National Youth Anti-Drug Media Campaign (NYADMC) - Parent and Youth Tracking Studies

Forms and Documents

Document Name	Status
Tracking Study Above the Influence Screener 20 Aug 2013.docx Supplementary Document	2013-08-21
Tracking Study Above the Influence MAIN QUESTIONNAIRE 20 Aug 2013.docx Supplementary Document	2013-08-21
Above the Influence Youth Online Tracking Questionnaire Organization Aug 20 2013.docx Supplementary Document	2013-08-21
2006 ONDCP Reauthorization Act.pdf Supplementary Document	2013-04-11
30-day FRN.pdf Supplementary Document	2013-04-11
60 day FRN 29 Jan 2013.pdf Supplementary Document	2013-04-11
OMB Tracking Study Supporting Statement B 3-22-13 3201-0010.doc Supporting Statement B	2013-04-11
Tracking Study Supporting Statement A 3201-0010 Aug 20 2013.doc Supporting Statement A	2013-08-27

IC Document Collections

IC ID	Document Title	Status
185451	Youth and Parent Ad Tracking Survey Instruction	Modified

ICR Details

OMB Control No: 3201-0010	ICR Reference No: 201304-3201-006
Status: Historical Active	Previous ICR Reference No: 200903-3201-006
Agency/Subagency: ONDCP	Agency Tracking No:
Title: National Youth Anti-Drug Media Campaign (NYADMC) - Parent and Youth Tracking Studies
Type of Information Collection: Reinstatement with change of a previously approved collection	Common Form ICR:  No
Type of Review Request: Regular
OIRA Conclusion Action: Approved with change	Conclusion Date: 09/06/2013
	Date Received in OIRA: 04/17/2013
Terms of Clearance: As shown by the changes made to this collection, ONDCP does not plan to analyze or examine subgroup differences concerning gender, race, or ethnicity.

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	09/30/2016	36 Months From Approved
Responses	14,000	0	0
Time Burden (Hours)	3,500	0	0
Cost Burden (Dollars)	37,643	0	0

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Abstract: The tracking study provides the measures for advertising message delivery against the theoretical model, ensuring that the advertising is efficiently and effectively creating awareness, and changing attitudes, intentions and behaviors. Ultimately, the data captured in the tracking study will be used to monitor the impact of the advertising on beliefs and intentions.

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Authorizing Statute(s): PL: Pub.L. 109 - 649 709 Name of Law: Office of National Drug Control Policy Reauthorization Act of 2006
  

Citations for New Statutory Requirements: None

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Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
	Not associated with rulemaking

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Federal Register Notices & Comments
60-day Notice:	Federal Register Citation:	Citation Date:
	78 FR 6141	01/29/2013
30-day Notice:	Federal Register Citation:	Citation Date:
	78 FR 21160	04/09/2013
Did the Agency receive public comments on this ICR? No

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Number of Information Collection (IC) in this ICR: 1

IC Title	Form No.	Form Name
Youth and Parent Ad Tracking Survey

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ICR Summary of Burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	14,000	0	0	-640	0	14,640
Annual Time Burden (Hours)	3,500	0	0	-160	0	3,660
Annual Cost Burden (Dollars)	37,643	0	0	-1,608	0	39,251

Burden increases because of Program Change due to Agency Discretion: No

Burden Increase Due to:

Burden decreases because of Program Change due to Agency Discretion: Yes

Burden Reduction Due to: Miscellaneous Actions

Short Statement: To modernize research in accordance with advertising industry practices, the campaign tracking study has changed from mall-based surveys (teens) and computer-aided telephone interviewing (adults) to online methodology. The surveys will be conducted through use of online panels.

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Annual Cost to Federal Government: $727,500

Does this IC contain surveys, censuses, or employ statistical methods? Yes Part B of Supporting Statement

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? No

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? No

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? No

Is this ICR related to the Pandemic Response? Uncollected

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Common Form ICR:  No

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On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 04/17/2013

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