This research will provide ongoing
tracking of NYADMC activities among primary target audiences (youth
14-16 and their parents). Results will provide ongoing intelligence
to inform campaign media and messaging strategies.
To continue with Youth
and Parent tracking surveys to monitor the effects of anti-drug
advertising on awareness, beliefs and intentions to not use
drugs.
Burden for Tracking Survey
computed as follows for the 3 types of respondents (teens ages
14-16, teens ages 17-18 and parent): Teens (ages 14-16): 5000
respondents per year with an average time/response of 15 minutes.
Therefore total annual hour burden for 14-16 year old teens is
1,250 hours. Multiplying total annual burden by Hourly Wage Rate of
$5.85 and assuming 50% employment at minimum wage yields a 14-16
respondent cost of $3,656.25. Teens (ages 17-18): 2000 respondents
per year with an average time/response of 15 minutes. Therefore
total annual hour burden for 17-18 year old teens is 500 hours.
Multiplying total annual burden by Hourly Wage Rate of $5.85 and
assuming 50% employment at minimum wage yields a 17-18 respondent
cost of $1,462.50. Parents: 5000 respondents per year with an
average time/response of 15 minutes. Therefore total annual hour
burden for parents is 1,250 hours. Multiplying total annual burden
by Hourly Wage Rate of $12.69 yields a parent respondent cost of
$15,862.00. Therefore total respondent cost is $3,656.25 +
$1,462.50 + $15,862.00, or $20,980.75.
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.