636 2013 636 Naval HH Questionnaire

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Overview

Welcome and Thank You Text
Current Model Qsts
Current CQs

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Sheet 1: Welcome and Thank You Text

Model Instance Name:
Naval History & Heritage
MID:
Date: 6/25/2013
Welcome and Thank You Text
	Directions:
	This welcome text is shown at the top of the questionnaire window and the thank you text at the bottom. This is a good place to mention the site/company/agency name so the visitor knows whom they are taking the survey for. Feel free to modify the standard Welcome and Thank you text shown in the boxes below. Please read comments before using any of the text.
					Examples
					Welcome Text Example
	Welcome Text
	Thank you for visiting Naval History & Heritage website. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.
					Thank You Text Example
	DEFAULT Thank You Text
	Thank you for taking our survey - and for helping us serve you better. We appreciate your input!
	ALTERNATE WEB Thank You Text
	Thank you for taking our survey - and for helping us serve you better. Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our website.

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Sheet 2: Current Model Qsts

Model Instance Name:
Naval History & Heritage
MID: Existing Measure - Please fill in; New Measure - DOT will fill in
Partitioned (Y/N)? Yes
Date: 6/25/2013
Naval History & Heritage
Model questions utilize the ACSI methodology to determine scores and impacts
	ELEMENTS (drivers of satisfaction)		CUSTOMER SATISFACTION		FUTURE BEHAVIORS
	Search (1=Poor, 10=Excellent, Don't Know)		Satisfaction		Return (1=Very Unlikely, 10=Very Likely)
1	Please rate the relevance of search results on the Naval History site.	17	What is your overall satisfaction with the Naval History site? (1=Very Dissatisfied, 10=Very Satisfied)	20	How likely are you to return to the Naval History site in the future?
2	Please rate the organization of search results on the Naval History site.	18	How well does the Naval History site meet your expectations? (1=Falls Short, 10=Exceeds)		Recommend (1=Very Unlikely, 10=Very Likely)
3	Please rate how well the search results help you decide what to select.	19	How does the Naval History site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close)	21	How likely are you to recommend the Naval History site to someone else?
4	Please rate how well the search feature helps you to narrow the results to find what you want.				Primary Resource (1=Very Unlikely, 10=Very Likely)
	Site Performance (1=Poor, 10=Excellent, Don't Know)			22	How likely are you to use this site as your primary resource for all Naval History and Heritage information?
5	Please rate how quickly pages load on the Naval History site.
6	Please rate the consistency of speed from page to page on the Naval History site.
7	Please rate the ability to load pages without getting error messages on the Naval History site.
	Content (1=Poor, 10=Excellent, Don't Know)
8	Please rate your perception of the accuracy of information on the Naval History site.
9	Please rate the quality of information on the Naval History site.
10	Please rate the freshness of content on the Naval History site.
	Navigation (1=Poor, 10=Excellent, Don't Know)
11	Please rate how well the Naval History site is organized.
12	Please rate the options available for navigating the Naval History site.
13	Please rate how well the site layout helps you find what you are looking for.
	Look and Feel (1=Poor, 10=Excellent, Don't Know)
14	Please rate the visual appeal of the Naval History site.
15	Please rate the balance of graphics and text on the Naval History site.
16	Please rate the readability of the pages on the Naval History site.

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Sheet 3: Current CQs

Model Instance Name:			red & strike-through: DELETE
Naval History & Heritage			underlined & italicized: RE-ORDER
MID: Existing Measure - Please fill in; New Measure - DOT will fill in			pink: ADDITION
Date: 06/25/2013				violet (bold): SKIP LOGIC
				blue + -->: REWORDING
Naval History & Heritage CUSTOM QUESTION LIST
QID	Skip Logic Label	Question Text	Answer Choices (limited to 50 characters)	Skip to	Type (select from list)	Single or Multi	Required Y/N	Special Instructions	CQ Label
		How frequently do you visit the Naval History site?	First time		Drop down, select one	Single	Y		Frequency
			Daily
			Weekly
			Monthly
			Every 2 months or less often
		What best describes your role when visiting the Naval History site?	Navy Leadership		Drop down, select one	Single	Y		Role
			Enlisted Sailor
			Navy Officer
			Navy Reserve
			Veteran
			Military family member
			General public
			History enthusiast
			Researcher
			Educator/educational institution
			Media member
			Other
		What area(s) of the Naval History site did you visit today?	News/Events		Checkbox, one-up vertical	Multi	Y		Area
			Resources/Research
			Museums
			USS Constitution
			Navy Library
			Collections of Navy Art
			Navy Archives
			Underwater Archaeology
			Education Programs
			NHHC Social Media Networks
			Employment, Internship and/or Academic Opportunities
			Showcases
			Veterans Information
			Fleet Histories
			Dictionary of American Naval Fighting Ships (DANFS)
			NHHC Highlights
			Today in U.S. Naval History
			Public Affairs
			NHHC in the News
			FOIA Request
			NHHC Inspector General
		What is your primary reason for visiting the Naval History site today?	Learn about Naval History		Radio button, one-up vertical	Single	Y		Reason
			Read latest news highlights
			Access Navy History related social media networks
			Look for employment, internship or academic opportunities
			Review calendar of events
			Research the Navy archives
			Research the Navy library
			Find information from the Dictionary of American Naval Fighting Ships (DANFS)
			Look for Navy submarine history
			Find Fleet information
			View museum and art exhibits
			View and/or research historic photos and videos
			Learn about Naval Aviation history
			Research Naval biographies
			Learn about Naval diversity
			Find Veteran information
			Learn about Block 39
			Find latest news on commemorations
			Discover more about the USS Constitution and Detachment Boston
			Review Navy showcases
			Discover more about the Navy's Underwater Archaeology program
			Find publications or presentations
			Find educational resources or programs
			Discover more about Navy museums
			Plan a visit to a Navy museum
			Plan a visit to Washington Navy Yard
			Research FAQs
			Contact Naval History & Heritage Command
			Contact the Inspector General
			Other
		What method did you use today to find the information on the Naval History site?	Site's search box	A	Drop down, select one	Single	Y	Skip Logic Group*	Method
			Top navigation bar	B
			Links in the page	B
			Just browsing the pages	B
			Combination of search and navigation	A,B
	A	Please describe your search experience on the Naval History site today.	Search provided results I was looking for		Radio button, one-up vertical	Single	N		Search
			Search returned too many results
			Search returned no results
			Results that were too similar/redundant
			Results were not relevant to my search terms or needs
			I was not sure what words to use in my search
			Search required too many refinements to get to what I wanted
			Other
	B	Please describe your navigation experience on the Naval History site today.	I had no difficulties with navigation today		Radio button, one-up vertical	Single	N		Navigation
			Too many links or navigational choices
			Links did not take me where I expected
			Could not find the appropriate navigational links on most of your web pages
			Had difficulty finding detailed information on your web pages
			Had difficulty finding related information on your web pages
			Navigation did not support what I was trying to accomplish
			Would often feel lost, and did not know where I was on your site
			Had various technical difficulties (links didn't work, received error messages, etc.)
			Could not navigate back to previous information
			Other
		Did you find what you were looking for?	Yes		Drop down, select one	Single	Y	Skip Logic Group*	Find info
			Partially
			No	A
	A	Please specify the information you were trying to find.			Text area, no char limit		N		No info found
		Do you find the content on the Naval History site useful to you?	Yes		Drop down, select one	Single	Y	Skip Logic Group*	Useful content
			No	A
	A	What could we do to make our content more applicable to your needs in the future?			Text area, no char limit		N		More applicable
		If you could make one improvement to the Naval History site, what would it be?			Text area, no char limit		Y		Improvement
		Which of the following sources drove you to visit the Naval History site today? Please rank the top 3 (Rank 1 is most important). Rank 1 (Required)	Message or recommendation from a friend on a social network		Drop down, select one	Single	Y	Rank Group	SV - Rank 1
			Video I saw on YouTube
			Internet blogs or discussion forums					Adjust Template/Style Sheet
			Advertising on social networks (Facebook, Twitter)					Randomize
			Message directly from the NHHC on a social network
			Online Pinboard (Pinterest)
			Mobile phone text messages or alerts
			Instant Message from a friend or colleague
			Familiarity with Naval History site
			Search engine results
			LinkedIn postings
			Don't know					Anchor Answer Choice
			Other					Anchor Answer Choice
		Rank 2 (Optional)	Message or recommendation from a friend on a social network		Drop down, select one	Single	N	Rank Group	SV - Rank 2
			Video I saw on YouTube
			Internet blogs or discussion forums					Adjust Template/Style Sheet
			Advertising on social networks (Facebook, Twitter)					Randomize
			Message directly from the NHHC on a social network
			Online Pinboard (Pinterest)
			Mobile phone text messages or alerts
			Instant Message from a friend or colleague
			Familiarity with Naval History site
			Search engine results
			LinkedIn postings
			Don't know
			Other
		Rank 3 (Optional)	Message or recommendation from a friend on a social network		Drop down, select one	Single	N	Rank Group	SV - Rank 3
			Video I saw on YouTube
			Internet blogs or discussion forums					Adjust Template/Style Sheet
			Advertising on social networks (Facebook, Twitter)					Randomize
			Message directly from the NHHC on a social network
			Online Pinboard (Pinterest)
			Mobile phone text messages or alerts
			Instant Message from a friend or colleague
			Familiarity with Naval History site
			Search engine results
			LinkedIn postings
			Don't know
			Other