Fraud Against Older Consumers: Conversations with Decision-Makers and Caregivers

FTC Communication Support Vendor - Applied Research & Consulting
Senior Fraud Education In-depth Interview
Screener
March 2013
Interview Method: Telephone or In-person
Length of Screening: Approximately 5 minutes
Interview Participants
Active institutional decision-makers regarding the adoption of educational programs,
entertainment programs, and social activities in assisted-living facilities, senior
residence communities, local community centers, public libraries, YMCA’s/YMHA’s,
etc.
Hello, my name is ___________ and I’m with Applied Research and Consulting, an
independent research firm in New York. My firm is conducting a national study on
education initiatives for senior populations. Because of your relevant experience and
expertise, we would like to hear your thoughts on this subject. Before we begin, I want
to assure you that all of your responses will be kept entirely confidential and that we
greatly appreciate your time.
Thank you, I appreciate your taking this time to speak with me.
Respondent Name_________________________________________________
Gender ________________

1. To Begin--do you, or does any member of your household or immediate family
currently work in or study, (or EVER worked in or studied) any of the following:
( ) Marketing or Market Research
( ) Advertising or Public Relations
( ) The media, in any format, including print, broadcast, satellite cable TV, radio
and or the Internet
( ) Journalism/Reporting
( ) The entertainment industry, in any medium, including TV, film, theatre,
radio, print and/or the Internet
( ) A consultant to any of the above

[TERMINATE IF YES TO ANY OF THE ABOVE]
2. When was the last time, if ever, that you participated in a market research group
discussion, focus group, or individual interview?
( ) Within the past 6 months

[TERMINATE]

3. Which of the following best describes your place of employment?
( ) A living facility for seniors (e.g. assisted living facility, nursing home, etc.)
( ) A community center that has programs for seniors (e.g. public library, YMCA,
etc.)
( ) Other
[TERMINATE]
( ) Don’t know
[TERMINATE]
4. Are you involved in the selection and approval of education, entertainment and
social activities for seniors you work with?
( ) Yes
[Recruit for GROUP 1]
( ) No
[TERMINATE]
( ) Don’t know
[TERMINATE]
5. What is your exact Title? ______________________________