723 2013 723 NASA 1-21-13_September

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Overview

Guidelines
Welcome and Thank You Text
Current Model Qsts
Current CQs

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Sheet 1: Guidelines

Questionnaire Management Guidelines

Goals:

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One consolidated document to track all model and CQ changes throughout the life of the project

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Questionnaire always matches the live survey

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Easy and error-free way to submit CQ changes

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All changes tracked and reflected in one document (DOT will help)

Questionnaire Resources:

1

Questionnaire Design and Approval Process

2

Question Grouping Rules

3

OPS vs. Skip Logic Decision for "Other, Please Specify"

4

Foreign Language Survey Instructions

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Sheet 2: Welcome and Thank You Text

Model Instance Name:
NASA Mobile
MID:	4osdUREM0FEt4oMo9Q8h8g==
Date:	7/2/2012
Welcome and Thank You Text
	Directions:
	This welcome text is shown at the top of the questionnaire window and the thank you text at the bottom. This is a good place to mention the site/company/agency name so the visitor knows whom they are taking the survey for. Feel free to modify the standard Welcome text shown in the box below.
					Examples
					Welcome Text Example
	Welcome Text
	Thank you for visiting our site. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.
					Thank You Text Example
	Thank You Text
	Thank you for taking our survey - and for helping us serve you better. Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our website.

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Sheet 3: Current Model Qsts

Model Instance Name:
NASA Mobile
MID:		4osdUREM0FEt4oMo9Q8h8g==
Partitioned (Y/N)?		NO - Mobile Measure			Element rotation scheme has been added
Date:		7/2/2012
NASA Mobile
Model questions utilize the ACSI methodology to determine scores and impacts
		ELEMENTS (drivers of satisfaction)			CUSTOMER SATISFACTION			FUTURE BEHAVIORS
	MQ Label			MQ Label			MQ Label
		Site Information (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Return (1=Very Unlikely, 10=Very Likely)
1	Site Information - Thoroughness	Please rate the thoroughness of site information on this mobile site.	9	Satisfaction - Overall	What is your overall satisfaction with this mobile site? (1=Very Dissatisfied, 10=Very Satisfied)	12	Return to Mobile Site	How likely are you to return to this mobile site?
2	Site Information - Answers	Please rate how well the mobile site information provides answers to your questions.	10	Satisfaction - Expectations	How well does this mobile site meet your expectations? 1=Falls Short, 10=Exceeds)			Recommend (1=Very Unlikely, 10=Very Likely)
		Look and Feel (1=Poor, 10=Excellent, Don't Know)	11	Satisfaction - Ideal	How does this site compare to your idea of an ideal mobile website? (1=Not Very Close, 10=Very Close)	13	Recommend Mobile Site	How likely are you to recommend this mobile site to someone else?
3	Look and Feel - Appeal	Please rate the visual appeal of this mobile site.
4	Look and Feel - Readability	Please rate the readability of the pages on this mobile site.
		Navigation (1=Poor, 10=Excellent, Don't Know)
5	Navigation - Organized	Please rate how well this mobile site is organized.
6	Navigation - Options	Please rate the options available for navigating this mobile site.

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Sheet 4: Current CQs

Model Instance Name:				red & strike-through: DELETE
NASA Mobile				underlined & italicized: RE-ORDER
MID: 4osdUREM0FEt4oMo9Q8h8g==				pink: ADDITION
Date:	7/2/2012			blue + -->: REWORDING
NASA Mobile CUSTOM QUESTION LIST
QID	Skip Logic Label	Question Text	AnswerIDs (DOT)	Answer Choices (limited to 50 characters)	Skip to	Type (select from list)	Single or Multi	Required Y/N	bharati.hulbanni: Can not have more than one CQ GroupType (denoted by an *) within one colored group in 'Special Instructions' . Special Instructions	CQ Label
LNH0470		Was this your first time visiting this mobile site?	LNH0470A01	Yes		Radio button, one-up vertical	Single	Y		Visit Freq
			LNH0470A02	No
LNH0471		What was the primary goal of your visit to NASA's mobile site today?	LNH0471A02	Watch NASA videos		Radio button, one-up vertical	Single	Y		Primary Task
			LNH0471A08	Watch NASA TV
			LNH0471A03	Look for NASA images
			LNH0471A04	Look for NASA news
			LNH0471A05	Find out information about NASA missions
			LNH0471A06	Follow NASA Twitter updates
			LNH0471A07	Other
LNH0472		Please tell us more about what you primarily wanted to accomplish on the site today.				Text area, no char limit	Single	N		OE_Accomplish
LNH0473		Were you able to accomplish your primary goal?	LNH0473A01	Yes		Radio button, one-up vertical	Single	Y		Accomplish
			LNH0473A02	No
			LNH0473A03	Partially
LNH0474		Did you watch one of NASA's videos today?	LNH0474A01	Yes		Radio button, one-up vertical	Single	Y		Video
			LNH0474A02	No
LNH0475		Which of the following would you like to see added to the NASA mobile site?	LNH0475A06	Mission News		Checkbox, one-up vertical	Multi	Y	Skip	More Of
			LNH0475A07	Mission Overviews
			LNH0475A08	Launch schedule
			LNH0475A09	Upcoming events calendar
			LNH0475A10	Blogs
			LNH0475A11	Podcasts/vodcasts
			LNH0475A12	NASA locations
			LNH0475A13	Job opportunities
			LNH0475A14	Other please specify	A
ACQinh0020895	A	Please tell use what you would like to see more of on the NASA mobile site.				Text area, no char limit	Single	N	Skip	More of OE
LNH0476		Which of the following social networking resources do you use to stay connected with NASA? (select all that apply)	LNH0476A01	Twitter		Checkbox, one-up vertical	Multi	Y		Social Networks
			LNH0476A02	Facebook
			LNH0476A03	Google +
			LNH0476A04	YouTube
			LNH0476A05	Ustream
			LNH0476A06	Flickr
			LNH0476A07	None of the above
LNH0477		Please provide one suggestion to improve this mobile site.				Text area, no char limit	Single	N		Suggestions