Survey

Study; Consumer Responses to Nutrition Facts Labels w/Various Footnote Formats and Declaration of Added Sugars

Added Sugars Test Stimuli

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OMB: 0910-0764

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Experimental Study on Consumer Responses to Nutrition Facts Labels with Various Footnote Formats and Declaration of Amount of Added Sugars


0910-NEW

SUPPORTING STATEMENT


List of Appendices



Appendix A. List of Footnotes 2

Appendix B. Sample Food Labels with Added Sugars Declarations 4

Appendix C. Product Nutrition Profiles 6





Appendix A. List of Footnotes


In the experimental conditions, each of the following footnotes will appear in the footnote area beneath the list of vitamins and minerals.



Footnote 1:

2,000 calories a day is used for general nutrition advice.

*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet.



Footnote 2:

2,000 calories a day is used for general nutrition advice.

*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet – 5% or less is a little, 20% or more is a lot.



Footnote 3:

2,000 calories a day is used for general nutrition advice.

*The % Daily Value tells you how much a nutrient, such as saturated fat or dietary fiber, in a serving of food contributes to a daily diet.



Footnote 4:

2,000 calories a day is used for general nutrition advice, but people have different calorie needs.

*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet.



Footnote 5:

2,000 calories a day is used for general nutrition advice.

*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet.

ꜜThese are nutrients to reduce in your diet.

(In Footnote 5, a symbol will be inserted to the left of saturated fat, trans fat, cholesterol, sodium, and sugars to correspond with the footnote, “These are nutrients to reduce in your diet.”)


Footnote 6 (Control 1, the current footnote, per 21 CFR § 101.9(d)(9)(i)):

Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.



Calories:

2,000

2,500

Total Fat

Less than

65g

80g

Sat Fat

Less than

20g

25g

Cholesterol

Less than

300mg

300mg

Sodium

Less than

2,400mg

2,400mg

Total Carbohydrate


300g

375g

Dietary Fiber


25g

30g



Footnote 7 (Control 2):

No footnote (i.e., no asterisk or text).


Appendix B. Sample Food Labels with Added Sugars Declarations



The two label formats that include an added sugars declaration are shown below.



Added sugars format 1: Added Sugars declaration is indented below the “Sugars” declaration






























Added sugars format 2: Added Sugars declaration is indented below a “Total Sugars” declaration
































Appendix C. Product Nutrition Profiles


Frozen Meal Nutrition Profiles for Experimental Conditions Related to Footnotes


Amount per serving

Frozen meal 1

Frozen meal 2



%DV


%DV

Calories

420


310


Calories from fat

140


45


Total Fat

15g

23%

5g

8%

Saturated Fat

5g

25%

1g

5%

Trans Fat

0g


0g


Cholesterol

75mg

25%

25mg

8%

Sodium

600mg

25%

470mg

20%

Total Carbohydrate

45g

15%

45g

15%

Dietary Fiber

3g

12%

6g

24%

Sugars

4g


3g


Protein

25g


20g


Vitamin A


5%


10%

Vitamin C


5%


40%

Calcium


8%


10%

Iron


5%


20%



Crackers Nutrition Profiles for Experimental Conditions Related to Footnotes


Amount per serving

Crackers - Type 1

Crackers -Type 2



%DV


%DV

Calories

130


140


Calories from fat

30


45


Total Fat

3g

5%

5g

8%

Saturated Fat

0g

0%

1g

5%

Trans Fat

0g


0g


Cholesterol

0mg

0%

5mg

2%

Sodium

85mg

4%

240mg

10%

Total Carbohydrate

22g

7%

20g

7%

Dietary Fiber

5g

20%

1g

4%

Sugars

0g


1g


Protein

3g


3g


Vitamin A


25%


2%

Vitamin C


25%


0%

Calcium


2%


0%

Iron


10%


6%


Yogurt Nutrition Profiles for Experimental Conditions Related to Added Sugars


Amount per serving

Yogurt 1

Yogurt 2

Yogurt 3



%DV


%DV


%DV

Calories

90


130


160


Calories from fat

0


0


14


Total Fat

0g

0%

0g

0%

1.5g

2%

Saturated Fat

0g

0%

0g

0%

1g

5%

Trans Fat

0g


0g


0g


Cholesterol

5mg

2%

5mg

2%

10mg

3%

Sodium

80mg

3%

80mg

3%

80mg

3%

Total Carbohydrate

8g

3%

22g

7%

25g

8%

Dietary Fiber

0g

0%

0g

0%

0g

0%

Sugars

7g


20g


21g


Added Sugars

0g


14g


8g


Protein

14g


11g


11g


Vitamin A


15%


10%


2%

Vitamin C


0%


0%


0%

Calcium


30%


30%


30%

Iron


0%


0%


0%



Amount per serving

Yogurt 1b

Yogurt 3b



%DV


%DV

Calories

90


160


Calories from fat

0


14


Total Fat

0g

0%

1.5g

2%

Saturated Fat

0g

0%

1g

5%

Trans Fat

0g


0g


Cholesterol

5mg

2%

10mg

3%

Sodium

80mg

3%

80mg

3%

Total Carbohydrate

8g

3%

25g

8%

Dietary Fiber

0g

0%

0g

0%

Sugars

7g


21g


Added Sugars

5g


4g


Protein

14g


11g


Vitamin A


15%


2%

Vitamin C


0%


0%

Calcium


30%


30%

Iron


0%


0%


Cereal Nutrition Profiles for Experimental Conditions Related to Added Sugars


Amount per serving

Cereal 1

Cereal 2

Cereal 3



%DV


%DV


%DV

Calories

130


190


230


Calories from fat

10


20


40


Total Fat

1g

2%

2g

3%

4g

6%

Saturated Fat

0g

0%

0g

0%

1g

5%

Trans Fat

0g


0g


0g


Cholesterol

0mg

0%

0mg

0%

0mg

0%

Sodium

120mg

5%

120mg

5%

120mg

5%

Total Carbohydrate

25g

8%

40g

13%

44g

15%

Dietary Fiber

7g

28%

6g

24%

2g

8%

Sugars

4g


5g


12g


Added Sugars

4g


0g


10g


Protein

4g


4g


4g


Vitamin A


25%


15%


5%

Vitamin C


50%


3%


0%

Calcium


2%


2%


2%

Iron


50%


25%


25%



Amount per serving

Cereal 1b

Cereal 3b



%DV


%DV

Calories

130


230


Calories from fat

10


40


Total Fat

1g

2%

4g

6%

Saturated Fat

0g

0%

1g

5%

Trans Fat

0g


0g


Cholesterol

0mg

0%

0mg

0%

Sodium

120mg

5%

120mg

5%

Total Carbohydrate

25g

8%

44g

15%

Dietary Fiber

7g

28%

2g

8%

Sugars

4g


12g


Added Sugars

0g


4g


Protein

4g


4g


Vitamin A


25%


5%

Vitamin C


50%


0%

Calcium


2%


2%

Iron


50%


25%



Frozen Meal Nutrition Profiles for Experimental Conditions Related to Added Sugars


Amount per serving

Meal 1

Meal 2

Meal 3



%DV


%DV


%DV

Calories

470


330


290


Calories from fat

210


80


45


Total Fat

23g

35%

9g

14%

5g

8%

Saturated Fat

5g

25%

2g

10%

1g

5%

Trans Fat

0.5g


0g


0g


Cholesterol

30mg

10%

25mg

8%

25mg

8%

Sodium

770mg

32%

570mg

24%

470mg

20%

Total Carbohydrate

40g

13%

40g

13%

40g

13%

Dietary Fiber

5g

20%

6g

24%

6g

24%

Sugars

4g


16g


18g


Added Sugars

2g


2g


12g


Protein

25g


22g


20g


Vitamin A


20%


20%


25%

Vitamin C


25%


35%


50%

Calcium


20%


10%


10%

Iron


5%


15%


15%



Amount per serving

Meal 2b

Meal 3b



%DV


%DV

Calories

330


290


Calories from fat

80


45


Total Fat

9g

14%

5g

8%

Saturated Fat

2g

10%

1g

5%

Trans Fat

0g


0g


Cholesterol

25mg

8%

25mg

8%

Sodium

570mg

24%

470mg

20%

Total Carbohydrate

40g

13%

40g

13%

Dietary Fiber

6g

24%

6g

24%

Sugars

16g


18g


Added Sugars

7g


2g


Protein

22g


20g


Vitamin A


20%


25%

Vitamin C


35%


50%

Calcium


10%


10%

Iron


15%


15%



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