FTC Request re: Feedback for Bulk Order website

Request for Approval under the “Generic Clearance for the Collection of
Routine Customer Feedback” (OMB Control Number: 3084-0159)
TITLE OF INFORMATION COLLECTION: Feedback Sessions for Bulk Order Site
PURPOSE:
The FTC is requesting feedback on the design of the Bulk Order website (bulkorder.ftc.gov). This
feedback would include an analysis of navigation, presentation, and content.
Participants will be interviewed and asked to interact with the current design of the site. Their
feedback will be used to evaluate possible site improvements.
DESCRIPTION OF RESPONDENTS:
This site helps users get free print publications in bulk to distribute to their communities. The
target audience is composed of educators, librarians, local government, law enforcement,
financial services agencies, and community organizers. Respondents will be representative of the
target audience.
TYPE OF COLLECTION: (Check one)
[ ] Customer Comment Card/Complaint Form
[x] Usability Testing (e.g., Website or Software)
[ ] Focus Group

[ ] Customer Satisfaction Survey
[ ] Small Discussion Group
[ ] Other: ______________________

CERTIFICATION:
I certify the following to be true:
1. The collection is voluntary.
2. The collection is low-burden for respondents and low-cost for the Federal Government.
3. The collection is non-controversial and does not raise issues of concern to other federal
agencies.
4. The results are not intended to be disseminated to the public.
5. Information gathered will not be used for the purpose of substantially informing influential
policy decisions.
6. The collection is targeted to the solicitation of opinions from respondents who have
experience with the program or may have experience with the program in the future.
Name: Nicole Vincent
To assist review, please provide answers to the following question:
Personally Identifiable Information:
1. Is personally identifiable information (PII) collected? [ ] Yes [x] No
2. If Yes, is the information that will be collected included in records that are subject to the
Privacy Act of 1974? [ ] Yes [ ] No
3. If Applicable, has a System or Records Notice been published? [ ] Yes [ ] No [x] N/A

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Gifts or Payments:
Is an incentive (e.g., money or reimbursement of expenses, token of appreciation) provided to
participants? [x] Yes [ ] No
There will be a $100 incentive. There will be an out-of-pocket cost to the respondent (i.e.
transportation cost to site, taking time off work, etc.). In addition, other organizations pay
respondents for these types of studies.
BURDEN HOURS
Category of Respondent
Individuals

No. of
Respondents
12

Totals

12

Participation
Time
90 minutes

Burden
18 hours
18 hours

FEDERAL COST: The estimated annual cost to the Federal government is $31,000.
If you are conducting a focus group, survey, or plan to employ statistical methods, please
provide answers to the following questions:
The selection of your targeted respondents
1. Do you have a customer list or something similar that defines the universe of potential
respondents and do you have a sampling plan for selecting from this universe?
[ ] Yes [x] No
If the answer is yes, please provide a description of both below (or attach the sampling plan)? If
the answer is no, please provide a description of how you plan to identify your potential group of
respondents and how you will select them?
The target audience for the FTC Bulk Order website is composed of several groups (see
Description of Respondents). The sample will be composed of an equal number of participants in
each group.
Potential candidates will be pulled from a database of willing participants who have opted to
participate in this type of study. Participants can opt into the database by filling out a form on a
recruiting website. Candidates will be screened by phone and asked if they are willing to
participate in a session approximately one hour long (the estimate above of 90 minutes factors in
an extra 10 - 15 minutes for the screening process, and is rounded conservatively upward). The
session could be either (a) in person at a facility in downtown DC or (b) remotely through the
web and phone.
Administration of the Instrument
1. How will you collect the information? (Check all that apply)
[x] Web-based or other forms of Social Media
[x] Telephone
[x] In-person
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[ ] Mail
[ ] Other, Explain
2. Will interviewers or facilitators be used? [x] Yes [ ] No

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