This research will provide ongoing tracking of NYADMC activities among primary target audiences (youth 14-16 and their parents). Results will provide ongoing intelligence to inform campaign media and messaging strategies.
To continue with Youth and Parent tracking surveys to monitor the effects of anti-drug advertising on awareness, beliefs and intentions to not use drugs.
Burden for Tracking Survey computed as follows for the 3 types of respondents (teens ages 14-16, teens ages 17-18 and parent):
Teens (ages 14-16): 5000 respondents per year with an average time/response of 15 minutes. Therefore total annual hour burden for 14-16 year old teens is 1,250 hours. Multiplying total annual burden by Hourly Wage Rate of $5.85 and assuming 50% employment at minimum wage yields a 14-16 respondent cost of $3,656.25.
Teens (ages 17-18): 2000 respondents per year with an average time/response of 15 minutes. Therefore total annual hour burden for 17-18 year old teens is 500 hours. Multiplying total annual burden by Hourly Wage Rate of $5.85 and assuming 50% employment at minimum wage yields a 17-18 respondent cost of $1,462.50.
Parents: 5000 respondents per year with an average time/response of 15 minutes. Therefore total annual hour burden for parents is 1,250 hours. Multiplying total annual burden by Hourly Wage Rate of $12.69 yields a parent respondent cost of $15,862.00.
Therefore total respondent cost is $3,656.25 + $1,462.50 + $15,862.00, or $20,980.75.
On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control number;
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