National Youth Anti-Drug Media Campaign (NYADMC) - Parent and Youth Tracking Studies

Forms and Documents

Document	Type	Status	Availability
Tracking Survey Instrument (Youth) 3201-0010.doc	Supplementary Document	Uploaded 2010-02-18	Repair queued
OMB 3201-0010 Tracking Dec 14, 2009 Part B revisions.doc	Supporting Statement B	Uploaded 2010-02-18	Repair queued
OMB 3201-0010 Tracking Dec 14, 2009 Part A revisions.doc	Supporting Statement A	Uploaded 2010-02-18	Repair queued

IC Document Collections

IC ID	Collection	Type	Status	Form
185451	Youth and Parent Ad Tracking Survey	Other-null	Modified

ICR Details

OMB Control No: 3201-0010	ICR Reference No: 200903-3201-006
Status: Historical Active	Previous ICR Reference No: 200809-3201-007
Agency/Subagency: ONDCP	Agency Tracking No:
Title: National Youth Anti-Drug Media Campaign (NYADMC) - Parent and Youth Tracking Studies
Type of Information Collection: Revision of a currently approved collection	Common Form ICR:  No
Type of Review Request: Regular
OIRA Conclusion Action: Approved with change	Conclusion Date: 02/21/2010
	Date Received in OIRA: 04/27/2009
Terms of Clearance:

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	02/28/2013	36 Months From Approved	02/28/2010
Responses	14,640	0	12,000
Time Burden (Hours)	3,660	0	3,000
Cost Burden (Dollars)	39,251	0	20,981

---

Abstract: This research will provide ongoing tracking of NYADMC activities among primary target audiences (youth 14-16 and their parents). Results will provide ongoing intelligence to inform campaign media and messaging strategies.

---

Authorizing Statute(s): None

Citations for New Statutory Requirements: None

---

Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
	Not associated with rulemaking

---

Federal Register Notices & Comments
60-day Notice:	Federal Register Citation:	Citation Date:
	73 FR 66276	11/07/2008
30-day Notice:	Federal Register Citation:	Citation Date:
	74 FR 7621	02/18/2009
Did the Agency receive public comments on this ICR? Yes

---

Number of Information Collection (IC) in this ICR: 1

IC Title	Form No.	Form Name
Youth and Parent Ad Tracking Survey

---

ICR Summary of Burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	14,640	12,000	0	2,640	0	0
Annual Time Burden (Hours)	3,660	3,000	0	660	0	0
Annual Cost Burden (Dollars)	39,251	20,981	0	18,270	0	0

Burden increases because of Program Change due to Agency Discretion: Yes

Burden Increase Due to: Miscellaneous Actions

Burden decreases because of Program Change due to Agency Discretion: No

Burden Reduction Due to:

Short Statement: To allow for transition from place-based mall intercepts (for teens) and random-digit dialing (for parents) to 100% online panel methodology, both methods will be conducted simultaneously for approximately 8 weeks during year one of the tracking survey. This overlap of techniques will allow us to see if there are any statistically significant differences between the two testing methods prior to moving to 100% online panel testing.

---

Annual Cost to Federal Government: $727,500

Does this IC contain surveys, censuses, or employ statistical methods? Yes Part B of Supporting Statement

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? Uncollected

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? Uncollected

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? No

Is this ICR related to the Pandemic Response? Uncollected

---

Common Form ICR:  No

---

On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 04/27/2009

---