This ICR is a one-time data collection
consisting of a research study whose overall objective is to
examine consumer reactions to two main categories of potential
modifications to the Nutrition Facts label: (1) replacement of the
existing information in the Nutrition Facts footnote area with
statements related to percent Daily Values and how to use them; and
(2) insertion of a separate declaration for added sugars below the
declaration for sugars. Respondents will be asked to submit
information via a web-based survey, including respondents'
identification of the more healthful product in a pair of products,
respondents' evaluations about a food product's nutritional
attributes and overall healthfulness, and respondents' perceptions
of various label formats' understandability, helpfulness,
usefulness, and believability. The study is part of the agency's
continuing effort to provide consumers with information to assist
them in making informed dietary choices and constructing healthful
diets. The agency is interested in using this study to inform
future consumer education related to understanding and using
Nutrition Facts labels.
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.