Survey

Appendix D
Experimental Study on Consumer Responses to Labeling Statements on Food Packages
Examples of Labels

The following pages show examples of how various labeling statements will be positioned on a
label.
The last two images are blank versions of the proposed mock-ups for the snack bar and snack
chips products. The various labeling statements will be positioned on the snack bar and snack
chips labels in a manner similar to that shown in the shredded wheat label examples.

High
In
Fiber
NET WT. 19 OZ. (532g)

NET WT. 19 OZ. (532g)

Supports the
immune system

NET WT. 19 OZ. (532g)

100%
Natural

NET WT. 19 OZ. (532g)

PER SERVING

110

0g

CALORIES SAT FAT
0% DV

0mg

0g

SODIUM SUGARS
0% DV

CALCIUM VITAMIN
A
12% DV

12% DV

NET WT. 19 OZ. (532g)

PER SERVING

110

0g

CALORIES SAT FAT
0% DV

0mg

0g

SODIUM SUGARS
0% DV

NET WT. 19 OZ. (532g)

110
calories
per one cup

NET WT. 19 OZ. (532g)

High
In
Fiber
NET WT. 19 OZ. (532g)

PER SERVING

110

0g

CALORIES SAT FAT
0% DV

0mg

0g

SODIUM SUGARS
0% DV

CALCIUM VITAMIN
A
12% DV

12% DV

High
In
Fiber
NET WT. 19 OZ. (532g)

110
calories
per one cup

NET WT. 19 OZ. (532g)

100%
Natural

Supports the
immune system

NET WT. 19 OZ. (532g)

PER SERVING

110

0g

CALORIES SAT FAT
0% DV

0mg

0g

SODIUM SUGARS
0% DV

100%
Natural

NET WT. 19 OZ. (532g)

5g

20%

TORTILLA
CHIPS
NET
NET WT.
WT. 9.5
10 OZ
OZ (280g)
(270g)