MAIN QUESTIONNAIRE – GENERAL DRUGS
INTRO
Today’s survey is about substance use, including marijuana or weed, alcohol, pills or medicines that some people might use to get buzzed or high. We appreciate your honesty in answering our questions. All of your answers will be kept strictly confidential and used for research purposes only.
We are most interested in your thoughts and opinions. So, if you are unsure about an answer, please just tell us what you think would be the best answer to the question.
Please click “Next” to begin the survey.
BELIEFS – GENERAL DRUGS
[AVAILABILITY/POSITIVE AND NEGATIVE INFLUENCES]
1 PeerUsage (social normative perceptions)
How many of the people in your grade at school would you say use weed, alcohol, or pills at least once a month to get buzzed or high?
“Buzzed or high” refers to the use of substances like weed, alcohol, or pills.
None of them
A few of them
Most of them
All of them
[RISK PERCEPTIONS: GENERAL AND SPECIFIC]
3 RiskSpec (negative outcome expectations)
On a scale of 1 to 5, where 1 is “no risk at all” and 5 is “extreme risk,” what is the risk of each of the following if teens get buzzed or high at least once a month?
“Buzzed or high” refers to the use of substances like weed, alcohol, or pills.
[SCALE ACROSS THE TOP] 1 = No risk at all 2 3 4 5 = Extreme risk
[DOWN THE SIDE - RANDOMIZE]
Affecting their chances for success
Disappointing friends
Hurting themselves or others
Doing something they might later regret
Disappointing parents or family
Doing things that are very irresponsible
Putting someone they know in danger
Wanting to do it more and more
Doing worse at school
Impacting brain development
Being talked about in a bad way
2 RiskGen
How much do you think people risk if they get buzzed or high at least once a month by using weed, alcohol, or pills?
“Buzzed or high” refers to the use of substances like weed, alcohol, or pills.
No risk
Slight risk
Moderate risk
Great risk
Can’t say/don’t know
[BENEFIT PERCEPTIONS]
BetterOff
How
much better off do you think someone your age would be if they didn’t
use drugs or drink alcohol?
No better off
Slightly
better off
Moderately better off
Much better off
Don’t
know
BetterOffSpecific
For
each of the following statements, how much better off would someone
your age be by not
using drugs or drinking alcohol?
[SCALE
ACROSS THE TOP] 1
= Not at all 2 3 4 5 = Much better off
better off
[DOWN THE SIDE - RANDOMIZE]
Being healthier physically
Doing better in school
Being more successful in social situations
Being more ready to take advantage of the moment
Being more successful in life
Being a better friend
Feeling good about themselves
Having the respect of peers
[PERCEIVED DISAPPROVAL MEASURES]
4 Disapp
Please select a response on the scale that best describes the following statements.
“Buzzed or high” refers to the use of substances like weed, alcohol, or pills.
[SCALE ACROSS THE TOP]
Strongly disapprove
Somewhat disapprove
Neither approve nor disapprove
Somewhat approve
Strongly approve
[DOWN THE SIDE – RANDOMIZE]
How do you feel about someone your age who gets buzzed or high at least once a month?
How do you think your parents would feel about you getting buzzed or high at least once a month?
How do you think your close friends would feel about you getting buzzed or high at least once a month?
[NORMATIVE BELIEF STATEMENTS]
5 NormBelief
How much do you agree or disagree with each of the following statements?
“Buzzed or high” refers to the use of substances like weed, alcohol, or pills.
[SCALE ACROSS THE TOP]
Strongly disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Strongly agree
[DOWN THE SIDE - RANDOMIZE]
I would have a better time with friends if I got buzzed or high.
I would be more like the popular kids if I got buzzed or high.
Teens today are deciding to resist influences to do things like getting buzzed or high.
Intentions, Receptivity and Past Use – GENERAL DRUGS
[INTENTIONS, RECEPTIVITY AND PAST USE]
6 IntentBuzz
Do you think you will get buzzed or high anytime during the next year?
“Buzzed or high” refers to the use of substances like weed, alcohol, or pills.
Definitely not
Probably not
Probably yes
Definitely yes
7 FriendOffer
If one of your close friends were to offer you something to get buzzed or high, would you use it?
“Buzzed or high” refers to the use of substances like weed, alcohol, or pills.
Definitely not
Probably not
Probably yes
Definitely yes
8 IntentUse
Do you think you will use something to get buzzed or high soon?
“Buzzed or high” refers to the use of substances like weed, alcohol, or pills.
Definitely not
Probably not
Probably yes
Definitely yes
9 Frequ30Days
How many times have you gotten buzzed or high in the past 30 days?
“Buzzed or high” refers to the use of substances like weed, alcohol, or pills.
Never
Once
2-3 times
4-9 times
10 or more times
Environmental Protective / Risk Factors –
11 Offer
Has anyone ever offered or tried to sell you drugs?
Yes
No
13 Talk
In the past few weeks, have your parents talked to you about staying away from drugs and alcohol?
Yes
No
Recent Campaign Activity – Awareness, Recall…
RECENT CAMPAIGN ACTIVITY
[AWARENESS]
Reasons For Use
What do you think are the main reasons teens say they use drugs and alcohol? Check all that apply.
RANDOMIZE - MULTI-PUNCH
To
fit in with friends
To deal with pressures and stress of
school
To feel adventurous
To forget their troubles
To
feel better about themselves
To have fun
Other, please specify: _________ [ANCHOR]
20 SeenAd
Have you recently (in the past week or so) seen, heard or read anything about each of the following? It may have been anywhere.
[ACROSS THE TOP]
Yes
No
[DOWN THE SIDE – RANDOMIZE – SHOW LOGO IMAGES]
Above the Influence
Truth
My Anti-Drug
SeenAd2
Have you recently (in the past week or so) seen, heard or read anything about each of the following? It may have been anywhere.
[ACROSS THE TOP]
Yes
No
[DOWN THE SIDE – RANDOMIZE – SHOW LOGO IMAGES]
MTV
Red Bull
McDonald’s
Burger King
Old Navy
Nintendo
Nike
Clearasil
Pepsi
Apple
[IF “NO” FOR ABOVE THE INFLUENCE AT SEENAD, SKIP TO MODULE SECTION (BUT STILL ASK SEENAD2)]
[DEPTH OF EXPOSURE/INTERACTION (CAPTURE VARIOUS CHANNELS WHERE EXPOSED)]
ASK IF YES FOR ATI AT QSEENAD
PLEASE SHOW ATI LOGO ABOVE QUESTION
21 AdSource
Where have you seen, heard or read anything about Above the Influence recently? Check all that apply.
[RANDOMIZE]
TV
Magazines
Radio
Movie theaters
Billboard or outdoor wall mural
Screens in malls, arcades or game stores
Posters (on buses, trains, or other public transportation)
Internet ad or banner
Video ad shown on YouTube, Hulu, etc.
Social networking websites like Facebook, MySpace, Twitter
People talking, blogs, chatrooms, message boards
School programs, clubs, or organizations
Mobile phone (ads, text messages, etc.)
Photo or art sharing websites like Flickr, DeviantArt
None of the above [ANCHOR - EXCLUSIVE]
[DEPTH OF KNOWLEDGE/FAMILIARITY]
22 ATIFamiliarity
How well do you know Above the Influence?
Not at all
Not really well
Somewhat
Very well
INTERACTION WITH CAMPAIGN CONTENT
[INTERACTION WITH ATI]
23 ATIInteraction
Have you recently…
[ACROSS THE TOP]
Yes
No
[DOWN THE SIDE – RANDOMIZE]
Talked about Above the Influence
Blogged/wrote things online about Above the Influence
Shared something about Above the Influence
Posted anything about Above the Influence
Downloaded anything about Above the Influence
Searched for anything about Above the Influence
Clicked on an Above the Influence ad/banner
Spent some time on the AbovetheInfluence.com website
Done a project or assignment about Above the Influence
SKIP IF “NO” TO ALL AT QATIINTERACTION
24 ATIInteractionType
And was what you talked about, shared, or learned about Above the Influence…
Very negative
Somewhat negative
Neutral
Somewhat positive
Very positive
BRAND RELATIONSHIP / Early Indicators
[PERSONAL RELATIONSHIP WITH ATI]
26 ATISubstances
Which drugs or substances do you think Above the Influence applies to? Check all that apply.
[RANDOMIZE]
Drugs in general [ANCHOR AT TOP/AS FIRST RESPONSE]
Alcohol
Marijuana or weed
Medications like cough medicine that you can usually buy without a prescription
Pills or prescription medications
Tobacco
Other [ANCHOR]
[PERCEIVED IMAGE OF ATI]
29 ATIImage
How much do you agree or disagree with each of the following statements about the Above the Influence campaign overall?
[SCALE ACROSS THE TOP]
Strongly disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Strongly agree
[RANDOMIZE]
The
commercials stand out
The messages hit home
Makes me think
about why it's better to be above the influence REMOVE
QUOTATIONS
It's
important to hear and see
I'm more aware of the risks of being
under the influence
I feel positive about the Above
the Influence
campaign overall
The messages are worth remembering
Above
the Influence
is worth talking about
I want to see more from Above
the Influence
I think it's effective for people like me
I think it's inspiring
It's a good thing that Above the Influence is out there
Above the Influence speaks to me
Campaign Communications/Messaging
80 AdCommunication
Thinking about the Above the Influence campaign overall, how well do you think it communicates the following messages about Above the influence?
Please use a scale from 1 to 5 where 1 means “doesn’t communicate this message at all” and 5
means “strongly communicates this message.”
[SCALE ACROSS THE TOP]
[DOWN THE SIDE - RANDOMIZE]
Teens today are smart about recognizing negative influences and the need to resist them
Teens who choose to be “above the influence” will be respected by others
You will be better off if you stay “above the influence”
Being under the influence can cause some pretty negative things to happen to you
You are willing to resist negative influences
[PERCEIVED RELATIONSHIP WITH ATI (NORMATIVE PERCEPTIONS ABOUT THE BRAND)]
30 ATITarget
For which of the following people do you feel it is important to hear about Above the Influence? Check all that apply.
[DOWN THE SIDE – RANDOMIZE - MULTIPUNCH]
Me
Kids younger than me
Teens older than me
Someone in my grade at school
Parents
Other adults, such as teachers [ANCHOR]
None of the above [ANCHOR]
SUBSTANCE USE MEASURES
FOUR MODULES: MARIJUANA, ALCOHOL, RX/PILLS, AND BRAND EQUITY – RESPONDENTS RANDOMLY ASSIGNED TO 1
PLEASE CREATE NEW QUOTA FOR THE 4TH/NEW MODULE – MUST BE P1 FOR A1 @ SEENAD IN ORDER TO GET THIS MODULE
MARIJUANA MODULE
[AVAILABILITY/POSITIVE AND NEGATIVE INFLUENCES]
31 PeerUsageWeed
Now let’s focus specifically on marijuana, also known as weed.
How many of the people in your grade at school would you say use weed at least once a month to get buzzed or high?
None of them
A few of them
Most of them
All of them
[RISK PERCEPTIONS: GENERAL AND SPECIFIC]
33 RiskSpecWeed
On a scale of 1 to 5, where 1 is “no risk at all” and 5 is “extreme risk,” what is the risk of each of the following if someone gets buzzed or high on weed at least once a month?
[SCALE ACROSS THE TOP] 1 = No risk at all 2 3 4 5 = Extreme risk
[DOWN THE SIDE - RANDOMIZE]
Affecting their chances for success
Disappointing friends
Hurting themselves or others
Doing something they might later regret
Disappointing parents or family
Doing things that are very irresponsible
Putting someone they know in danger
Wanting to do it more and more
Doing worse at school
Impacting brain development
Being talked about in a bad way
32 RiskGenWeed
How much do you think people risk if they get buzzed or high on weed at least once a month?
No risk
Slight risk
Moderate risk
Great risk
Can’t say/don’t know
[PERCEIVED DISAPPROVAL MEASURES]
34 DisappWeed
Please select a response on the scale that best describes the following statements.
[SCALE ACROSS THE TOP]
Strongly disapprove
Somewhat disapprove
Neither approve nor disapprove
Somewhat approve
Strongly approve
[DOWN THE SIDE – RANDOMIZE]
How do you feel about someone your age who gets buzzed or high on weed at least once a month?
How do you think your parents would feel about you getting buzzed or high on weed at least once a month?
How do you think your close friends would feel about you getting buzzed or high on weed at least once a month?
[NORMATIVE BELIEF STATEMENTS]
35 NormBeliefWeed
How much do you agree or disagree with each of the following statements?
[SCALE ACROSS THE TOP]
Strongly disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Strongly agree
[DOWN THE SIDE - RANDOMIZE]
I would have a better time with friends if I got buzzed or high on weed.
I would be more like the popular kids if I got buzzed or high on weed.
Teens today are deciding to resist influences to do things like getting buzzed or high on weed.
[INTENTIONS, RECEPTIVITY AND PAST USE]
36 IntentBuzzWeed
Do you think you will smoke or use weed anytime during the next year?
Definitely not
Probably not
Probably yes
Definitely yes
37 FriendOfferWeed
If one of your close friends were to offer you weed to get buzzed or high, would you use it?
Definitely not
Probably not
Probably yes
Definitely yes
38 IntentUseWeed
Do you think you will use weed soon?
Definitely not
Probably not
Probably yes
Definitely yes
39 Frequ30DaysWeed
How many times have you used weed in the past 30 days?
Never
Once
2-3 times
4-9 times
10 or more times
41 AttainableWeed
How difficult or easy do you think it would be for you to get weed?
Very difficult to get
Fairly difficult to get
Fairly easy to get
Very easy to get
Not sure
42 OfferWeed
Has anyone ever offered or tried to sell you weed?
Yes
No
44 TalkWeed
In the past few weeks, have your parents talked to you about staying away from weed?
Yes
No
ALCOHOL MODULE
[NORMATIVE PERCEPTIONS]
45 PeerUsageAlcohol
Now let’s focus specifically on alcohol.
How many of the people in your grade at school would you say use alcohol at least once a month to get buzzed or high?
None of them
A few of them
Most of them
All of them
[RISK PERCEPTIONS: GENERAL AND SPECIFIC]
47 RiskSpecAlcohol
On a scale of 1 to 5, where 1 is “no risk at all” and 5 is “extreme risk,” what is the risk of each of the following if someone gets buzzed or high on alcohol at least once a month?
[SCALE ACROSS THE TOP] 1 = No risk at all 2 3 4 5 = Extreme risk
[DOWN THE SIDE - RANDOMIZE]
Affecting their chances for success
Disappointing friends
Hurting themselves or others
Doing something they might later regret
Disappointing parents or family
Doing things that are very irresponsible
Putting someone they know in danger
Wanting to do it more and more
Doing worse at school
Impacting brain development
Being talked about in a bad way
46 RiskGenAlcohol
How much do you think people risk if they get buzzed or high on alcohol at least once a month?
No risk
Slight risk
Moderate risk
Great risk
Can’t say/don’t know
[PERCEIVED DISAPPROVAL MEASURES]
48 DisappAlcohol
Please select a response on the scale that best describes the following statements.
[SCALE ACROSS THE TOP]
Strongly disapprove
Somewhat disapprove
Neither approve nor disapprove
Somewhat approve
Strongly approve
[DOWN THE SIDE - RANDOMIZE]
How do you feel about someone your age who gets buzzed or high on alcohol at least once a month?
How do you think your parents would feel about you getting buzzed or high on alcohol at least once a month?
How do you think your close friends would feel about you getting buzzed or high on alcohol at least once a month?
[NORMATIVE BELIEF STATEMENTS]
49 NormBeliefAlcohol
How much do you agree or disagree with each of the following statements?
[SCALE ACROSS THE TOP]
Strongly disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Strongly agree
[DOWN THE SIDE - RANDOMIZE]
I would have a better time with friends if I got buzzed or high on alcohol.
I would be more like the popular kids if I got buzzed or high on alcohol.
Teens today are deciding to resist influences to do things like getting buzzed or high on alcohol.
[INTENTIONS, RECEPTIVITY AND PAST USE]
50 IntentBuzzAlcohol
Do you think you will get buzzed or high on alcohol anytime during the next year?
Definitely not
Probably not
Probably yes
Definitely yes
51 FriendOfferAlcohol
If one of your close friends were to offer you alcohol to get buzzed or high, would you drink it?
Definitely not
Probably not
Probably yes
Definitely yes
52 IntentUseAlcohol
Do you think you will get buzzed or high on alcohol soon?
Definitely not
Probably not
Probably yes
Definitely yes
53 Frequ30DaysAlcohol
How many times have you gotten buzzed or high on alcohol in the past 30 days?
Never
Once
2-3 times
4-9 times
10 or more times
55 AttainableAlcohol
How difficult or easy do you think it would be for you to get alcohol?
Very difficult to get
Fairly difficult to get
Fairly easy to get
Very easy to get
Not sure
56 OfferAlcohol
Has anyone ever offered or tried to sell you alcohol?
Yes
No
58 TalkAlcohol
In the past few weeks, have your parents talked to you about staying away from alcohol?
Yes
No
RX/PILLS MODULE
[NORMATIVE PERCEPTIONS]
59 PeerUsageRX
Now let’s focus specifically on prescription pills or medicines without a prescription (over-the-counter medication).
How many of the people in your grade at school would you say use pills at least once a month to get buzzed or high?
None of them
A few of them
Most of them
All of them
[RISK PERCEPTIONS: GENERAL AND SPECIFIC]
61 RiskSpecRX
On a scale of 1 to 5, where 1 is “no risk at all” and 5 is “extreme risk,” what is the risk of each of the following if someone gets buzzed or high on pills at least once a month?
[SCALE ACROSS THE TOP] 1 = No risk at all 2 3 4 5 = Extreme risk
[DOWN THE SIDE - RANDOMIZE]
Affecting their chances for success
Disappointing friends
Hurting themselves or others
Doing something they might later regret
Disappointing parents or family
Doing things that are very irresponsible
Putting someone they know in danger
Wanting to do it more and more
Doing worse at school
Impacting brain development
Being talked about in a bad way
60 RiskGenRX
How much do you think people risk if they get buzzed or high on pills at least once a month?
No risk
Slight risk
Moderate risk
Great risk
Can’t say/don’t know
[PERCEIVED DISAPPROVAL MEASURES]
62 DisappRX
Please select a response on the scale that best describes the following statements.
[SCALE ACROSS THE TOP]
Strongly disapprove
Somewhat disapprove
Neither approve nor disapprove
Somewhat approve
Strongly approve
[DOWN THE SIDE - RANDOMIZE]
How do you feel about someone your age who gets buzzed or high on pills at least once a month?
How do you think your parents would feel about you getting buzzed or high on pills at least once a month?
How do you think your close friends would feel about you getting buzzed or high on pills at least once a month?
[NORMATIVE BELIEF STATEMENTS]
63 NormBeliefRX
How much do you agree or disagree with each of the following statements?
[SCALE ACROSS THE TOP]
Strongly disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Strongly agree
[DOWN THE SIDE - RANDOMIZE]
I would have a better time with friends if I got buzzed or high on pills.
I would be more like the popular kids if I got buzzed or high on pills.
Teens today are deciding to resist influences to do things like getting buzzed or high on pills.
[INTENTIONS, RECEPTIVITY AND PAST USE]
64 IntentBuzzRX
Do you think you will get buzzed or high on pills anytime during the next year?
Definitely not
Probably not
Probably yes
Definitely yes
65 FriendOfferRX
If one of your close friends were to offer you pills to get buzzed or high, would you use them?
Definitely not
Probably not
Probably yes
Definitely yes
66 IntentUseRX
Do you think you will get buzzed or high on pills soon?
Definitely not
Probably not
Probably yes
Definitely yes
67 Frequ30DaysRX
How many times have you gotten buzzed or high on pills in the past 30 days?
Never
Once
2-3 times
4-9 times
10 or more times
69 AttainableRX
How difficult or easy do you think it would be for you to get pills to get buzzed or high?
Very difficult to get
Fairly difficult to get
Fairly easy to get
Very easy to get
Not sure
70 OfferRX
Has anyone ever offered or tried to sell you pills to get buzzed or high?
Yes
No
72 TalkRX
In the past few weeks, have your parents talked to you about staying away from pills that can get you buzzed or high?
Yes
No
BRAND EQUITY MODULE
INTRO
Now we are going to ask you a series of questions about Above the Influence.
PricePremium
How much do you agree or disagree with each of the following statements?
[SCALE ACROSS THE TOP]
Strongly disagree
Disagree
Agree
Strongly agree
No opinion
Prefer not to answer
[DOWN THE SIDE - RANDOMIZE]
I’d like to help Above the Influence get the word out
I’d defend Above the Influence if someone were putting it down
I’d support Above the Influence even if my friends didn’t
SatisfactionLoyalty
How much do you agree or disagree with each of the following statements?
[SCALE ACROSS THE TOP]
Strongly disagree
Disagree
Agree
Strongly agree
No opinion
Prefer not to answer
[DOWN THE SIDE - RANDOMIZE]
If I had the chance, I would tell other kids my age to watch the Above the Influence ads
I’d wear an Above the Influence T-shirt
I’d become a fan of Above the Influence on my social networking website
I’d create a YouTube video to support Above the Influence
PerceivedQuality
How much do you agree or disagree with each of the following statements?
[SCALE ACROSS THE TOP]
Strongly disagree
Disagree
Agree
Strongly agree
No opinion
Prefer not to answer
[DOWN THE SIDE - RANDOMIZE]
Above the Influence ads are the best anti-drug ads out there
Above the Influence gives me information that I want
Above the Influence helps me understand how drugs can influence me
LeadershipPopularity
How much do you agree or disagree with each of the following statements?
[SCALE ACROSS THE TOP]
Strongly disagree
Disagree
Agree
Strongly agree
No opinion
Prefer not to answer
[DOWN THE SIDE - RANDOMIZE]
Above the Influence is becoming more popular with kids like me
Above the Influence is for kids like me
Above the Influence is the best way for kids to learn about drugs
BrandPersonality
Would you say that the young people in Above the Influence ads generally:
[SCALE ACROSS THE TOP]
Strongly disagree
Disagree
Agree
Strongly agree
No opinion
Prefer not to answer
[DOWN THE SIDE - RANDOMIZE]
Take control of their lives
Have their own style
Stand up for themselves
Are self-confident
See how drugs can influence them
Make their own decisions
OrgAssociations
How much do you agree or disagree with each of the following statements?
[SCALE ACROSS THE TOP]
Strongly disagree
Disagree
Agree
Strongly agree
No opinion
Prefer not to answer
[DOWN THE SIDE - RANDOMIZE]
When I see anti-drug ads on TV, I can always tell which ones are from Above the Influence
Above the Influence ads are always honest
Above the Influence gives kids facts they need
BrandAwareness
When you think of the Above the Influence ads, you think:
[SCALE ACROSS THE TOP]
Strongly disagree
Disagree
Agree
Strongly agree
No opinion
Prefer not to answer
[DOWN THE SIDE - RANDOMIZE]
Refusing drugs earns you respect
More and more kids are above the influence of drugs
I can stand up for myself
I’ll have more fun without drugs
Refusing drugs is a way to express your independence
It’s cool to be above the influence of drugs
[END MODULE SECTION]
INTRO
The next few questions are about your use of various media. Please click “Next” to continue.
73 WatchTV
Which of the following television channels do you usually watch?
[RANDOMIZE] MULTI-PUNCH, ADD “None of the above” EXCLUSIVE, ANCHORED
ABC Family Adult Swim BET Comedy Central CW FearNet Fox Fuel Fuse Havoc TV MTV |
MTV2 MTV Tr3s Mun2 Music Choice MyNetwork TV Nick at Nite SiTV TeenNick USA VH1 WGN |
74 VisitSite
Which of the following websites or social networking sites do you normally visit/use?
[RANDOMIZE] MULTI-PUNCH, ADD “None of the above” EXCLUSIVE, ANCHOREDABC Family
Addicting Games
BET
DeviantArt
Hulu
IGN
MTV
MySpace
MyYearbook
Pandora
Seventeen
TeenNick
Yahoo!
YouTube
Bebo
Hi5
Meebo
76 ReadMag
Which of the following types of magazines have you read in the past 30 days? Check all that apply.
[RANDOMIZE]
Entertainment Magazines like J-14, Twist, etc.
Fashion Magazines like Seventeen, Justine, etc.
Sports Magazines like ESPN and Sports Illustrated, etc.
Action Sports Magazines like WWE, Skateboarding, RideBMX, etc.
Comics like DC Comics, Marvel Comics, etc.
Gaming Magazines like Nintendo Power, XBox Official Magazine, etc.
In-School Magazines like Teen Ink, etc.
None of the above [ANCHOR - EXCLUSIVE]
77a AdSource2
Below is a list of places where you might be exposed to advertising. In the past week, what are the top 5 you spent the most time with? Use the drop-down box next to each place to rank order your top choices from 1 to 5, where 1 is where you spent the most time, 2 is where you spent the second most time, and so on.
Please only select a ranking for 5 places.
[RANDOMIZE] PLEASE SHOW DROP-DOWN BOX NEXT TO EACH CHOICE WITH OPTIONS 0 THROUGH 5. ONLY ALLOW NUMBERS 1-5 TO BE USED ONCE, SHOW BOX AT 0 AS DEFAULT ANSWER.
Mobile phone
Magazines
Radio
Newspaper
Billboards or outdoor wall murals
Movie theaters
TV
Screens in malls, arcades or game stores
Screens or posters in school
Video websites like YouTube, Hulu, etc.
Social networking websites like Facebook, MySpace, Twitter, etc.
Search engines like Google, etc.
Other websites [ANCHOR]
AD RECOGNITION SECTION
INTRO
Now we’d like to ask you a few questions about some commercials and banners that recently appeared on television, in a movie theater, in a magazine or newspaper, or online.
We are going to show you some ads that have recently appeared. Some of these ads have sound, so please be sure that the volume on your computer is turned up to a comfortable level.
Please click “Next” to see the first ad.
RANDOMIZE 4 ADS **HIGH SECURITY NEEDED ON ADS
REPLACE WITH VIDEOS AGAIN, DISABLE NEXT BUTTON FOR DURATION OF AD AND THEN ENABLE IT
ASK CHECK AND ADRECOGNITION AFTER EACH AD IN A LOOP
78 CHECK
Were you able to clearly see and hear the ad?
Yes
No [SKIP TO INTRO AT DEMOGRAPHIC SECTION]
79 AdRecognition
Do you remember seeing this advertisement before today?
Yes
No
Not sure
[END LOOP]
DEMOGRAPHICS
INTRO
These last few questions are just to classify our interviews into groups. Please click “Next” to continue.
82 RoleModel
Would you say that you have an adult whom you trust (parent, teacher, coach, other adult) in your life?
Yes
No
83 FamilyUsers
Does any member of your immediate family currently use drugs?
Yes, I have family member(s) who currently use drugs
No, but I have family member(s) who have used drugs in the past
No, no one in my immediate family has ever used drugs
Don’t know
84 Psychographic
Below is a list of statements about how you may think or feel about yourself. Please read each
statement and tell us how much you think it describes you.
[ACROSS THE TOP]
Strongly disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Strongly agree
[DOWN THE SIDE – RANDOMIZE]
On the whole I am satisfied with myself
At times I think I am no good at all
I feel I have a number of good qualities
I am able to do things as well as most other people
I feel I do not have much to be proud of
I certainly feel useless at times
I feel I am a person of worth, at least the same as others
I wish I could have more respect for myself
Most of the time I feel like a failure
I take a positive attitude toward myself
86 HHSIZE
Including yourself, how many people are currently living in your household? Please enter your answer in numbers like 1 or 2; do not write out the word.
[INSERT ONE OPEN-END TEXT BOX - ALLOW 1-10]
87 ASK IF 2+ AT HHSIZE
LiveWith
Who do you live at home with? Check all that apply.
Your mother
Your father
Your brother/sister
Some other member(s) of your family
Foster parent(s)
Other non-relative
88 SchoolType
What type of school do you currently attend?
Public school
Parochial/Catholic school
Other religious private school
Non-religious private school
89 SchoolOrg
Do you belong to any organizations or participate in after-school activities? Check all that apply.
RANDOMIZE
Sports
Boys and girls club
Religious group
Drama club
YMCA
Anti-drug programs
Boy Scouts
Girl Scouts
Big Brothers/Big Sisters
Other
I do not belong to or participate in any organizations or after-school activities ANCHOR
CUSTOM THANK YOU SCREEN – TO BE SHOWN BEFORE BEING REDIRECTED TO SUPPLIER
Please print this page for your parent(s) in case they have questions or concerns about the confidentiality of your participation in this survey.
Today your child voluntarily took part in a short survey asking his/her opinions about drugs and drug prevention advertisements that were created of the Office of National Drug Control Policy (ONDCP). This study is being conducted by OTX on behalf of the ONDCP. Your child’s name will not appear anywhere on the information provided, so no one will know how he/she answered the questions. His/her answers will be combined with those of youth across America to help shape a national advertising campaign designed to help keep youth from trying drugs.
If you have any questions about this research, please send an email to [email protected] to receive additional information.
| File Type | application/vnd.openxmlformats-officedocument.wordprocessingml.document |
| Author | EOP |
| File Modified | 0000-00-00 |
| File Created | 2021-01-29 |