Eye Tracking Experimental Studies to Explore Consumer Use of Food Labeling Information and Consumer Response to Online Surveys

Forms and Documents

Document	Type	Status	Availability
Eye Tracking Study SS Part B.doc	Supporting Statement B	Uploaded 2013-07-11	Available
Revised Eye tracking study supporting statement.doc	Supporting Statement A	Uploaded 2013-12-19	Available

IC Document Collections

IC ID	Collection	Type	Status	Form
207772	In-store study	Other-In-Store Study	New
207771	In-store study invitation	Other-In-store Study Invitation	New
207770	Laboratory study	Other-Survey Images	New
207769	Laboratory study invitation	Other-Survey Invitation	New
207768	Laboratory pretest	Other-Survey Images	New
207767	Laboratory pretest invitation	Other-Survey Pretest Invitation	New

ICR Details

OMB Control No: 0910-0761	ICR Reference No: 201307-0910-003
Status: Historical Active	Previous ICR Reference No:
Agency/Subagency: HHS/FDA	Agency Tracking No: 19999
Title: Eye Tracking Experimental Studies to Explore Consumer Use of Food Labeling Information and Consumer Response to Online Surveys
Type of Information Collection: New collection (Request for a new OMB Control Number)	Common Form ICR:  No
Type of Review Request: Regular
OIRA Conclusion Action: Approved with change	Conclusion Date: 01/30/2014
	Date Received in OIRA: 07/16/2013
Terms of Clearance:

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	01/31/2016	24 Months From Approved
Responses	1,105	0	0
Time Burden (Hours)	170	0	0
Cost Burden (Dollars)	0	0	0

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Abstract: This data collection is designed to assist the agency in developing labeling information to help consumers make informed dietary decisions. Two independent studies using state-of-the-art eye-tracking equipment and techniques will collect data on how consumers view and use labeling information Study 1 is an experimental study in which 200 consumers at four different geographical locations will view a series of label images on a computer screen and be asked to (1) choose between two products, (2) rate the nutrition characteristics of a single product, or (3) calculate intakes of selected nutrients. Study 2 is an observational study in which 60 grocery shoppers at two different geographical locations will be asked to shop as they would normally do, and will be conducted in real stores.

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Authorizing Statute(s): None

Citations for New Statutory Requirements: None

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Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
	Not associated with rulemaking

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Federal Register Notices & Comments
60-day Notice:	Federal Register Citation:	Citation Date:
	77 FR 35983	06/15/2012
30-day Notice:	Federal Register Citation:	Citation Date:
	78 FR 40153	07/03/2013
Did the Agency receive public comments on this ICR? Yes

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Number of Information Collection (IC) in this ICR: 6

IC Title	Form No.	Form Name
Laboratory pretest invitation
Laboratory pretest
Laboratory study invitation
Laboratory study
In-store study invitation
In-store study

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ICR Summary of Burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	1,105	0	0	1,105	0	0
Annual Time Burden (Hours)	170	0	0	170	0	0
Annual Cost Burden (Dollars)	0	0	0	0	0	0

Burden increases because of Program Change due to Agency Discretion: Yes

Burden Increase Due to: Miscellaneous Actions

Burden decreases because of Program Change due to Agency Discretion: No

Burden Reduction Due to:

Short Statement: This is a new information collection request.

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Annual Cost to Federal Government: $400,000

Does this IC contain surveys, censuses, or employ statistical methods? Yes Part B of Supporting Statement

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? No

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? No

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? No

Is this ICR related to the Pandemic Response? Uncollected

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Common Form ICR:  No

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On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 07/16/2013

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