600 2012 600 NLM Exhibition Survey 11-28-12

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Overview

Welcome and Thank You Text
Current Model Qsts
Current Custom Qsts

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Sheet 1: Welcome and Thank You Text

Model Instance Name: NLM Exhibition
#REF!
MID:	#REF!
Date:	Fill In Date
Welcome and Thank You Text
	Directions:
	This welcome text is shown at the top of the questionnaire window and the thank you text at the bottom. This is a good place to mention the site/company/agency name so the visitor knows whom they are taking the survey for. Feel free to modify the standard Welcome text shown in the box below.
					Examples
					Welcome Text Example
	Welcome Text
	Thank you for visiting the NLM Exhibition Program site. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.
					Thank You Text Example
	Thank You Text
	Thank you for taking our survey - and for helping us serve you better. Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our web site.

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Sheet 2: Current Model Qsts

Model Instance Name:
Fill-in Measure Name		NLM Exhibition V2
MID:
Partition: Y
Date:		11/28/2012
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Model questions utilize the ACSI methodology to determine scores and impacts
		ELEMENTS (drivers of satisfaction)			CUSTOMER SATISFACTION			FUTURE BEHAVIORS
		Content (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Return (1=Very Unlikely, 10=Very Likely)
1	Content - Accuracy	Please rate your perception of the accuracy of information on this site.	17	Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)	20	Return	How likely are you to return to this site?
2	Content - Quality	Please rate the quality of information on this site.	18	Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)			Recommend (1=Very Unlikely, 10=Very Likely)
3	Content - Freshness	Please rate the freshness of content on this site.	19	Satisfaction - Ideal	How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close)	21	Recommend	How likely are you to recommend this site to someone else?
		Functionality (1=Poor, 10=Excellent, Don't Know)
4	Functionality - Usefulness	Please rate the usefulness of the website tools provided on this site.
5	Functionality - Convenient	Please rate the convenient placement of the website tools on this site.
6	Functionality - Variety	Please rate the variety of website tools on this site.
		Look and Feel (1=Poor, 10=Excellent, Don't Know)
7	Look and Feel - Appeal	Please rate the visual appeal of this site.
8	Look and Feel - Balance	Please rate the balance of graphics and text on this site.
9	Look and Feel - Readability	Please rate the readability of the pages on this site.
		Navigation (1=Poor, 10=Excellent, Don't Know)
10	Navigation - Organized	Please rate how well the site is organized.
11	Navigation - Options	Please rate the options available for navigating this site.
12	Navigation - Layout	Please rate how well the site layout helps you find what you are looking for.
13	Navigation - Clicks	Please rate the number of clicks to get where you want on this site.
		Site Performance (1=Poor, 10=Excellent, Don't Know)
14	Site Performance - Loading	Please rate how quickly pages load on this site.
15	Site Performance - Consistency	Please rate the consistency of speed from page to page on this site.
16	Site Performance - Errors	Please rate the ability to load pages without getting error messages on this site.

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Sheet 3: Current Custom Qsts

Model Instance Name:			red & strike-through: DELETE
NLM Exhibition V2			underlined & italicized: RE-ORDER
MID:			pink: ADDITION
Date:	11/28/2012		blue + -->: REWORDING
NLM Exhibition V2 CUSTOM QUESTION LIST
QID	Skip Logic Label	Question Text	Answer Choices (limited to 50 characters)	Skip to	Type (select from list)	Single or Multi	Required Y/N	Special Instructions	CQ Label
		How frequently do you visit this site?	Daily		Dropdown (Select-one)	Single	Y		Frequency of Visit
			Two to three times per week
			About once a month
			About once every three months
			Every 6 months or less often
			This is my first time visiting this site
		How did you come to this NLM Exhibition Program Web site? (please select one)	Web search engine (Yahoo!, Google, AOL , etc.)		Radio button, one-up vertical	Single	Y	Randomize	Source of Awareness
			Link from another Web site					OPS Group
			Social Networking site (Facebook, LinkedIn, Tweet, etc.)
			Email, link, or print-materials about a traveling exhibition
			Email, link, or print-materials by a Tribal college or organization
			Personal referral—family, friend, teacher, colleague, etc.
			Don't know
			Other, please specify	A				Anchor Answer Choice
	A	Other awareness source			Text field, <100 char	Single	N	OPS Group	Other Awareness Source
		How do you best describe yourself?	College/Graduate Student		Radio button, one-up vertical	Single	Y	OPS Group	Describes
			Educator
			Librarian or Information Professional
			Medical or science professional
			Member of the General Public
			Researcher
			Secondary Student (grades 6-12)
			Other, please specify:	A
	A	Other best describes			Text field, <100 char	Single	N	OPS Group	Other Best Describes
		What is the primary purpose of your coming to this site today? Please select one.	Research a specific topic	B	Radio button, one-up vertical	Single	Y	Skip Logic Group	Reason for Visit
			Learn more about the NLM Exhibition Program	C
			Access online exhibitions	D
			Just browsing
			Other (please specify)	A
	A	What other primary reason do you have for visiting today?			Text area, no char limit	Single	N	Skip Logic Group	Other Reason for Visit
	B	If researching a specific topic, what types of materials were you looking for today? Please select all that apply.	Exhibitions on the topic		Radio button, one-up vertical	Single	Y	Skip Logic Group	Research Materials Seeking
			Educational resources—class materials, instructional templates, etc.
			Primary sources—e.g., photos, illustrations, interviews, etc.
			Bibliographies
			Links to relevant web sites
			Other, please specify	E
	E	What other materials are you seeking today?			Text area, no char limit	Single	N	Skip Logic Group	Other Research Materials Seeking
	C	If inquiring about the NLM Exhibition Program, what information were you looking for today? Please select one.	General information (overview, contact, visit, etc.)		Radio button, one-up vertical	Single	Y	Skip Logic Group	Exhibition Program Info
			Available traveling exhibitions
			How to book a traveling exhibition
			Online educational materials
			Exhibition titles by the Program
			Other, please specify	F
	F	What other information about the Exhibition Program are you seeking today?			Text area, no char limit	Single	N	Skip Logic Group	Other Exhibition Program Info
	D	If looking for an online exhibition, what types of materials were you looking for today? Please select all that apply.	Exhibition narrative/text		Radio button, one-up vertical	Single	Y	Skip Logic Group	Online Exhibition Materials
			Design and visual presentation styles
			Web site features and available functions
			Educational resources
			Traveling exhibition information
			Other, please specify	G
	G	What other information about an online exhibition are you seeking today?			Text area, no char limit	Single	N	Skip Logic Group	Other Online Exhibition Materials
		Were you able to find what you were looking for today?	Just browsing/Wasn't looking for anything in particular		Radio button, one-up vertical	Single	Y	Skip Logic Group	Found Information
			Yes
			No	A
			Partially	A
	A	If you selected partially or no, what were you looking for?			Text area, no char limit	Single	N	Skip Logic Group	Why Not Found Info
		Please describe your experience with navigation on this site today.	I had no difficulty browsing on this site.		Checkbox, one-up vertical	M	Y	Skip Logic Group	Navigation Experience
			Links did not take me where I expected
			Had technical difficulties (e.g. broken link)
			Too many links or navigational choices
			Would often feel lost, not know where I was
			Links/labels are difficult to understand
			Could not navigate back to previous information
			Other, please specify:	A
	A	What other experience did you have with navigation today?			Text area, no char limit		N	Skip Logic Group	Other Navigation Experience
		Please rate the site on the following: (1=poor; 10=excellent) Attractive colors	1 = Poor		Radio button, one-up vertical	Single	N	Matrix Group	Attractive Colors
			2
			3
			4
			5
			6
			7
			8
			9
			10 = Excellent
		Thumbnail images look interesting	1 = Poor			Single	N	Matrix Group	Clear Text
			2		Radio button, scale, no don't know
			3
			4
			5
			6
			7
			8
			9
			10 = Excellent
		Web site design enhances readability	1 = Poor			Single	N	Matrix Group	Balanced Graphics/Text
			2		Radio button, scale, no don't know
			3
			4
			5
			6
			7
			8
			9
			10 = Excellent
		Graphic and text that are clearly related	1 = Poor			Single	N	Matrix Group	Interesting Content
			2		Radio button, scale, no don't know
			3
			4
			5
			6
			7
			8
			9
			10 = Excellent
		Please give details on why you rated the site this way:	open end		Text area, no char limit	S	N		Reasons for Ratings
		During your visit to the site, which of the following online materials did you find most useful or interesting? [Select up to three]	Exhibition narrative/text		Checkbox, one-up vertical	M	S	Skip Logic Group	Most Useful or Interesting Materials
			Visual materials—photos, graphics, and other 2-D visuals
			Multimedia—interview audios and films or other audiovisuals
			Digitized primary sources—books, pamphlets, monographs, posters, etc.
			Traveling exhibition information
			Online educational resources
			Links to other exhibitions or related web sites
			Other, please specify.	A
	A	What other online materials did you find useful or interesting?			Text area, no char limit		N	Skip Logic Group	Other Interesting or Useful Materials
		What was the most interesting feature or item you found on this site? (open ended)	open end		Text area, no char limit		N		Improve Visual Display
		What is your race or ethnicity?	African American or Black		Radio button, one-up vertical	S	N		Race/Ethnicity
			Alaska Native, American Indian/Native American, or Native Hawaiian
			Asian/Pacific Islander
			Hispanic or Latino
			White
			Other