly how you found SEC.gov: | 
 | 
 | 
 | Text field,  <100 char | 
 | N | Skip Logic Group* | OE_Find SEC | 
 | 
	
		| 
 | 
 | If you could make one change/improvement to the SEC website, what would it be? | 
 | 
 | 
 | Text area,  no char limit | 
 | N | 
 | Improvements | 
 |