The present study aims to investigate the perspectives of health care professionals with prescribing privileges--including physicians, physician assistants, and nurse practitioners--regarding various aspects of prescription drug promotion. Specifically, the survey will address DTC advertising, professional promotion, use of new technologies including social media, and the Office of Prescription Drug Promotion's (OPDP's) Bad Ad program. This is the first such study to our knowledge that examines the beliefs of health care professionals other than physicians who now have prescribing privileges. The study findings will inform FDA of relevant issues and concerns relating to health care professional exposure to prescription drug promotion.
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(ii) Use of information;
(iii) Burden estimate;
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(v) Nature and extent of confidentiality; and
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