801 2014 801 US Mint Mobile Survey

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Overview

Model Qsts
Current CQs

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Sheet 1: Model Qsts

Model Name		US Mint Mobile					Red & Strike-Through: Delete
Model ID		9A80cp8d5g0o0l4AZpwogw4C					Underlined & Italicized: Re-order
Partitioned		No					Pink: Addition
Date		6/2/2014					Blue: Reword
	Label	Element Questions		Label	Satisfaction Questions		Label	Future Behaviors
		Look and Feel (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Return (1=Very Unlikely, 10=Very Likely)
	Look and Feel - Appeal	Please rate the visual appeal of this site.		Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)		Return to Mobile Site	How likely are you to return to this site?
	Look and Feel - Readability	Please rate the readability of the pages on this site.		Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)			Recommend (1=Very Unlikely, 10=Very Likely)
		Navigation (1=Poor, 10=Excellent, Don't Know)		Satisfaction - Ideal	How does this site compare to your idea of an ideal site? (1=Not Very Close, 10=Very Close)		Recommend Mobile Site	How likely are you to recommend this site to someone else?
	Navigation - Organized	Please rate how well this site is organized.						Purchase Online (1=Very Unlikely, 10=Very Likely)
	Navigation - Options	Please rate the options available for navigating this site.					Purchase Online	How likely are you to make an online purchase from United States Mint in the next twelve months?
		Site Information (1=Poor, 10=Excellent, Don't Know)
	Site Information - Thoroughness	Please rate the thoroughness of information on this site.
	Site Information - Answers	Please rate how well the information provides answers to your questions.

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Sheet 2: Current CQs

Model Name	US Mint Mobile					Red & Strike-Through: Delete
Model ID	9A80cp8d5g0o0l4AZpwogw4C					Underlined & Italicized: Re-order
Partitioned	No					Pink: Addition
Date	6/2/2014					Blue: Reword
QID	Skip From	Question Text	Answer IDs	Answer Choices	Skip To	Required Y/N	Type	Special Instructions	CQ Label
MAC5272Q001		What is your primary reason for visiting the U.S. Mint site today?	MAC5272Q001A001	Track an order		Y	Radio button, one-up vertical	Skip Logic Group	Reason for Visit
			MAC5272Q001A002	Look up order history				Randomize
			MAC5272Q001A003	Shop for products
			MAC5272Q001A004	Find information / news about the U.S. Mint
			MAC5272Q001A005	Purchase a product
			MAC5272Q001A006	Research/Browse coins and medals
			MAC5272Q001A007	Other	A			Anchor Answer Choice
MAC5272Q002	A	What is your other reason for visiting the site today?				N	Text area, no char limit	Skip Logic Group	Other reason for Visit
MAC5272Q003		Did you find the information you were looking for?	MAC5272Q003A001	Yes			Radio button, one-up vertical		Ability to Find
			MAC5272Q003A002	Partially
			MAC5272Q003A003	No	A	Y		Skip Logic Group
MAC5272Q004	A	Please describe what you were looking for and what information you were unable to find:				N	Text area, no char limit	Skip Logic Group	Unable to Find
MAC5272Q005		Did you add an item to your shopping cart today?	MAC5272Q005A001	Yes, I did	A	Y	Radio button, one-up vertical	Skip Logic Group*	Shopping Cart
			MAC5272Q005A002	No, I did not	B
MAC5272Q006	A	Did you make a purchase on the U.S. Mint site ?	MAC5272Q006A001	Yes, I did		Y	Radio button, one-up vertical	Skip Logic Group*	Purchase
			MAC5272Q006A002	No, I did not
MAC5272Q007	B	Why did you not add an item to your shopping cart today?	MAC5272Q007A001	I did not come to the site with the intent to purchase		Y	Radio button, one-up vertical	Randomize	Not Add to Shopping Cart
			MAC5272Q007A002	The item I wanted to purchase is not available/not released yet				Skip Logic Group*
			MAC5272Q007A003	I could not find the product I was looking for
			MAC5272Q007A004	I need more information before purchasing
			MAC5272Q007A005	I did not understand how to add a product to my shopping cart
			MAC5272Q007A006	I had a technical error when trying to add an item to my shopping cart
			MAC5272Q007A007	Other, please specify	C			Anchor Answer Choice
MAC5272Q008	C	Please describe why you did you not add an item to your shopping cart today?				N	Text area, no char limit		Did Not Add to Shopping Cart
MAC5272Q009		How likely would you be to download a mobile app if the U.S. Mint offered it?	MAC5272Q009A001	Very Likely	A	Y	Radio button, one-up vertical	Skip Logic Group*	Download App
			MAC5272Q009A002	Likely	A
			MAC5272Q009A003	Neutral
			MAC5272Q009A004	Unlikely
			MAC5272Q009A005	Very Unlikely
MAC5272Q010	A	What content, features, and functionality would you like to see in a U.S. Mint mobile app?				N	Text area, no char limit	Skip Logic Group*	App Content
MAC5272Q011		How frequently do you visit the U.S. Mint site?	MAC5272Q011A001	Daily		Y	Radio button, one-up vertical		Visit Frequency
			MAC5272Q011A002	Weekly
			MAC5272Q011A003	Monthly
			MAC5272Q011A004	A couple times a year
			MAC5272Q011A005	About once a year
			MAC5272Q011A006	This is my first time
MAC5272Q012		Please select the category that includes your age.	MAC5272Q012A001	Under 18		Y	Radio button, one-up vertical		Age
			MAC5272Q012A002	18-24
			MAC5272Q012A003	25-34
			MAC5272Q012A004	35-44
			MAC5272Q012A005	45-54
			MAC5272Q012A006	55-64
			MAC5272Q012A007	65-74
			MAC5272Q012A008	75+
			MAC5272Q012A009	Prefer not to answer
MAC5272Q013		What is your gender?	MAC5272Q013A001	Female		Y	Radio button, one-up vertical		Gender
			MAC5272Q013A002	Male
			MAC5272Q013A003	Prefer not to answer
MAC5272Q014		If you could suggest one change to improve the U.S. Mint site, what recommendation would you make?				N	Text area, no char limit		One Improvement