This ICR is a one-time data collection consisting of a research study whose overall objective is to examine consumer reactions to two main categories of potential modifications to the Nutrition Facts label: (1) replacement of the existing information in the Nutrition Facts footnote area with statements related to percent Daily Values and how to use them; and (2) insertion of a separate declaration for added sugars below the declaration for sugars. Respondents will be asked to submit information via a web-based survey, including respondents' identification of the more healthful product in a pair of products, respondents' evaluations about a food product's nutritional attributes and overall healthfulness, and respondents' perceptions of various label formats' understandability, helpfulness, usefulness, and believability. The study is part of the agency's continuing effort to provide consumers with information to assist them in making informed dietary choices and constructing healthful diets. The agency is interested in using this study to inform future consumer education related to understanding and using Nutrition Facts labels.
On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control number;
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.