Pretest

Experimental Study on Consumer Responses to Whole Grain Labeling Statements on Food Packages

whole grain pretest

Pretest

OMB: 0910-0747

Document [doc]
Download: doc | pdf

Experimental Study on Consumer Responses to Whole Grain Labeling Statements on Food Packages

Draft Questionnaire



Form Approved: OMB No. 0910-xxxx

Expiration Date: xx/xx/201x


PUBLIC Disclosure Burden Statement


Public reporting burden for this collection of information is estimated to average 15 minutes per response, including the time for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information. An agency may not conduct or sponsor, and a person is not required to respond to, a collection of information unless it displays a currently valid OMB control number. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden, to:


Department of Health and Human Services
Food and Drug Administration
CFSAN/PRA Comments/HFS-24
5100 Paint Branch Parkway
College Park, MD 20740-3835.

Section A: Nutrition and Food Label Awareness & Perceptions


A1. Think about shopping for food at the store. On a scale of 1 to 6, where 1 is not important at all and 6 is very important, how important to you is each of the factors listed below? [RANDOMIZE FACTORS]



Not important at all

1


2


3


4


5

Very important

6

Price







Brand







Healthiness or nutritional qualities







Convenience







Taste








A2. Thinking about the foods you have eaten in the past week for breakfast, lunch, dinner, or snacks, how many times did you have each of the following types of foods? [RANDOMIZE FOODS]





None




1 to 2 times




3 to 4 times



5 to 6 times


7 times or more



Don’t know

Vegetables, including beans and peas







Salty snacks (chips, pretzels, fries, etc.)







Fruits, including canned fruits







Bread







Breakfast bars







Soft drinks and sugared fruit drinks (e.g. apple juice)







Section B: Food Labels

[SHOW LABEL 1 ON THE SCREEN]

[PROVIDE A BUTTON FOR INTERESTED PARTICIPANTS TO SEE THE BACK PANEL]


B1. Imagine that you are in a grocery store and thinking about getting some [INSERT FOOD] for yourself or your family. How likely would you be to purchase this product? Please use a scale from 1 to 6, where 1 means “very unlikely” and 6 means “very likely”.


1

2

3

4

5

6

Very unlikely to purchase

 

 

 

 

Very likely to purchase


B2. How high or low is this product regarding the amounts of the following ingredients or nutrients? Please use a scale from 1 to 6, where 1 means “none or very low” and 6 means “very high”. [RANDOMIZE FACTORS]



None or Very low

1


2


3


4


5

Very high

6

Don’t Know

Whole grains








Fiber








Iron








Magnesium








Selenium








B vitamins










B3. How would you rate the following attributes of this product using the scale from 1 to 6, where 1 means “not good at all” and 6 means “very good”.



Not good at all 1

2

3

4

5

Very good

6

Don’t Know

Texture








Taste








Healthiness or nutritional quality









B4. If you include this product in your daily diet, how likely would it be to help you lower the risk of each of the following health problems? Please use a scale from 1 to 6, where 1 means “very unlikely” and 6 means “very likely”. [RANDOMIZE LIST]



Very unlikely to help lower the risk

1

2

3

4

5

Very likely to help lower the risk

6

Don’t know

Digestive Problems








High Cholesterol








Heart disease








High blood pressure or hypertension








Diabetes or high blood sugar








Cancer








Obesity or overweight








Osteoporosis or bone problem









[ASK B5 IF THE LABEL ASSIGNED IS NOT A LABLE WITH NO CLAIM]

B5. Would you say that the statement on the front of this package, [INSERT CLAIM] is,


1

2

3

4

5

6

Not trustworthy at all

 

 

 

 

Very trustworthy

Not reasonable at all

 

 

 

 

Very reasonable

Not helpful at all

 

 

 

 

Very helpful

Not clear at all

 

 

 

 

Very clear

Not informative at all

 

 

 

 

Very informative





Section C: General Knowledge and Attitudes about Whole Grain, Food Labels, and Nutrition


C1. Here are some claims or terms that may appear on the front of a product package. How likely would you say each one of them means that the product is a whole grain product? (Please use the scale from 1 to 6, where 1 means "Very unlikely a whole grain product" and 6 means “Very likely a whole grain product". [RANDOMIZE TERMS]


Very unlikely a whole grain product

1

2

3

4

5

Very likely a whole grain product

6

Don’t know

Whole Wheat








12 Grain








Grains that are naturally rich in fiber








Made with Whole Wheat








Good source of fiber








Multi-Grain








Brown Rice








Oatmeal








Popcorn








Stone-ground Flour








Cracked wheat








Enriched Grain/Flour








Unbleached Flour









C2. Here are some claims or terms that may appear on the front of a product package. How likely would you say each one of them means that the product is rich in fiber (Please use the scale from 1 to 6, where 1 means "Very unlikely rich in fiber" and 6 means “Very likely rich in fiber". [RANDOMIZE TERMS]


Very unlikely rich in fiber

1

2

3

4

5

Very likely rich in fiber

6

Don’t know

Whole Wheat








12 Grain








Grains that are naturally rich in fiber








Made with Whole Grain








Made with Whole Wheat








Good source of fiber








Multi-Grain








Brown Rice








Oatmeal








Popcorn








Stone-ground Flour








Cracked wheat








Products with at least 8 grams of whole grain








Enriched Grain/Flour








Unbleached Flour









C3. Have you ever shopped whole grain foods?

    1. Yes [continue]

    2. No [skip to C6]


C4. How do you know which products are whole grain products? Check all that apply.

  1. Information on the front of the package, such as claims, logos, pictures

  2. Information on the back or side of the package (nutrition facts label, ingredient list, claims, logos, pictures)

  3. Color of the product

  4. Price of the product

  5. Other (please specify) __________________________


C5. Have you ever used the Nutrition Facts label to tell which products are whole grain products?

  1. Yes [continue]

  2. No [SKIP TO C7]


C6. Which one of the following suggests that the product is most likely a whole grain product that provides a good source of fiber? [Choose one answer]

    1. Whole grain (whole wheat, oat, etc.) is listed as the 1st or 2nd item on the ingredient list, and the % Daily Value (DV) for dietary fiber is high

    2. Whole grain (whole wheat, oat, etc.) is listed as the 1st or 2nd item on the ingredient list, and the % DV for dietary fiber is low

    3. Whole grain (whole wheat, oat, etc.) is listed on the ingredient list, but not as the 1st or 2nd item, and the % DV for dietary fiber is high

    4. Whole grain (whole wheat, oat, etc.) is listed on the ingredient list, but not as the 1st or 2nd item; and the % DV for dietary fiber is low

    5. Don’t Know


C7. Have you eaten any whole grain products (such as cereal or bread, pasta that are made with whole grains) in the past week for breakfast, lunch, dinner, or snacks?

1) Yes [Continue]

2) No [Skip to C9]

3) Don’t know


C8. Thinking about the whole grain products (such as cereal or bread, pasta that are made with whole grains) you have eaten in the past week, how much did you eat on average?

  1. less than 1 serving a day (Examples of a one-serving equivalent includes 1 regular slice of 100% whole-grain bread or ½ cup cooked oatmeal)

  2. 1-3 servings a day

  3. More than 3 servings a day

  4. Don’t Know


C9. If a food package label stated that it contained “5 grams of whole grains per serving,” how many grams of fiber would you expect in each serving?

  1. More than 5 grams of fiber

  2. 5 grams of fiber

  3. 3 to 4 grams of fiber

  4. 1 to 2 grams of fiber

  5. Less than 1 gram of fiber

  6. Unsure if whole grain products contain fiber

  7. Don’t Know


C10. Please evaluate whether each of the following statements is true or false.


True

 False

Don’t Know

Nutrition experts recommend that half of the grain foods in your diet should be whole grains

 

 


The primary benefits of whole grain foods come from the dietary fiber in the foods




Nutrition experts recommend eating three or more servings (at least 48 grams) of whole grains everyday

 

 


Most dietary fiber come from whole grains only




Whole grains are one of the best sources of fiber




All whole grain foods are organic

 

 



C11. When you buy a packaged food product for the first time, how often do you read the Nutrition Facts label?

  1. Always

  2. Most of the time

  3. Sometimes

  4. Rarely

  5. Never

Don’t know


C12. Read the following statements and check all that apply to you.


Yes

No

Don’t Know

I have wheat allergy

 

 


I have medically diagnosed celiac disease




I have medically diagnosed gluten intolerance

 

 


I follow a gluten-free diet

 

 




Section D: Health Status & Demographics


The next few questions may seem a bit personal, but we need this information for statistical purposes. As mentioned before, your responses are confidential and the results will be used in the aggregate form only.


D1. [ALL PARTICIPANTS] Would you say your health in general is ….


excellent

very good

good

fair

poor

Don’t know

Prefer not to answer



D2. [ALL PARTICIPANTS] Are these health problems of concern to you or anyone currently living in your household? Please select an answer for each of the health problems. [ROTATE HEALTH PROBLEMS]



Yes

No

Don’t know

Prefer not to answer

Cancer





Diabetes





Heart disease





Hypertension or high blood pressure





High cholesterol





Obesity or overweight





Osteoporosis or bone problem





Stroke







D3. [ALL PARTICIPANTS] How tall are you without shoes? Please enter a number in both “feet” and “inches” or select “prefer not to answer.”


Feet _ [ONE SPACE] Inches _ _ [TWO SPACES]

Prefer not to answer


D4. [ALL PARTICIPANTS] How much do you weigh without shoes? Please enter a number in pounds.


Pounds _ _ _ [THREE SPACES]

Prefer not to answer


D5. [ALL PARTICIPANTS] Do you consider yourself to be overweight, underweight, or about the right weight?


Overweight

Underweight

About the right weight

Don’t know

Prefer not to answer



D6. [ALL PARTICIPANTS] What is the highest grade or level of school you have completed or the highest degree you have received? Please select one.


0 - 11 years or grades

12 years, high school graduate, or GED

1 to 3 years of college or associate degree

4 years of college or college graduate

Postgraduate, masters, doctorate, law degree, MD


D7. [ALL PARTICIPANTS] What year were you born?


19 _ _ [TWO SPACES]


D8. [ALL PARTICIPANTS] Are you …. (please select one)


Female

Male


D9. [ALL PARTICIPANTS] Are you of Hispanic or Latino origin? Please select one.


Yes

No


D10 [ALL PARTICIPANTS] What is your race? You may choose one or more categories as they apply.


White

Black or African American

Asian

Native Hawaiian or other Pacific Islander

American Indian or Alaska Native

Some other race


Thank you. These are all the questions in this survey. We hope you have enjoyed your participation in the survey.

END



Experimental Study on Consumer Responses to Whole Grain Labeling Statements on Food Packages


DRAFT REMINDER


     

We recently sent you a survey to ask you some questions about__________. Our records show that you have not had a chance to complete the survey. We think that you will find the survey interesting. We'd appreciate your completing the survey at your first convenience. Thank you in advance for your time and cooperation.


">Click Here to Start Survey<

 (If it does not work automatically from email, please copy the below link to your Internet browser).

Link”

 

Our Panel Member Support Center is available if you have questions or comments.  You can contact us at our toll free 1-800-782-6899 number, or simply reply to this email invitation.  In order to better serve you, please be sure to include reference “ ” in the Subject of your message.  We are always happy to hear from you!

 


Thanks,

KnowledgePanel Support Team

http://www.knowledgepanel.com


This email was intended for “firstname.”

11

File Typeapplication/msword
File TitleInstructions
AuthorEwa Carlton
Last Modified ByYuanting.Zhang
File Modified2012-02-09
File Created2012-02-07

© 2024 OMB.report | Privacy Policy