This research
study is exploratory in nature, meant to inform the National
Women's Business Council (NWBC), and subsequently its constituents,
with considerations when messaging to women entrepreneurs, and to
identify possible opportunities for more targeted and statistically
valid research in the future.
Inventory as of this Action
Requested
Previously Approved
06/30/2016
36 Months From Approved
144
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0
443
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The objective of this study is to
identify preliminary criteria for segmentation of the market of
women entrepreneurs using initial criteria to define groups of
entrepreneurs, probe issues of entrepreneurship risk, motivations,
and expectations to inform the messaging about entrepreneurship to
different segments. This request addresses the recruitment and data
collection from women business owners who meet these criteria
during 12 focus groups held once in three regions of the
country.
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.