Communications Testing for Comprehensive Communication Campaign for HITECH Act - Consumer Survey Focus Group

Client: ONC
Project: CONSUMER PSA
Task#: 8.4a

Title: Gloria
Length: :60
Date: 06/27/13

“What was the hardest issue I had to deal with
when I was diagnosed with breast cancer? Pfffft.
It was probably information overload.”

Format: Live Action

“Well, ok, ok, fear was #1! Yeah, it was fear.
But making sure the different specialists and
providers involved in my care were on the same
page.”

“That was crazy hard. And it was being on the
same page that was the problem. “

“So many papers, reports, instructions...it was
overwhelming “

“And I’m the one everybody leans on to keep it all
straight.”

“My chemo nurse Patty, such a love, bless her, told me about an app that helped me put all my
electronic health information in one organized place.”

PARTNER LOGO
Paid for by the Department of Health and Human Services, and The
Office of the National Coordinator for Health Information Technology

“Fighting cancer is hard enough without having to
deal with a mountain, no, make that a Mt. Everest
of paperwork.”

“And honestly, it takes every bit of your strength
to concentrate on getting well. Save your energy
for what’s important. You. “

VO: Aetna wants you to know, the power of health
is in your hands. Electronic health records are
available now, and you have every right to access
them, use them and share them.
(note: One of Aetna’s themes is ‘the power of health is
in your hands’, we would tailor this line for each partner.)

Visit healthit.gov/bluebutton and take control
of your health history. It’s the easiest way to
make sure your health future is the best it
can be.