877 2014 877 NPS Renewal

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Overview

Welcome and Thank You Text
Current Model Qsts
Current Custom Qsts

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Sheet 1: Welcome and Thank You Text

Model Instance Name:
NPS.gov V2 Survey
MID:
Date:	10/1/2013
Welcome and Thank You Text
	Directions:
	This welcome text is shown at the top of the questionnaire window and the thank you text at the bottom. This is a good place to mention the site/company/agency name so the visitor knows whom they are taking the survey for. Feel free to modify the standard Welcome and Thank you text shown in the boxes below. Please read comments before using any of the text.
					Examples
					Welcome Text Example
	Welcome Text
	Thank you for visiting our site. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.
					Thank You Text Example
	DEFAULT Thank You Text
	Thank you for taking our survey - and for helping us serve you better. We appreciate your input!
	ALTERNATE WEB Thank You Text
	Thank you for taking our survey - and for helping us serve you better. Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our website.

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Sheet 2: Current Model Qsts

Model Instance Name:
NPS.gov V2 Survey
MID:	J51UgddIhoFNFwIl81tBYA4C
Partitioned (Y/N)?		Yes
FPI Included(Y/N)?		No
NOTE: All non-partitioned surveys will NOT be imputed and the elements will be rotated as a default unless otherwise specified and approved by Research.
Date:		10/1/2013
NPS.gov V2 Survey
Model questions utilize the ACSI methodology to determine scores and impacts
		ELEMENTS (drivers of satisfaction)			CUSTOMER SATISFACTION			FUTURE BEHAVIORS
	MQ Label			MQ Label			MQ Label
		Site Information (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Return (1=Very Unlikely, 10=Very Likely)
1	Site Information - Thoroughness	Please rate the thoroughness of information provided on this site.	19	Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)	22	Return	How likely are you to return to this site in the next 90 days?
2	Site Information - Understandable	Please rate how understandable this site’s information is.	20	Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)			Recommend (1=Very Unlikely, 10=Very Likely)
3	Site Information - Answers	Please rate how well the site’s information provides answers to your questions.	21	Satisfaction - Ideal	How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close)	23	Recommend	How likely are you to recommend this site to someone else?
		Look and Feel (1=Poor, 10=Excellent, Don't Know)						Primary Resource (1=Very Unlikely, 10=Very Likely)
4	Look and Feel - Appeal	Please rate the visual appeal of this site.				24	Primary Resource	How likely are you to use this site as your primary resource for obtaining information about the National Park Service?
5	Look and Feel - Balance	Please rate the balance of graphics and text on this site.
6	Look and Feel - Readability	Please rate the readability of the pages on this site.
		Navigation (1=Poor, 10=Excellent, Don't Know)
7	Navigation - Organized	Please rate how well the site is organized.
8	Navigation - Options	Please rate the options available for navigating this site.
9	Navigation - Layout	Please rate how well the site layout helps you find what you need.
		Plain Language (1=Poor, 10=Excellent, Don't Know)
10	Plain Language - Clear	Please rate the clarity of the wording on this site.
11	Plain Language - Understandable	Please rate how well you understand the wording on this site.
12	Plain Language - Concise	Please rate this site on its use of short, clear sentences.
		Site Performance (1=Poor, 10=Excellent, Don't Know)
13	Site Performance - Loading	Please rate how quickly pages load on this site.
14	Site Performance - Consistency	Please rate the consistency of speed from page to page on this site.
15	Site Performance - Errors	Please rate the ability to load pages without getting error messages on this site.
		Functionality (1=Poor, 10=Excellent, Don't Know)
16	Functionality - Usefulness	Please rate the usefulness of the website tools (e.g. Find a Park, web cams, videos) provided on this site.
17	Functionality - Convenient	Please rate the convenient placement of the website tools (e.g. Find a Park, web cams, videos) on this site.
18	Functionality - Variety	Please rate the variety of website tools (e.g. Find a Park, web cams, videos) on this site.

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Sheet 3: Current Custom Qsts

Model Instance Name

red & strike-through: DELETE

NPS.gov V2 Survey

underlined & italicized: RE-ORDER

MID: J51UgddIhoFNFwIl81tBYA4C

pink: ADDITION

Date:

10/1/2013

blue + -->: REWORDING

NPS.gov V2 Survey CUSTOM QUESTION LIST

QID

Skip Logic Label

Question Text

Answer Choices (limited to 50 characters)

Skip to

Type (select from list)

Single or Multi

Required Y/N

Special Instructions

CQ Label

MHM5122Q001

How frequently do you visit this site?

First time

Radio button, one-up vertical

S

Y

Visit Frequency

More than once a day

Daily

About once a week

About once a month

Every 6 months or less

MHM5122Q002

How did you arrive to the nps.gov site today?

Search Engine (Google, Bing, etc.)

Radio button, one-up vertical

S

Y

Skip Logic Group*

Arrive at site

Referred by another website

Social media

News Source (magazine/newspaper/radio/television)

I have the NPS.gov site bookmarked

Referred by a friend or family member

Prior visit

Other, please specify

A

MHM5122Q003

A

Please specify how you came to nps.gov.

Text area, no char limit

N

Skip Logic Group*

OE_Arrive at site

MHM5122Q004

What is your primary role in visiting the nps.gov site today?

Traveler

Radio button, one-up vertical

S

Y

Skip Logic Group*

Role

Removed answer choices, re-worded question

Student

Teacher

Parent

Interested in outdoor recreation (hiker, camper, kayaker, etc.)

Interested in nature (birder, Fall foliage lover, etc.)

Interested in History

Natural or Cultural resource professional

NPS partner or volunteer

NPS employee

Government official or employee (non-NPS)

Other, please specify

A

MHM5122Q005

A

Please specify what best describes you.

Text area, no char limit

N

Skip Logic Group*

OE_Role

MHM5122Q006

What is your primary reason for visiting the nps.gov site today?

Just browsing

Radio button, one-up vertical

S

Y

Skip Logic Group*

Primary Reason

Plan a visit to a park

Removed answer choices

Support a park

Find maps

Find photos

Complete a school project/assignment

Find materials for teachers

Find activities for kids

Find information on outdoor recreation opportunities (trails, camping, etc.)

Find information on history or culture

Learn about American history

Learn about historic places

Find information on nature or the environment

Learn about park wildlife

Read news releases

Information on a specific park

Employment information

Other, please specify

A

MHM5122Q007

A

Please specify your primary reason for visiting the site.

Text area, no char limit

N

Skip Logic Group*

OE_Primary Reason

MHM5122Q008

What sections of the site did you primarily visit today? (Please select all that apply.)

Find a Park

Checkbox, one-up vertical

Multi

Y

Site Sections Visited

Discover History

Explore Nature

Working with Communities

Get Involved

Teachers

Kids

About Us

MHM5122Q009

How did you primarily look for information on the site today?

Search feature

B

Radio button, one-up vertical

S

Y

Skip Logic Group*

How Look for Info

Top navigation bar

C

Right navigation bar

C

Left navigation bar

Links in the center of the page

C

Site map

C

Other, please specify

A

MHM5122Q010

A

Please specify how you looked for information on the site today.

Text area, no char limit

N

Skip Logic Group*

OE_How Look for Info

MHM5122Q011

B

Suggestions for improving the search experience

Text area, no char limit

N

Skip Logic Group*

MHM5122Q012

C

Suggestions for improving the Navigation exerience

Text area, no char limit

N

Skip Logic Group*

MHM5122Q013

If nps.gov had a mobile version of the site would you access it from your mobile device?

Yes

A

Drop down, select one

S

Y

Skip Logic Group*

Mobile

No, I don't have a mobile device that allows me to access the web

No, I would not use my mobile device to access this website

Not sure

MHM5122Q014

A

What information would you like to see on the mobile website?

Text area, no char limit

N

Skip Logic Group*

OE_Mobile

MHM5122Q015

Did you find what you were looking for?

Yes

Radio button, one-up vertical

S

Y

Skip Logic Group*

Did You Find

Partially

A

No

A

MHM5122Q016

A

Please specify what you were trying to find.

Text area, no char limit

N

Skip Logic Group*

OE_Did you find

MHM5122Q017

I plan to visit a national park site within the next…

Week

Drop down, select one

S

Y

Next Park Visit

Month

Reworded Question and Ans Choices

3 months or less

6 months or less

Year

I have no plans to visit a park

MHM5122Q018

How old are you?

Under 18

Drop down, select one

S

Y

Age

18-24

25-34

35-44

45-54

55-64

65-74

75 and up

Prefer not to say

MHM5122Q019

If you could make one improvement to this site, what would it be?

Text area, no char limit

N

One Improvement