National Youth Anti-Drug Media Campaign (NYADMC) - Parent and Youth Tracking Studies

Forms and Documents

Document Name	Status
Form 1 Youth and Parent Ad Tracking Survey Form	Unchanged
OMB 3201-0010 Tracking Renewal 2008.doc Supporting Statement B	2008-09-10
OMB 3201-0010 Tracking Renewal 2008.doc Supporting Statement A	2008-09-10

IC Document Collections

IC ID	Document Title	Status
33525	National Youth Anti-Drug Media Campaign (NYADMC) - Parent and Youth Tracking Studies	Removed
185451	Youth and Parent Ad Tracking Survey Form	Unchanged

ICR Details

OMB Control No: 3201-0010	ICR Reference No: 200809-3201-007
Status: Historical Active	Previous ICR Reference No: 200806-3201-003
Agency/Subagency: ONDCP	Agency Tracking No:
Title: National Youth Anti-Drug Media Campaign (NYADMC) - Parent and Youth Tracking Studies
Type of Information Collection: Revision of a currently approved collection	Common Form ICR:  No
Type of Review Request: Emergency	Approval Requested By: 09/29/2008
OIRA Conclusion Action: Approved with change	Conclusion Date: 03/26/2009
	Date Received in OIRA: 09/10/2008
Terms of Clearance: Approved for a period of 1 month during which ONDCP shall submit a regular clearance request.

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	04/30/2009	6 Months From Approved	03/31/2009
Responses	12,000	0	10,000
Time Burden (Hours)	3,000	0	2,500
Cost Burden (Dollars)	20,981	0	545,000

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Abstract: This research will provide ongoing tracking of NYADMC activities among primary target audiences (youth 14-16 and their parents). Results will provide ongoing intelligence to inform campaign media and messaging strategies.

Emergency Justfication: Due to unforeseen circumstances, the National Youth Anti-Drug Media Campaign was unable to meet the CFR requirements for 60-day and 30-day notices for a regular renewal of existing data collection instruments. These data collection instruments – qualitative testing of creative advertising concepts (OMB 3201-0011), quantitative testing of near-final advertising before airing (OMB 3201-0006), and a tracking study to measure advertising effectiveness (OMB 3201-0010) – are critical to the continuity of the Nation’s anti-drug media campaign and are a key contributor to the downturn in teen drug abuse. As such, an emergency renewal is being submitted for a 6-month extension of the data collection instruments. During this extension period, a 60-day notice and 30-day notice will be filed in the Federal Register allowing more time for public comment on the information collection instruments preceding the submission of a regular renewal.

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Authorizing Statute(s): None

Citations for New Statutory Requirements: None

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Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
	Not associated with rulemaking

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Federal Register Notices & Comments

Did the Agency receive public comments on this ICR? No

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Number of Information Collection (IC) in this ICR: 1

IC Title	Form No.	Form Name
National Youth Anti-Drug Media Campaign (NYADMC) - Parent and Youth Tracking Studies
Youth and Parent Ad Tracking Survey	1	Youth and Parent Tracking Survey

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ICR Summary of Burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	12,000	10,000	0	2,000	0	0
Annual Time Burden (Hours)	3,000	2,500	0	500	0	0
Annual Cost Burden (Dollars)	20,981	545,000	0	-524,019	0	0

Burden increases because of Program Change due to Agency Discretion: Yes

Burden Increase Due to: Miscellaneous Actions

Burden decreases because of Program Change due to Agency Discretion: Yes

Burden Reduction Due to: Miscellaneous Actions

Short Statement: To more effectively monitor the year-round (50 out of 52 calendar weeks) impact ONDCP’s anti-drug advertising has on our two target audiences (teens and parents), the total number of annual respondents was increased from 10,000 to 12,000 and the total annual time also increased in proportion from 2,500 to 3,000 hours (see section A.12). Streamlined survey questions and online/phone survey collection techniques that limit the average time per response to 15 minutes result in an annualized cost burden of $20,981 to the 12,000 respondents. The previously approved figure of $545,000 is an erroneous entry and was the cost for the contractor to administer the survey, not the burden to the respondents. The submission from FY2005 for annualized cost burden should have been $19,080. The increase from $19,080 to $20,981 is due primarily to the increase in minimum wage.

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Annual Cost to Federal Government: $651,000

Does this IC contain surveys, censuses, or employ statistical methods? Yes Part B of Supporting Statement

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? Uncollected

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? Uncollected

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? No

Is this ICR related to the Pandemic Response? Uncollected

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Common Form ICR:  No

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On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 09/10/2008

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