630 2013 630 Mullen Questionnaire_MyFuture.com V2 5-7-12

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Overview

Current Model Qsts
Current CQs

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Sheet 1: Current Model Qsts

Model Instance Name:			red & strike-through: DELETE
MyFuture.com v2			underlined & italicized: RE-ORDER
MID:			pink: ADDITION
Date: 5/7/2012			blue + -->: REWORDING
MyFuture.com v2
Model questions utilize the ACSI methodology to determine scores and impacts
	ELEMENTS (drivers of satisfaction)		CUSTOMER SATISFACTION		FUTURE BEHAVIORS
	Content (1=Poor, 10=Excellent, Don't Know)		Satisfaction		Return (1=Very Unlikely, 10=Very Likely)
Content - Accuracy	Please rate the accuracy of information on this site.	Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)	Return	How likely are you to return to this site?
Content - Quality	Please rate the quality of information on this site.	Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)		Recommend (1=Very Unlikely, 10=Very Likely)
Content - Freshness	Please rate the freshness of content on this site.	Satisfaction - Ideal	How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close)	Recommend	How likely are you to recommend this site to someone else?
	Look and Feel (1=Poor, 10=Excellent, Don't Know)				Top Source (1=Very Unlikely, 10=Very Likely)
Look and Feel - Appeal	Please rate the visual appeal of this site.			Top Source	How likely are you to use this site as a top source to help you make a decision regarding your future plans?
Look and Feel - Balance	Please rate the balance of graphics and text on this site.
Look and Feel - Readability	Please rate the readability of the pages on this site.
	Navigation (1=Poor, 10=Excellent, Don't Know)
Navigation - Organized	Please rate how well the site is organized.
Navigation - Options	Please rate the options available for navigating this site.
Navigation - Layout	Please rate how well the site layout helps you find what you are looking for.
Navigation - Clicks	Please rate the number of clicks to get where you want on this site.
	Search (1=Poor, 10=Excellent, Don't Know)
Search - Results Relevance	Please rate the relevance of search results on this site.
Search - Results Organization	Please rate the organization of search results on this site.
Search - Results Help	Please rate how well the search results help you decide what to select.
Search - Feature Narrow	Please rate how well the search feature helps you to narrow the results to find what you want.
	Site Performance (1=Poor, 10=Excellent, Don't Know)
Site Performance - Loading	Please rate how quickly pages load on this site.
Site Performance - Consistency	Please rate the consistency of speed from page to page on this site.
Site Performance - Errors	Please rate the ability to load pages without getting error messages on this site.

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Sheet 2: Current CQs

Model Instance Name:			red & strike-through: DELETE
MyFuture.com v2			underlined & italicized: RE-ORDER
MID:			pink: ADDITION
Date: 5/7/2012			blue + -->: REWORDING
MyFuture.com v2 CUSTOM QUESTION LIST
QID	Skip Logic Label	Question Text	Answer Choices (limited to 50 characters)	Skip to	Type (select from list)	Single or Multi	Required Y/N	Special Instructions	CQ Label
MMW2365		What is your role in visiting the site today?	I am age 16-24 exploring options for my future		Drop down, select one	S	Y	Skip Logic Group	Role
			I am over age 24 exploring options for my future
			I am a parent exploring options for my child's future
			I am a relative of a young person exploring options for their future
			I am a guidance counselor/educator/teacher helping students explore options for their futures
			I am in the Military looking for options for my future
			Other, please specify:	A
MMW2366	A	Other role			Text area, no char limit		N		Other role
MMW2367		What was the reason you visited the site today? (Please select all that apply.)	Explore careers		Checkbox, one-up vertical	M	Y	Skip Logic Group	Reason for visit
			Find specific career information
			Compare careers
			Find out earning potential for careers
			To create a resume
			Find a job
			Explore colleges
			Find specific college information
			Compare colleges
			Find a college
			Explore Military careers
			Find specific Military career information
			Learn more about the Military
			Find a Military job
			Other, please specify:	A
MMW2368	A	Other reason			Text area, no char limit		N		Other reason
MMW2369		At what stage are you in your search?	Just starting		Drop down, select one	S	Y		Stage
			Narrowing down options
			Making final choice
MMW2370		What section of the site did you primarily visit today?	Career	A,B,C,D,M	Drop down, select one	S	Y	Skip Logic Group	Section visited
			College	E,F,G,H,M
			Military	I,J,K,L
MMW2371	A	What specific article(s) did you review within the career section? (Please select all that apply.)	Finding a Job		Checkbox, one-up vertical	M	Y		Career articles
			Creating Your Resume
			Creating Your Cover Letter
			Acing the Interview
			Internships
			Volunteer Work
			Career-Changing Tips
			Did not review any
MMW2372	B	What tools/checklists did you use within the career section?	Resume Builder		Checkbox, one-up vertical	M	Y		Career tools
			Resume Examples
			Checklist: Tips for Successfully Wrapping up an Interview
			Checklist: Job Search
			Checklist: Building a Career Network
			Did not use any
MMW2373	C	Please rate your satisfaction with the quality of careers content provided on this site.	1=Poor		Radio button, scale, has don't know	S	Y		Career quality
			2
			3=Fair
			4
			5=Excellent
			Don’t know
MMW2374	D	Please rate your satisfaction with the amount of careers content provided on this site.	1=Poor		Radio button, scale, has don't know	S	Y		Career amount
			2
			3=Fair
			4
			5=Excellent
			Don’t know
MMW2375	E	What specific article(s) did you review within the college section? (Please select all that apply.)	Planning For College		Checkbox, one-up vertical	M	Y		College articles
			Taking College Entrance Exams
			Choosing a College
			The College Application Process
			Paying For College
			Paying for Two-Year College and Trade Schools
			Campus Life
			Going to Graduate School
			Did not review any
MMW2376	F	What tools/checklists did you use within the college section?	9th/10th Grade College Planning Timeline		Checkbox, one-up vertical	M	Y		College tools
			11th Grade College Planning Timeline
			12th Grade College Planning Timeline
			Transfer Student College Planning Timeline
			Returning Student College Planning Timeline
			Checklist: Testing Tips
			Checklist: Campus Visit
			Checklist: Writing a College Essay
			Checklist: College Interview
			Checklist: Financial Aid Application
			Checklist: Off to College
			Checklist: Managing Academics
			Did not use any
MMW2377	G	Please rate your satisfaction with the quality of college content provided on this site.	1=Poor		Radio button, scale, has don't know	S	Y		College quality
			2
			3=Fair
			4
			5=Excellent
			Don’t know
MMW2378	H	Please rate your satisfaction with the amount of college content provided on this site.	1=Poor		Radio button, scale, has don't know	S	Y		College amount
			2
			3=Fair
			4
			5=Excellent
			Don’t know
MMW2379	I	What specific article(s) did you review within the Military section? (Please select all that apply.)	Enlisting in the Military		Checkbox, one-up vertical	M	Y		Military articles
			Becoming an Officer
			Types of Military Service
			College Assistance
			Military Benefits
			Skills and Opportunities
			Military Life
			Common Military Questions
			Did not review any
MMW2380	J	What tools/checklists did you use within the Military section?	Checklist: Basic Training		Checkbox, one-up vertical	M	Y		Military tools
			Checklist: Military Jargon
			Checklist: Fitness Boot Camp
			Did not use any
MMW2381	K	Please rate your satisfaction with the quality of Military content provided on this site.	1=Poor		Radio button, scale, has don't know	S	Y		Military quality
			2
			3=Fair
			4
			5=Excellent
			Don’t know
MMW2382	L	Please rate your satisfaction with the amount of Military content provided on this site.	1=Poor		Radio button, scale, has don't know	S	Y		Military amount
			2
			3=Fair
			4
			5=Excellent
			Don’t know
MMW2383	M	During your visit, did you notice the information about the Military?	Yes	N	Radio button, one-up vertical	S	Y		Notice Military
			No
			Don’t know
MMW2384	N	What information about the Military was new to you?	College tuition assistance		Checkbox, one-up vertical	M	Y		Military info
			Educational opportunities that exist after Military service
			Military careers
			Military benefits
			Earning comparisons for Military vs. Civilian careers
			Other, please specify:	O
			Don’t know
MMW2385	O	Other Military information:			Text area, no char limit		N
ACQWro0012745		What other section(s) of the site did you visit today? (Please select all that apply.)	Career		Checkbox, one-up vertical	M	N		Other sections visited
			College
			Military
			No other section visited today
MMW2387		What method did you primarily use to look for information on the site today?	Quick site search		Drop down, select one	S	Y	Skip Logic Group	Method
			Quick search by category (careers, college, military)
			Advanced search using filters to find specific content
			Top navigation bar
			Links in the page
			Top Lists
			MyPathway	A
			Just navigating through the pages
			A combination of search and navigation
MMW2388	A	Please rate your satisfaction with the usefulness of the MyPathway tool on this site?	1=Not at all useful	B	Radio button, scale, has don't know	S	Y		MyPathway Useful
			2	B
			3=Neither useful nor useless
			4
			5=Very useful
			Don’t know
MMW2389	B	Why do you feel that way?			Text area, no char limit	S	N		MyPathway results
MMW2390		Did you find what you were looking for on the site today?	Yes		Drop down, select one	S	Y	Skip Logic Group	Find Info
			Partially	A
			No	A
MMW2391	A	What were you trying to find on the site? Please be specific.			Text area, no char limit		N		No info found
ACQWro0012725		How useful was the content provided on this site?	1=Not at all useful	A	Radio button, scale, has don't know	S	N	Skip Logic Group	Usefulness of website tools
			2	A
			3=Neither useful nor useless	A
			4	A
			5=Very useful	A
			Don’t know
MMW2395	A	Why do you feel this way?			Text area, no char limit		N		Feel about tools
MMW2394		Please rate the usefulness of the website tools provided (e.g. my pathway, resume builder, etc) on this site.	1=Not at all useful	A	Radio button, scale, has don't know	S	N	Skip Logic Group	Usefulness of website tools
			2	A
			3=Neither useful nor useless	A
			4	A
			5=Very useful	A
			Don’t know
MMW2393	A	Why do you feel this way?			Text area, no char limit		N		Feel about tools
MMW2396		Did you learn something new from this visit to the site?	1=I did not learn anything new		Radio button, scale, no don't know	S	N		Learn
			2
			3=I learned a few new things
			4
			5=I learned many new things
MMW2397		If you could make one improvement to this site, what would it be?			Text area, no char limit		N		Improvement
MMW2398		How many times have you visited the site before today?	Never		Drop down, select one	S	Y		Frequency of visits
			Once or twice
			Three to five times
			More than five times
MMW2399		What is your gender?	Female		Drop down, select one	S	N		Gender
			Male
MMW2400		Please select the category that includes your age.	Under 16		Drop down, select one	S	N		Age
			16-17
			18-19
			20-21
			22-24
			25 – 34
			35 – 44
			45 – 54
			55 – 64
			65 and over
MMW2401		Are you Spanish/Hispanic/Latino?	No, not Spanish/Hispanic/Latino		Radio button, one-up vertical	S	N		Ethnicity
			Yes, Mexican, Mexican-American, Chicano, Puerto Rican, Cuban or other Spanish/Hispanic/Latino
MMW2402		Which of the following best describes your race? (Please select all that apply.)	American Indian or Alaskan Native		Checkbox, one-up vertical	M	N		Race
			Asian
			Black or African-American
			Native Hawaiian or other Pacific Islander
			White